The entry-level Fujifilm FinePix F480 is an eight megapixel camera with a 4x optical zoom Fujinon-branded lens that offers an effective focal length range from 28 - 112mm, a useful wide angle to a moderate telephoto. The Fujifilm F480 follows the current trend, with a large 2.7-inch LCD display, but no optical viewfinder (which some photographers would perhaps prefer to have, as it allows them to turn off the power-hungry LCD when framing accuracy isn't vital, as well as being immune to glare in bright sunshine).
The Fuji F480 offers a generous selection of scene modes, including Landscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, and Manual - all of which will allow photographers to have some control over how their images look, even if direct control of shutter speed and aperture aren't available. The F480 draws power from an included NP-40N Lithium Ion rechargeable battery, and saves images on xD-Picture Card / SD / MMC / SDHC media or 12MB of built-in memory.
A compact, attractive camera with enough resolution and zoom for the average snapshooter plus a large LCD on which to see the results, the FinePix F480 will ship from September 2007 at a very reasonable price point of about US$180.