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The compact body of Pentax's Optio I-10 features retro styled black or white bodies with the flash located centrally above the lens. Inside, the Pentax I-10 includes a twelve megapixel CCD that yields sensitivities as high as ISO 800 equivalent under automatic control, or ISO 6,400 equivalent under manual control. The I-10 places its imager behind a Pentax-branded 5x optical zoom lens with focal lengths ranging from a useful 28mm wide angle to a 140mm telephoto. On its rear panel, a 2.7-inch LCD display with 230,000 dot resolution is the sole choice on which images are framed and reviewed, with the Pentax I-10 design not providing for a separate optical viewfinder. Usefully, the I-10 includes CCD shift-type image stabilization to fight blur from camera shake.

The Optio I-10 features nine-point contrast detection autofocusing, as well as a face detection function that is linked to both the camera's autofocus and autoexposure systems. The face detection function can recognize up to 32 faces in a scene, and is said to take just 0.03 seconds to operate, and is also able to recognize dogs and cats, where most such systems can only identify humans. Pentax has included its approachable Auto Picture mode for the I-10, which can automatically select between eight different common scene types - landscape, portrait, night scene, night scene portrait, standard, flower, sport or candlelight. The Pentax I-10 also includes a digital panorama mode which can stitch together three images in-camera, as well as a digital filter function that can apply one of eleven creative effects to your images. An Image Recovery function can allow the user to "undelete" images where possible.

The Pentax I-10 can capture 720p (1,280 x 720 pixel) high definition video with sound, with a frame rate of 30 fps. No high-definition connectivity is provided on-camera, with the Pentax I-10 instead opting solely for NTSC / PAL standard-definition video output, and USB 2.0 High-Speed data connectivity.

The Pentax Optio I-10 includes 26.7MB of built-in memory plus SD/SDHC card storage, and draws power from a D-LI92 lithium ion rechargeable battery pack. Battery life is said to be in the region of 250 images on a charge. The Pentax I-10 comes bundled with MediaImpression 2.0 for Pentax software. The camera ships from February 2010, priced at around US$300.