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The Samsung L77 has a seven megapixel CCD imager coupled to a powerful Samsung NV-branded 7x optical zoom lens offering a range from a rather tight 38mm wide angle to a useful 266mm telephoto. At wide angle the lens is about average at f/3.5, although as you reach the 266mm telephoto the maximum aperture becomes a rather dim f/5.3.

The Samsung L77 has no built-in memory, with an SD / MMC card slot being the only storage option (probably a good thing - many digicams include such small amounts of built-in memory that they're nearly useless to the photographer - yet add to the cost of the camera). Images are framed on a fairly large 2.5" LCD display with a higher-than-average 230,000 pixel resolution.

The Samsung L77 also includes the company's face detection technology, coupled to both the autofocus and autoexposure systems to ensure that your subject's faces are correctly focused and exposed. The L77 can also capture 30 frames-per-second video with sound at VGA resolution,. Power comes from a proprietary Lithium Ion battery. The Samsung L77 digital camera goes on sale from April 2007, priced at US$399.99.