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The first model in Samsung's new ES series of digicams, the ES10 has a sensor resolution of eight megapixels coupled to a Samsung-branded 3x optical zoom lens. This provides a fairly typical zoom range from 38mm to 114mm, with maximum aperture varying from a fair f/2.8 at wide angle to f/5.2 at telephoto. The Samsung ES10 can focus to a minimum of ten centimeters at wide angle in macro mode.

The Samsung ES10 also features a high resolution 2.5" LCD display with 230,000 pixels, USB 2.0 connectivity, 9MB of built-in memory, ISO sensitivity from 80 - 1600, shutter speeds from 8 - 1/2000 second, a maximum of 3x digital zoom and 10.2x playback zoom, and a Motion JPEG VGA movie mode with audio.

Other Samsung ES10 features include multi, center, and face detection AF; multi, spot, center-weighted and face detection metering modes; seven white balance modes, twelve scene modes including Self Portrait and Beauty Shot, DIS (Digital Image Stabilization), and a six-mode built in flash. Samsung's ES10 stores images on Secure Digital cards (including the newer SDHC cards), or the previously mentioned built-in memory. Power for the ES10 comes courtesy of two AA batteries (with alkaline disposables in the product bundles), and the included software is Samsung Master.

Pricing and availability are unknown at this time. The Samsung ES10 will be available in silver, black, pink and white finishes.