The Fuji X-S1 is the third model in the company's flagship X-series, which forgoes the company's FinePix branding. The X-series was launched with the APS-C based, prime lens-shod Fuji X100 in March 2011, and followed by the Fuji X10 with a 4x zoom lens and smaller 2/3-inch sensor last November. As the first long-zoom camera in the series, the new Fuji X-S1 likewise has a twelve megapixel, 2/3-inch EXR CMOS image sensor, but places it behind a 26x optical zoom lens. Focal lengths range from 24 to 624mm equivalents, and maximum aperture varies from f/2.8 to f/5.6 across the zoom range.

As you'd expect of an ultrazoom camera, there's no true optical viewfinder, but the Fuji X-S1 does include an electronic viewfinder with high 1.4 million dot resolution, along with a 3.0-inch, 460,000 dot tilting LCD panel. Other noteworthy features include a swift seven frames-per-second full-resolution burst shooting mode, a claimed shutter lag of 0.01 seconds, PASM exposure modes, ISO sensitivities from 100 to 3,200 equivalents at full resolution, Super Macro focusing to just one centimeter, raw+JPEG shooting, and high-def 1080p movie capture. Power comes courtesy of a lithium-ion battery pack rated for 500 shots on a charge, and storage is catered for with an SD card slot compatible with SDHC, SDXC, and UHS-I cards.

The Fujifilm X-S1 goes on sale in the US market this month, priced at around US$800.