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Among Fuji's numerous digicam announcements made on July 26, the most-fashion friendly is probably the new FinePix Z10fd, to be offered in a range of body colors including Wave Blue, Wasabi Green, Hot Pink, Sunset Orange, and Midnight Black.

Following in the footsteps of the existing FinePix Z5fd, the Fujifilm Z10fd has one more megapixel of resolution from a CCD image sensor rather than the Super CCD HR sensor of the past model, effective resolution of the new camera being seven megapixels. The Fuji Z10fd also has Fuji's combined xD-Picture Card / SD / MMC / SDHC media slot and 54MB of built-in memory, where the previous model only had support for xD-Picture Card and 26MB of built-in memory. There's also the addition of IrSimple infrared connectivity, allowing users to swap images wirelessly with other IrSimple cameras - a feature that may prove popular with the tech-savvy, sharing-friendly 13 to 26 age group the Z10fd is being aimed at.

Some other changes of note are that the Z10fd has a new minimum ISO of 64 (was 100), has a lower-res 150k pixel LCD display (was 230k pixel), uses an NP-45 Lithium Ion battery (was an NP-40), and drops the VGA movie mode in favor of only QVGA movie resolution. The changes all add up to a camera that's 1mm slimmer and 27 grams lighter than its predecessor.

The Fujifilm FinePix Z10fd will ship from September 2007, priced at around US$200.