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Replacing the FinePix Z30fd in the company's Z-series lineup, the Fujifilm FinePix Z37 has a slightly smaller body whose front panel holds a Fujinon-branded 3x optical zoom lens offering a range from a 35mm-equivalent wide angle to a 105mm-equivalent telephoto. Behind this lens sits a 1/2.3" CCD image sensor with ten megapixel resolution. The Fujifilm Z37 includes no form of mechanical image stabilization - only what the company calls "Picture Stabilization mode". Essentially, this boosts ISO sensitivity / shutter speeds to freeze blur, at the expense of some image noise / detail. ISO sensitivity in the Fuji Z37 ranges up to a maximum of ISO 1,600 equivalent at full resolution. The Fuji FinePix Z37's rear panel also has no provision for an optical viewfinder, instead opting solely for a 2.5" LCD display with 230,000 dots of resolution - just slightly smaller than the 2.7" display of its predecessor.

Not surprisingly given its affordable pricetag, the Fuji Z37 doesn't offer much in the way of manual controls - instead focusing on simplicity and ease of use. Autofocusing is via contrast detection operating on data streamed from the image sensor, with Face Detection capability. Capable of detecting up to ten faces in a scene, the Fujifilm Z37's face detection function is not only linked to the autofocus system, but also used to offer automatic red-eye removal. Shutter speeds range from 3 seconds to 1/1000 second, and apertures from F3.7 - F8.0 at wide angle, or F4.2 - F9.0 at telephoto. These are controlled automatically, with a range of scene modes including "Blog mode" offering the Z37's main method of controlling the look of images. There's also an SR Auto scene recognition mode which automatically selects from a subset of six different common scene types and adjusts for exposure, focus, white balance and ISO sensitivity as appropriate. The Fuji FinePix Z37 is also capable of recording VGA or QVGA videos at 30 frames-per-second with monaural sound. Movies are saved in AVI format using QuickTime Motion JPEG compression, and are captured using a dedicated Movie record button which is separate from that used to trigger still image capture.

The Fujifilm FinePix Z37 stores its images on SD or SDHC cards or in 18MB of built-in memory - down from 50MB in the previous model. Power comes from an NP-45 Lithium Ion rechargeable battery good for 165 shots on a charge. The Fuji FinePix Z37 is available from August 2009, with pricing of about $150.