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Fujifilm FinePix HS35EXR Preview

by Eamon Hickey
Posted: January 7, 2013

The new Fujifilm FinePix HS35EXR slots in as the new low-end model in Fujifilm's HS-series of higher-end bridge, (superzoom) cameras. Unlike the simultaneously announced HS50EXR, which incorporates significant advances over previous models, the HS35EXR is a very modest upgrade to earlier HS-series Fujifilm bridge cameras -- in fact, it's really a continuation of their basic capabilities at a lower introductory price.

Like its predecessors, the Fujifilm FinePix HS35EXR sports a 16-megapixel EXR CMOS sensor and a 30x zoom lens that covers a range from 24mm to 720mm (in 35mm equivalent terms) with a fairly bright maximum aperture of f/2.8 to f/5.6 at telephoto. Zoom position is controlled by a manual ring on the lens. In Super Macro mode the lens can focus as close as .39 inches (1cm).

The Fujifilm FinePix HS35EXR also retains a tilting 3-inch, 460,000-dot resolution LCD and a 920,000-dot resolution electronic viewfinder (EVF).

Manual exposure is available on the FinePix HS35EXR, as is the ability to shoot in raw format. There is a hotshoe for mounting external flashes or other accessories and the camera uses a lithium-ion battery that can power it for up to 600 shots per charge, according to Fujifilm's tests.

Also like its predecessors, the Fujifilm FinePix HS35EXR can record video at Full HD (1080p) at 30 frames per second with stereo sound.           

One new addition to the FinePix HS35EXR is Fujifilm's Advanced Filter function, which provides a set of digital special effects filters. These include Pop Color for a contrast and saturation boost, Toy Camera for a vignetted 1970's look, Miniature for simulating the blurring effect of tilt/shift lenses, High Key for a bright, low contrast look, and more.           

The Fujifilm FinePix HS35EXR will be available in March 2013 for a list price of US$399.95.

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