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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Lexar's logo. Click here to visit the Lexar website! PRESS RELEASE: Lexar Media Ships JumpDrive(TM) 2.0 Pro, First USB-IF Certified Hi-Speed 2.0 Flash Drive


LAS VEGAS, COMDEX, booth 2532, Nov. 18 -- Lexar Media, Inc. (Nasdaq: LEXR - News), a leading designer, developer and marketer of award-winning high-performance digital media and accessories, has begun global shipments for JumpDrive(TM) 2.0 Pro, a new portable flash drive that utilizes the USB 2.0 standard for faster data transfer rates. With the embedded Lexar Media patented high-speed controller and USB 2.0 compatibility, JumpDrive 2.0 Pro is capable of a sustained read speed of 6.0MB per second and a sustained write speed of 4.5MB per second, providing the fastest way to transfer files through a computer's USB port to a connected USB flash drive. JumpDrive 2.0 Pro is available in 256MB memory capacity at a manufacturer's suggested list price of $199.99.

"JumpDrive 2.0 Pro is the only portable flash-based storage device to be certified by the USB-IF for Hi-Speed USB performance," said Eric Stang, president and CEO, Lexar Media. "JumpDrive 2.0 Pro is the most versatile storage device since the floppy. Compatibility with both PC and Mac computers, 256 megabytes of memory and Hi-Speed USB 2.0 speed to handle large files, make JumpDrive Pro an all-purpose tool for any computer user."

A 256MB JumpDrive 2.0 Pro stores up to four CDs of MP3 music or about 176 floppy disks of data, yet is small enough to carry in a pocket or as a key chain. With a sustained read speed of 6.0MB per second, JumpDrive 2.0 Pro is capable of transferring 200 megabytes of video files in less than 50 seconds; 75 times faster than a floppy disk and six times faster than a USB 1.1 flash drive. In addition to being compatible with PC and Mac computers, JumpDrive 2.0 Pro is plug and play in current computer operating systems including Windows 2000, Me, XP and Mac OS 8.6, 9 or X; drivers are available for Windows 98 at www.lexarmedia.com .

About Lexar Media, Inc.

Lexar Media, Inc. (Nasdaq: LEXR - News) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. As a digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 40 memory and controller patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit www.lexarmedia.com .

Cautionary Note Regarding Forward-Looking Statements

This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to the benefits of and consumer demand for Lexar Media's digital film. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar Media's business depends on its ability to develop and maintain strategic relationships necessary to develop, sell and market products that are commercially accepted, sales of Lexar Media's products outside the United States are subject to foreign economic risks, and Lexar Media's business will not succeed unless the digital photography market continues to grow and is accepted by professional, commercial and consumer users. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for its fiscal year ended December 31, 2000, filed with the Commission on April 2, 2001. Lexar Media assumes no obligation to update the forward-looking information contained in this news release.

Lexar Media, JumpDrive and the Lexar Media logo are trademarks of Lexar Media, Inc. Lexar Media Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.


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