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PRESS RELEASE: SMSC to Demonstrate Hi-Speed USB Flash Memory Card Readers Featuring USB97C210 Flash Card Controller at COMDEX Fall 2002
LAS VEGAS--(BUSINESS WIRE)--Nov. 19, 2002--SMSC (Nasdaq: SMSC - News) announced today that it will demonstrate a variety of Flash Memory Card Readers based on SMSC's USB97C210 USB 2.0 6-in-1 Flash Card Controller at the USB Pavilion at COMDEX Fall in Las Vegas from November 18-22, 2002. The USB97C210 is the first 6-in-1 Flash Card Controller to receive Hi-Speed USB certification from the USB Interoperability Forum (USB-IF). It is also the first Hi-Speed 6-in-1 Flash Card Controller in production.
Flash media cards are becoming increasingly popular as the "film" in digital cameras and are used for memory expansion in PDAs and MP3 players. Offering superior storage capacity and ease of use in a smaller, lightweight package, flash media cards are expected to replace floppy disks as the next generation of portable media.
SMSC will demonstrate single-slot, two-slot, and four-slot 6-in-1 card readers capable of reading CompactFlash(TM), SmartMedia(TM), Secure Digital, MultiMediaCard, Memory Stick(TM) and Microdrive(TM) storage media. External card readers of all sizes and shapes will be on display, as well as 3.5 inch form factor card readers designed for installation in the floppy bay of a desktop PC.
Participating with other members of the USB-IF at the USB Pavilion, located in the North Hall of the Las Vegas Convention Center, SMSC's booth is 2532-USB-1.
SMSC provides Real World Connectivity(TM) solutions for high-speed communication and computing applications. Leveraging a broad intellectual property portfolio and an extensive history in the design of the world's most preferred Advanced Input/Output products, SMSC delivers integrated hardware and software solutions to manage systems and connect peripherals in today's rapidly evolving computing architectures. SMSC works with industry leading OEMs to combine advanced digital, mixed-signal and analog functionality into Application Specific Standard Products.
The Company's Embedded Products connect people, machines and information. SMSC delivers integrated Ethernet and USB 2.0 solutions, along with a diverse range of other products, for network printers, set-top boxes, home gateway products, car navigation systems, cellular base stations, USB peripherals and more.
SMSC is based in Hauppauge, New York and maintains offices worldwide, including locations in North America, Asia, Europe and Japan. SMSC operates engineering design centers in Phoenix, AZ, Tucson, AZ, San Jose, CA, Hauppauge, NY and Austin, TX. More information about the Company is available on the World Wide Web at http://www.smsc.com.
Forward Looking Statements:
Except for historical information contained herein, the matters discussed in this announcement are forward-looking statements that involve risks and uncertainties, including the timely development and market acceptance of new products, the impact of competitive products and pricing and the effect of changing economic conditions. SMSC competes in the semiconductor industry, which has historically been characterized by intense competition, rapid technological change, cyclical market patterns, price erosion and periods of mismatched supply and demand. In addition, sales of many of the Company's products depend largely on sales of personal computers and peripheral devices and reductions in the rate of growth of the PC and Embedded markets could adversely affect its operating results. These and other risks and uncertainties are detailed from time to time in the Company's reports filed with the SEC. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Other Factors That May Affect Future Operating Results" for a more complete discussion of these and other risks and uncertainties.
Standard Microsystems and SMSC are registered trademarks, and Real World Connectivity is a trademark, of Standard Microsystems Corporation. Product names and company names are trademarks of their respective holders.