Comdex Fall 2002 Show
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Foveon's X3 logo. Courtesy of Foveon Inc. PRESS RELEASE: Foveon® expands channel distribution with appointment of Alternative Vision Corporation




Las Vegas, NV (November 17, 2002) - Foveon, Inc., a technology leader in high quality digital photography, announces that Alternative Vision Corporation (www.alt-vision.com) has been selected to represent Foveon and its innovative Foveon X3™ image sensor technology as the company's first Certified Value Added Reseller (VAR). Los Altos, California-based Alternative Vision Corporation was selected as Foveon's first VAR based on their extensive knowledge and experience in the field of imaging and a proven ability to sell and support products in a wide range of markets and applications. Alternative Vision Corporation offers a global team of sales representatives with established relationships and expertise in specialized industrial and scientific communities around the world.

"Our selection of Alternative Vision Corporation for the distribution of our technologies for the industrial and scientific markets is a significant step for Foveon," said Jim Lau, Foveon's president and CEO. "This representation will complement our direct sales activities and will lead to new market development for our highly acclaimed digital imaging technologies."

"We're excited about the opportunity to work with Foveon as their first VAR for Foveon's X3 image sensor technology," said David L. Gilblom, president of Alternative Vision Corporation. "We recognize the importance of Foveon's digital imaging technologies for both consumer and industrial markets. The Foveon X3 image sensor offers image quality and system design advantages for industrial and scientific applications that allow us to provide unparalleled solutions to the markets we serve."


About Foveon X3 Technology
The new line of Foveon image sensors utilize the company's new Foveon X3 technology and are the world's first full-color image sensors that capture red, green and blue light at each and every pixel. This technology innovation results in sharper images, better color, and freedom from color artifacts common in present digital cameras. Available now in the Sigma SD9 digital camera, the Foveon X3 image sensors are the first to detect color by embedding three photodetectors in silicon at every pixel location. Within a year it is expected the Foveon X3 technology will be available for all classes of digital cameras, ranging from high-end professional systems to low-cost point-and-shoot cameras.


The name X3 comes from a unique capability that the Foveon X3 technology brings - the ability to capture three colors at each single pixel location. Foveon X3 image sensors capture the full color of an image without using a color mosaic filter and without the expense, complexity, and limitations of multi-chip systems such as a 3-CCD camera or a multi-shot system.


About Foveon
Since its founding in 1997, the company is focused on the development of image capture products for digital cameras and image capture applications that enable higher levels of image quality and new system capabilities not possible with today's CCD technology. On February 11, 2002, Foveon introduced the world's first full-color image sensor - the Foveon X3 Pro 10M designed for digital SLR applications. The company has expanded its product line to include image sensors for smaller optical formats suitable for cell phones, point and shoot cameras and other small format camera applications. Foveon is a privately held company. Investors include: National Semiconductor Inc., Synaptics Inc. and New Enterprise Associates.


About Alternative Vision Corporation
Alternative Vision Corporation was founded to provide manufacturers of high-performance imaging products with a sales and support channel capable of assisting customers with technical issues during the entire life cycle of their products. Drawing on the experience of its founders and an extensive pool of experts in imaging science and engineering, Alternative Vision offers services including distribution, applications engineering, technical consulting, contract product development and design and supply of product development platforms and reference design kits. With decades of experience in imaging from infrared to x-rays, the team at Alternative Vision stands ready to execute global penetration of key markets for the next generation of imaging market leaders.


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