2007 Consumer Electronics Show
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Pentax's Optio E30 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Pentax announces Optio E30
By Michael R. Tomkins, The Imaging Resource
(Wednesday, January 3, 2007 - 18:00 EST)

Pentax of America Inc. has today announced its new Optio E30 digital camera model.

The Pentax Optio E30 is an entry-level point and shoot camera following in the footsteps of the Optio E10 announced one year earlier. The Pentax E30 couples a 1/2.5" seven megapixel CCD imager, 3x optical zoom lens and 2.4" LCD display with 110,000 pixels - but no optical viewfinder - in a compact body. The Optio E30 focuses on ease of use and affordability, with a list price of just $150. A "Green mode" button on the camera's rear lets the Pentax Optio E30 control absolutely every variable other than image size and quality, for the ultimate in point-and-shoot simplicity.

Other features include 11MB of built-in storage memory, NTSC / PAL video and USB data connectivity, a built-in flash and a macro mode that allows focusing as close as fifteen centimeters. Power comes courtesy of two AA batteries - either alkaline disposable (included in the product bundle), or NiMH rechargeable. The Pentax E30 goes on sale from February 2007.

Pentax Optio E30
Pentax's Optio E30 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Compact
Manufacturer Pentax
Model Number E30
Dimensions 3.7 x 2.4 x 1.4"
94.0 x 61.0 x 36.0mm
Weight 184.0 g
6.4 oz
Image Capture
Sensor Type 1/2.5" CCD
7.38 megapixels (total)
7.10 megapixels (effective)
Filter Type RGBG
Aspect Ratio 4:3
Image Dimensions 3072 x 2304 (7.1 megapixels)
2592 x 1944 (5.0 megapixels)
2304 x 1728 (4.0 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
1024 x 768 (0.8 megapixels)
640 x 480 (0.3 megapixels)
Image Quality 3 levels
Image Preview / Review
Viewfinder No
LCD 2.4", 110,000 pixels
100% field of view
Playback Zoom 8.0x max
Lens
Lens Type PENTAX lens
3x optical zoom
Image Stabilization No
Focal Length 6.0 - 18.0mm (actual)
36 - 108mm (35mm equivalent)
Aperture Range f/2.7 (wide) / f/4.8 (tele) - ???
Focusing System 3-point TTL contrast detection
Manual Focus possible (0) steps
Focusing Range Normal: 20" - infinity (50 cm - infinity)
Macro: 6.1" - 24" (15 cm - 60 cm)
Exposure
ISO Sensitivity Auto (80 - 320), 80, 160, 320, 400
Shutter Speed 4 - 1/2000 second
Exposure Modes Program
Metering Modes Multi-segment
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, daylight, shade, tungsten, fluorescent, manual, Manual
Internal Flash Modes: Auto flash, flash on, flash off, redeye reduction
Range: Approx 4.4 m (wide) / 2.5 m (tele), in auto ISO
Creative
Scene Modes program, night scene, movie, voice recording, landscape, flower, portrait, surf & snow, sport, pet, food, frame composite, self-portrait, fireworks, sunset
Digital Zoom 4x
Self Timer Yes, 2 or 10 seconds
Time Lapse No
Movie Format AVI (MotionJPEG) with audio
640x480 and 320x240
Max. frame-rate: 28 frames per second
Max. clip length: 10,920 seconds (640x480)
Storage
Recording Medium SD/MMC, Built-in, SDHC
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG (EXIF 2.2)
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 1.1
Power
Battery Type Alkaline disposable, NiMH rechargeable
Battery Form Factor 2 x AA
Product Bundle
Software Software S-SW62
Battery / Charger 2 x AA alkaline disposable battery
Flash Memory 11.0MB built-in memory
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Tripod Mount Yes
Remote Control No
More Photos
Pentax's Optio E30 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
Pentax's Optio E30 digital camera. Courtesy of Pentax, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Original Source Press Release:

PENTAX OPTIO E30 COMPACT DIGITAL CAMERA ANNOUNCED

GOLDEN, CO (January 3, 2007) ... PENTAX Imaging Company introduced the PENTAX Optio E30 compact digital camera today in advance of the upcoming Consumer Electronics (CES) Trade Show in Las Vegas. Named for the easy-to-use line of PENTAX compact digital cameras, the Optio E30 offers 7.1 effective megapixels for exceptional high-resolution photography.

Featuring AA battery compatibility, the Optio E30 is a convenient travel companion that uses less power and captures up to approximately 200 photos with alkaline batteries or 760 shots with lithium AA batteries. A helpful Green mode allows new digital camera users to enjoy effortless picture-taking, while additional features include a large 2.4 inch LCD monitor, a 3X optical zoom, and 11 MB of built-in memory.

The PENTAX Optio E30 will be available in February 2007 for US $149.95 and will be displayed along with the full line of other PENTAX products in Booth 31577 in South Hall 3 at the Las Vegas Convention Center during CES 2007.

PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.

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