2008 Consumer Electronics Show
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Lexar logo. Click to visit the Lexar website! PRESS RELEASE: Lexar Increases Capacity of Popular SDHC Memory Cards


New High-Capacity Memory Cards Deliver the Ultimate in Functionality and Performance to Those Managing Images, Video, and Music

Fremont, CA, January 8, 2008 -- Lexar, a leader in advanced digital media and accessories, announced today that it has increased the capacity of its SDHC (Secure Digital High Capacity) format memory cards in all three of the company's popular product lines including Professional, Platinum II, and standard. Available later this month, the new 8GB cards provide consumers and professionals with the ultimate in functionality and performance, and are designed for SDHC-compatible devices such as digital cameras, PDAs, and mobile phones, to name only a few of the many popular SDHC-compatible product categories.

"The capacity and performance of these new products allow photographers and videographers to confidently shoot without needing to change their memory cards, and allow mobile consumers to maximize the features and functionality of their cell phones and PDAs," said John Santoro, senior product marketing manager, Lexar. "As a result, our customers are confident in the memory card brand they choose to help them succeed in their job or improve their digital lifestyle experience."

Lexar Professional 133x 8GB SDHC
Designed for professional photographers and advanced hobbyists who demand optimal performance from SDHC-enabled digital SLR cameras, the Professional 133x 8GB SDHC cards deliver a minimum sustained write speed capability of 20MB per second, which allows photographers to fully leverage the camera's high-speed processor and accelerate image download times. In addition, the new 133x 8GB SDHC cards provide users of high-definition camcorders and point-and-shoot digital cameras with video capture capability the opportunity to store full-motion video without interruption. In all scenarios, the user spends less time changing memory cards and more time capturing content. The Lexar Professional SDHC memory cards include free, dedicated technical support, a limited lifetime warranty, and a comprehensive suite of valuable software available for free download, including Lexar Image Rescue™ 3 and Corel® Paint Shop Pro® X.

Lexar Platinum II 60x 8GB SDHC
The perfect storage solution for vacation photos, favorite songs, or video of family and friends, Lexar Platinum II cards allow consumers to take a large number of photos in quick succession using the "burst mode" feature of their digital cameras, as well as fully leverage the video capabilities of their SDHC-enabled point-and-shoot digital cameras. Lexar Platinum II SDHC cards are speed-rated at 60x, capable of a minimum sustained write speed of 9MB per second, and include Image Rescue 3, Corel® Snapfire™ Plus SE, and a limited lifetime warranty.

Lexar 8GB SDHC
Standard Lexar SDHC cards are designed for a wide range of popular uses, including storing still images, video, and music. These new high-capacity cards give consumers the opportunity to affordably improve the capabilities of their digital cameras, cell phones, or PDAs. Standard Lexar SDHC cards include Corel Snapfire Plus SE and a five-year limited warranty.

About SDHC
SDHC cards are based on the Secure Digital Association's 2.0 specifications, utilizing the FAT32 file system. While the form factor of SDHC cards is identical to that of standard SD cards, SDHC cards are not backwards compatible with standard SD host devices, meaning that SDHC cards cannot be used in standard SD host devices. SDHC cards are specifically designed for use with SDHC-enabled devices, and allow users to leverage the higher capacity offered by the cards within those devices.

About Lexar Media
Lexar Media is a leading marketer and manufacturer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar also sells memory products under the Kodak brand. For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc., and Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

About Micron Technology, Inc.
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2008. Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and Image Rescue are trademarks of Lexar Media, Inc. Corel, Paint Shop Pro, and Snapfire are trademarks of Corel and/or its subsidiaries. All other trademarks or registered trademarks are the property of their respective owners. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc.

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(First posted on Tuesday, January 8, 2008 at 15:51 EST)

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