CES 2010 Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Zoran's logo. Click here to visit the Zoran website! PRESS RELEASE: Gary Shapiro, President and CEO, Consumer Electronics Association, to Address China's Top CE Manufacturers at Zoran Corporation's Customer Conference in Shenzhen

Zoran's President and CEO, Dr. Levy Gerzberg, to Discuss Latest CE Technologies

SUNNYVALE, CA--(Marketwire - November 9, 2009) - Zoran Corporation (NASDAQ: ZRAN) announced that Gary Shapiro, President and CEO of the Consumer Electronics Association (CEA), the U.S. trade association representing some 2,200 consumer electronics companies, will speak to China's Top CE manufacturers at Zoran's annual customer conference at the Futian Shangri-La Shenzhen on Nov 18, 2009.

Zoran regularly hosts top CE manufacturers at its annual by-invitation customer seminar to discuss the evolving technologies that drive growth of the global CE markets. Invited attendees will view demonstrations of the latest DTV, set-top box, DVD, digital camera and multifunction printer platforms and technologies developed by Zoran.

Mr. Shapiro, an active leader in the development, launch and marketing of HDTV who testified before the U.S. Congress more than 20 times on HDTV and other technology and business issues, is uniquely qualified to deliver a perspective on the state of the CE industry. He will include an update on expectations for International CES 2010, the world's largest tradeshow for consumer technology, to be held in January in Las Vegas.

"Growth of the CE industry is important to the health of our global economy as well as to the economies of many nations, International CES 2010 supports worldwide CE vendors with a recognized venue for meeting and displaying the latest technologies and consumer products that will contribute to the growth of the CE industry in 2010," said Shapiro.

In addition to Mr. Shapiro's presentation, Zoran's President and CEO, Dr. Levy Gerzberg, will present information on the latest consumer electronics technologies with a focus on future roadmaps for the industry.

"We are pleased that Mr. Gary Shapiro will be speaking to top-tier CE manufacturers at Zoran's annual customer conference in Shenzhen. His leadership of the Consumer Electronics Association and personal experience gives him a unique perspective on the CE industry and we are looking forward to his insights as we discuss expectations for global consumer markets in 2010 and subsequent years," said Dr. Levy Gerzberg.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $173 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES -- Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.

About Zoran Corporation
Zoran Corporation, based in Sunnyvale, California, is a leading provider of digital solutions in the digital entertainment and digital imaging markets. With two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance digital audio and video, imaging applications, and Connect Share Entertain™ technologies for the digital home. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DTV, set-top box, DVD, digital camera, multimedia mobile phone, and multifunction printer products have received recognition for excellence and are now in hundreds of millions of homes and offices worldwide. With headquarters in the U.S. and additional operations in China, England, France, India, Israel, Japan, Korea, Sweden and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

Zoran and the Zoran logo are registered trademarks of Zoran Corporation and its subsidiaries in the United States and/or other countries. All other names and brands may be claimed as property of others.

(First posted on Tuesday, November 10, 2009 at 22:14 EST)

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