CES 2010 Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Olympus' E-P1 digital camera. Photo provided by Olympus Imaging America Inc. PRESS RELEASE: Olympus PEN Named as CES Innovations 2010 Design and Engineering Award Honoree

CENTER VALLEY, Pa., November 10, 2009 – Olympus today announced that it has been named an International CES Innovations 2010 Design and Engineering Awards Honoree for its first Micro Four Thirds camera: the Olympus PEN E-P1. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering in cutting edge consumer electronics products across 36 product categories.

The Olympus E-P1 is the world’s smallest 12.3-megapixel image stabilized interchangeable lens system camera. It’s a revolutionary product, blending the high-quality still images like that of a digital single lens reflex (DSLR) camera with High Definition (HD) video, stereo Linear PCM audio recording and In-Camera Creativity within an ultra-portable body. The easy-to-use E-P1 expands your creative horizons and its diverse multimedia features offer something for everyone. Built for today’s visual generation who lead active lives online and offline, the E-P1 will make you rethink what you can do with a camera. Additional details are available at www.getolympus.com.

“We are honored that the digital PEN has been named a CES Innovations 2010 Design and Engineering Award Honoree,” said John Knaur, senior marketing manager, Digital SLR, Olympus Imaging America Inc. “The E-P1’s beautiful retro design pays homage to the original PEN cameras of 1959 and the later PEN F cameras. The E-P1’s revolutionary functionality creates a new camera category that defies the traditional boundaries. Neither a P&S nor an SLR, it’s a PEN.”

The prestigious Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world’s largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

The Olympus E-P1 will be displayed at the 2010 International CES, which runs January 7-10, 2010 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center and will also be featured at CES Unveiled: The Official Press Event of the International CES on Tuesday, January 5.

The Innovations entries are judged based on the following criteria:

  • Engineering qualities, based on technical specs and materials used

  • Aesthetic and design qualities, using photos provided

  • The product’s intended use/function and user value

  • Unique/novel features that consumers would find attractive

  • How the design and innovation of the product compares to other products in the marketplace

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2010 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:

  • Digital Cameras

  • Professional and Consumer Digital SLR Imaging Systems

  • Related Underwater Products and Accessories

  • Digital and Microcassette Recorders

  • Digital Media

  • Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder. ©2009 Olympus Imaging America Inc.

(First posted on Wednesday, November 11, 2009 at 14:53 EST)

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