CES 2010 Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Viveza product packaging. Image provided by Nik Software. PRESS RELEASE: Nik Software Ships Viveza® 2 for Adobe® Photoshop®, Lightroom® & Apple® Aperture™


Fast and efficient selective photo editing improves workflow

San Diego, CA – December 22, 2009 – Nik Software announces today that it is shipping its award-winning Viveza 2, the latest upgrade to its award-winning and revolutionary photo editing software for selective color and light control. Viveza 2 now offers users robust global adjustments and precise selective controls that utilize Nik Software’s award-winning U Point® technology. Viveza 2 eliminates the need to create complicated selections or layer masks and provides a powerful solution for users looking to save time and effort when editing images.

“The first release of Viveza was truly revolutionary and introduced the most effective way to selectively edit photos,” said Michael J. Slater, president and CEO of Nik Software. “With Viveza 2, we listened to a wide range of photographers and added even more control and a new level of precision to make Viveza 2 not only more powerful, but also an essential tool for anyone who regularly edits photos.”

Recently awarded a 2010 Hot One Award from Professional Photographer magazine, Viveza 2 – powered by Nik Software’s patented U Point technology – is the most powerful and precise tool available to globally and selectively control light and color in photographs. With U Point technology, users can quickly select areas of an image to adjust by pointing and clicking and then using simple to use mouse-controlled sliders to adjust brightness, contrast, saturation, structure, shadows, red, green, blue, hue, and warmth in a fraction of the time needed by other tools.

“It’s simply faster, easier, and more powerful than anything I've got in my own bag of tricks, which is why Viveza 2 is my new tool for making fast, accurate selections,” said Scott Kelby, editor of Photoshop User magazine and author of The Digital Photography Book, Volumes 1-3. “This is a plug-in that every serious photographer has to consider, because now the rules have changed. After all these years, making accurate selections is still one area that gives even the pros fits, but Viveza 2 changes all that without the complexity and steep learning curve.”

/NPICS1/VIVEZA2_1_L.JPG) or through specialty camera retailers. A complete list of resellers may be found at www.niksoftware.com/resellers.

Viveza 2 retails for $199.95. Registered customers that already own Viveza can upgrade for $99.95 at http://www.niksoftware.com/viveza. Customers who purchased Viveza after September 22, 2009 are eligible for a free upgrade to Viveza 2, which can be requested by sending an email to supportus@niksoftware.com or calling Customer Service toll-free at 888-284-4085.

To watch a video introduction of Viveza 2, learn more, and download a free trial version, please visit http://www.niksoftware.com/viveza.

About Nik Software
Nik Software, Inc. is a privately held company that develops software solutions for the growing digital imaging and photography markets. Established in 1995, Nik Software has become the recognized leader in digital photographic filter development and produces award-winning technology and software products for digital photography and imaging professionals including U Point® technology (http://www.upoint.com/), Dfine®, Viveza®, Color Efex Pro™, Silver Efex Pro™, and Sharpener Pro™ software.

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(First posted on Tuesday, December 22, 2009 at 08:34 EST)

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