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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Lexar's 32GB 300x UDMA CompactFlash card. Rendering provided by Lexar Media Inc. PRESS RELEASE: Lexar Media Enhances the Photography Experience with Speed and Capacity Upgrades to Its Award-Winning Professional Line

New High-Capacity Lexar Professional CompactFlash and Class 10 SDHC Memory Cards Improve Photographers’ Digital Workflow

Fremont, CA, January 5, 2010 -- Lexar Media, a leading global provider of memory products for digital media, today announced improvements to the Professional line of CompactFlash® (CF) and Secure Digital High Capacity (SDHC™) memory cards for an enhanced imaging experience. Lexar has increased the capacity of Professional 300x CF cards to 32GB, and Professional 233x CF cards are now available in 16GB and 32GB capacities. In addition, the Lexar Professional 133x SDHC card has achieved a Class 10 speed rating. The improvements to the Lexar® Professional line allow professional photographers and advanced enthusiasts to capture more high-resolution images and high-definition (HD) video with their digital SLRs. For additional information about the Lexar Professional CF and SDHC cards, visit www.lexar.com.

The Lexar Professional 133x SDHC memory card now offers the maximum Class 10 speed rating, providing a blazing-fast minimum sustained write speed capability of 133x (20MB per second) for shooting higher-resolution images and large-sized, high-definition video files with SDHC-enabled devices. Additionally, the Lexar Professional 133x SDHC card significantly improves camera performance and image transfer speeds from card to computer, reducing post-production time and enabling shooters to focus on the business of photography.

Lexar's 4GB 133x SDHC card now carries Class 10 certification. Rendering provided by Lexar Media Inc. Click for a bigger picture! Lexar's 8GB 133x SDHC card now carries Class 10 certification. Rendering provided by Lexar Media Inc. Click for a bigger picture!

Lexar's 4GB and 8GB 133x SDHC cards now carry Class 10 certification.
Renderings provided by Lexar Media Inc.

“Professional photographers can’t afford to miss important shots because their memory cards can’t keep up,” said Manisha Sharma, director of memory card product marketing, Lexar Media. “Lexar’s high-capacity, high-performance memory cards enable shooters to reliably capture more images without having to change cards and potentially miss a shot. The enhancements we’ve made to these cards further demonstrate our dedication to satisfying consumer demand with the equipment photographers want and need to maximize their digital imaging experience.”

Lexar Professional CF memory cards in all capacities offer impressive speed and performance, with a guaranteed minimum sustained write speed capability of 233x (35MB per second) and 300x (45MB per second) for enhanced capture capabilities. When paired with a UDMA-enabled device, such as the Lexar Professional UDMA FireWire® 800 Reader or the Lexar Professional UDMA Dual-Slot USB Reader, Lexar Professional CF and SDHC cards significantly improve the digital imaging workflow by accelerating the download of captured images to a destination computer.

“Lexar Professional memory cards help me capture the best images possible and these higher capacities will allow me to shoot longer without changing cards, which is vital when working in a nautical environment,” said Lexar Elite Photographer, Onne van der Wal, who is renowned for his nautical and sailing photography. “It’s essential that I have the most dependable and advanced equipment available and that’s why I trust Lexar to protect my work. Lexar has always understood the details of a professional’s workflow process and I look forward to integrating the new high-capacity, higher-speed Professional cards into my routine.”

In addition to the high speeds and capacities of the Lexar Professional CF and SDHC cards, users also receive the reliability they have come to expect from Lexar. All Lexar memory cards are tested in the Lexar Reliability Lab, a facility with more than 800 digital cameras and memory card devices, to ensure quality, performance, and compatibility. Lexar performs this extensive testing in an effort to provide customers with a higher level of confidence, whether they are capturing once-in-a-lifetime memories, important events, or everyday occasions.

Customers can also access the Lexar Digital Photography website, a dedicated, online resource and tips destination (http://www.lexar.com/dp/), and can also leverage phone and live-chat tech support. Lexar provides these services and resources to customers to minimize the time required for troubleshooting card issues, and to provide tools for photographers to optimize their shooting and focus on capturing great images.

All Professional line cards include a limited lifetime warranty and free downloadable copy of Image Rescue™ 4, the latest version of Lexar’s award-winning image recovery software. In addition, the cards include exclusive, money-saving promotions from Adobe on popular photo and video editing products, including the latest versions of Adobe® Photoshop® Lightroom®, Adobe Photoshop Elements, and Adobe Premiere® Elements software. The Lexar Professional 233x and 300x CF, and 133x Class 10 SDHC cards are now available on Lexar.com, in specialty photo retailers and consumer electronics outlets including B&H Photo, Adorama, J&R Electronics, and other authorized Lexar resellers.

Lexar's 32GB 300x UDMA CompactFlash card. Rendering provided by Lexar Media Inc. Click for a bigger picture!

Lexar's 32GB 300x UDMA CompactFlash cards.
Rendering provided by Lexar Media Inc.

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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial® brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

©2009 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. RealSSD, Micron, Crucial, and the Crucial logo are trademarks of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

Lexar's 16GB 233x UDMA CompactFlash card. Rendering provided by Lexar Media Inc. Click for a bigger picture! Lexar's 32GB 233x UDMA CompactFlash card. Rendering provided by Lexar Media Inc. Click for a bigger picture!

Lexar's 16GB and 32GB 233x UDMA CompactFlash cards.
Renderings provided by Lexar Media Inc.

(First posted on Tuesday, January 5, 2010 at 14:50 EST)

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