PRESS RELEASE: Haier Debuts Digital Cameras
LAS VEGAS, NV (CES Booth Central 10427), Jan. 6, 2010 – At this year’s CES, Haier is introducing its first line of digital cameras to its electronics division. With options and features that reduce red-eye and aid in image stabilization, Haier’s digital cameras make it easy for consumers to take great photos. One simple connection allows for quick uploads of video and photos to computers, printers or online. All Haier cameras support YouTube video upload to share videos with friends and family.
“Haier’s digital camera line offers a wide product assortment with features of higher priced units but at lower retail price points,” said Stewart Katz, Vice President of Portable Media Electronics for Haier America. “We are improving technology usability and making it easier for consumers to feel comfortable with their gadgets.”
DC-X80-12.0 Megapixel, 1/2.3” inch CCD 5× Optical Zoom, 4× Digital Zoom
Perfect for everyday use, Face Detection auto focus mode automatically detects the location of a person’s face and focuses on it. Other features that are designed to increase ease of use include in-camera Red-eye Removal and Image Stabilization to reduce blur.
MSRP is $149.99
Haier's twelve megapixel, 3x optical zoom DC-S50 digital camera.
Photo provided by Haier Group Corp.
DC-S50/S51/S52/S60 -12.0 Megapixel 1/2.3” inch CCD and 3× Optical Zoom, 5× Digital Zoom
A large 3.0” LCD wide angel viewing screen, easy-capture features and four fun colors allow the photographer to express their personality with every shot.
3.0” LTPS-TFT LCD
Colors: silver, purple, red and pink
Support YouTube Video Upload
MSRP is $129.99
DC-L1 270 -12.0 Megapixel 1/2.3” inch CCD and 3× Optical Zoom, 4× Digital Zoom
With easy controls, integrated intelligent features, like Image Stabilization and Face Detection, the DC-L1 270 is a great option for those just starting out with digital photography.
MSRP is $99.99
DC-S40 -10.0 Megapixel 1/2.3” inch CCD and 3× Optical Zoom, 5× Digital Zoom
The slim, ultra lightweight pocket camera has all the features to make picture perfection with the click of a button. Face Detection Technology tracks the faces of moving subjects and lets the shooter take seamless photos without blur. With added Smile Detection, not only does the photo look great, the people in it do, too.
MSRP is $119.99
DC-A20 -Waterproof 9.0 Megapixel, 6× Optical Zoom lens with Image Stabilizer
The DC-A20 is an attractive waterproof digital camera with a protective casing up to 10 feet.
MSRP is $129.99
All units available Q1 2010
About Haier America Digital Products Group
Haier has announced the formation of a new Digital Products Group as part of the company’s long-term strategy to leverage the convergence of multiple technology platforms. Under the Digital Products Group, Haier America continues to grow its flat panel television business and expand its portable electronics assortment with a complete line of portable media devices, including MP3 players, portable digital televisions and headphones. Haier is defined by producing innovative solutions that meet customers’ changing needs. Haier is the Official High Definition Television of the National Basketball Association. www.haieramerica.com
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(First posted on Tuesday, January 12, 2010 at 20:58 EST)