CES 2011 Tradeshow
Return to:
Previous Page
CES 2011 Tradeshow Index

Casio's TRYX digital camera. Photo provided by Casio America Inc. Casio TRYX: Internal-swivel digicam hangs around 'til you need it
By Michael R. Tomkins, The Imaging Resource
(Wednesday, January 5, 2011 - 16:30 EST)

Without question Casio's most unusual announcement for the Consumer Electronics Show is the new TRYX digital camera, which features an eyecatching design with both an internal swivel and pivot mechanism.

The Casio TRYX's 3.0-inch LCD panel can face pretty much any angle, allowing for shooting self-portraits, over the head, or low to the ground. A frame that surrounds the TRYX's LCD when stowed can serve both as a way to hang the camera on a hook or doorknob between shots, or perhaps for a self-portrait, and also doubles as a tripod of sorts, with the camera able to stand upright by itself, although in both cases you can only shoot a portrait-mode photo -- there's no way to stand the camera up or hang it in landscape orientation.

The TRYX has a twelve megapixel image sensor, and an unusually wide angle 21mm-equivalent fixed focal length lens. With space at a premium, the Casio TRYX lacks any built-in flash strobe, and it relies on a touch-screen interface, with only two physical controls on the camera body.

The TRYX ships in the USA from April 2011, priced at around US$250. For more details, read our Casio TRYX preview.

Casio TRYX
Casio's TRYX digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
Camera TypeUltra Compact
Model NumberNorth America: TRYX
Dimensions4.8 x 2.3 x 0.6 in.
(123 x 59 x 15 mm)
Weight5.5 oz (157 g)
Planned Price$250
Planned AvailabilityApril 2011
Image Capture
Sensor TypeCMOS
12.75 megapixels (total)
12.10 megapixels (effective)
Aspect Ratio4:3, 3:2
Image Dimensions4000 x 3000 (12.0 megapixels)
4000 x 2656 (10.6 megapixels)
2560 x 1920 (4.9 megapixels)
640 x 480 (0.3 megapixels)
4.9 megapixels
3.1 megapixels
0.3 megapixels
Image Preview / Review
LCD3.0 in. diagonal
460,800 dots (153,600 pixels)
Lens Type5 lenses in 5 groups, including aspherical lens
Fixed focal-length
Focal Length3.8mm (actual)
21mm (35mm equivalent)
Aperture Rangef/2.8
Focusing SystemContrast Detection: Spot (Intelligent for Premium Auto)
Does not have AF assist lamp
Manual focus possible
Focusing RangeNormal: 3" - infinity (8 cm - infinity)
ISO SensitivityAuto, 100, 200, 400, 800, 1600, 3200
Shutter Speed1/8 - 1/40000 second
Exposure ModesProgram
Metering ModesMulti pattern by CMOS
Exposure Compensation+/- 2.0EV in 1/3EV increments
White BalanceImage Sensor - Auto WB, Daylight, Overcast, Shade, Day White Fluorescent, Daylight Fluorescent, Tungsten, Manual WB
Digital Zoom1.5X Single Frame SR Zoom, 2.0X High-Speed SR Zoom (10M), 4X digital zoom, 15.9X VGA
Self TimerYes, 2, 10, 2 in 10 seconds
Time LapseNo
Movie FormatMOV format, H.264/AVC, IMA-ADPCM (monaural) with audio
Recording MediumSD/MMC including SDHC, SDXC, Built-in
File SystemComplies ith Design Rule for Camera File System (DCF)
File FormatJPEG (EXIF 2.3)
VideoHigh definition: Yes (HDMI)
Standard definition: No
ComputerUSB 2.0 High Speed
OtherMicro HDMI Type D
Battery TypeLithium-ion rechargeable
Battery Form FactorBuilt-in
Product Bundle
Battery / ChargerBuilt-in Lithium-ion rechargeable battery and charger
Digital Print Order Format (DPOF) compliantYes
Internal MicrophoneYes
Internal SpeakerYes
NotesVariable frame design, 3-inch touchscreen LCD, full 1080p HD videos, High Dynamic Range (HDR) imaging, slow‑motion video, built-in battery.
More Photos
Casio's TRYX digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
Casio's TRYX digital camera. Photo provided by Casio America Inc. Click for a bigger picture!
Casio's TRYX digital camera. Photo provided by Casio America Inc. Click for a bigger picture!

Original Source Press Release:

Casio Leverages CES 2011 To Usher In New Era In Digital Imaging

The Casio TRYX® Boasts Radically New Form Factor and Raises Bar for Style and Innovation

LAS VEGAS, NV, January 5, 2011 ― Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today unveiled TRYX®, a revolutionary new camera that will allow consumers to stand out and be noticed. Strikingly different than any other camera or camcorder on the market today, TRYX impresses with a distinctive, variable frame design which knows no bounds. With TRYX, consumers can do more and be prepared to capture their photographic lives in ways they were never able to before.

“TRYX truly is a remarkable camera and its announcement is a defining moment for Casio,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “Unlike anything the industry has ever seen, TRYX brings unparalleled innovation and versatility straight to consumers’ hands with a radical new design. This is a camera which was designed specifically to meet the needs of the creative and connected consumer, looking for a unique digital imaging experience and a camera to compliment their lifestyle and personality.”

Tricked-Out Design
Thanks to its super thin (.59-inches thick), variable frame design, TRYX can adapt to fit the user’s preferred shooting style or to help them capture an image from just about any angle or in any environment. Users can hold the camera horizontally, in a traditional point-and-shoot style to capture still images or flip out the rotating, three-inch, touch-screen LCD and swivel the body to experience countless other positions. The frame rotates 360-degrees and can be adjusted so that the body can act as a tripod, allowing TRYX to stand on its own, or the LCD screen can be rotated up to 270-degrees so that users can perfect their own self portrait and see themselves in the frame. Users can even flip out and rotate the body so that the camera can hang from a hook, doorknob or other surface. The Casio TRYX’s body can also be adjusted so that users can record full-HD, 1080 video (30fps) with the traditional feel of a dedicated camcorder, either in a left‑or right-handed grip or use it vertically, like a pocket camcorder.

High-Speed and High-Performance
In addition to its good looks, the Casio TRYX also boasts an equally impressive feature set. At the heart of the camera is a 12.1 megapixel back-illuminated CMOS sensor which will help capture stunning images thanks to its enhanced sensitivity and low-light performance. The TRYX’s CMOS sensor is also coupled with dual core processors as well as Casio’s state‑of‑the‑art EXILIM® ENGINE HS, which add significant processing speed and enhance the overall imaging experience. Together, they power many of the camera’s unique creative functions, including High Dynamic Range (HDR) imaging, High-Speed SR Zoom, and slow‑motion video.

Expressing One’s Creativity
TRYX is fully-loaded and packed to the brim with a full range of functions, such as Slide Panorama and slow-motion video recording, which users can take advantage of to boost their creativity and truly express themselves through images. With Slide Panorama, users can effortlessly capture 360-degree panoramic images, and with slow-motion video, users can record events that are ordinarily too fast for the eye to see, at speeds up to 240 fps (432x320). TRYX also incorporates Casio’s revolutionary HDR-ART technology, which gives users the ability to effortlessly transform any photo from ordinary to extraordinary, all with just the touch of a button. HDR-ART works by combining continuous shots with differing exposures and performing highly-precise image analysis to locally change the contrast and level of color saturation. Users can select from three different processing levels to suit their artistic tastes and produce results that are guaranteed to impress.

Empowering the Fingertip
Housed within TRYX’s rotating, three-inch LCD screen (460K pixels / 3:2 aspect ratio) is the camera’s intuitive touch-screen interface which puts all camera controls right at the user’s fingertip. Through the touch-screen LCD, users can activate TRYX’s touch-shutter, which can focus on an area or subject in the frame and capture the photo, just by touching the screen. TRYX’s advanced self-timer can also be activated using the touch-screen LCD. Featuring a clever little twist, the self-timer can be triggered using the camera’s built-in motion sensor. Users can configure the self-timer using their finger to designate an area in the frame on the LCD where TRYX needs to monitor for motion. When motion is detected in the specified area, the self-timer will be triggered, enabling users to take pictures of themselves or allowing them time to get in the photo with a group of friends after placing the camera in just about any location, whether it be hanging it from a wall or setting it on a tabletop.

Ultra-Wide Angle Lens Makes it Easy
Taking a self-portrait, group shot, or an image of a landscape is typically a hassle with a standard lens and narrow focal length. With a standard lens, consumers are forced to sacrifice what they can actually capture, as they can’t fit exactly what they want in the frame. That’s no longer an issue with TRYX, as the camera offers an impressive, ultra-wide-angle, 21mm lens. With such a wide-angle lens, users can fit more of their desired scene into the frame, ensuring that they’ll be able to capture their own image as well as the background they’re in front of, or even a large group of family and friends.

TRYX’s 21mm ultra-wide-angle lens is also outfitted with Casio’s state-of-the-art High-Speed SR Zoom technology. Significantly more advanced than traditional digital zooms, High-Speed SR Zoom captures multiple still images at high-speed and combines them to produce sharp and clear photos. Image quality can be maintained up to two times the range of the focal length.

Social Media Simplified
Casio also preloaded the TRYX with software that facilitates the uploading of images and video directly to the Internet, including many of today’s most popular social networking platforms such as Facebook, Flickr and YouTube. Users can simply select which photos and videos they would like uploaded from the camera beforehand, and upon connecting it to a computer, the files will automatically be sent to each specified destination.

The Casio TRYX will be available April 2011 for $249.99.

EXILIM and TRYX are trademarks or registered trademarks of CASIO COMPUTER CO., LTD. YouTube is a registered trademark of YouTube, LLC. Any other company or product names are trademarks or registered trademarks of their respective holders.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit http://www.casiousa.com or http://pressroom.exilim.casio.com.


Return to:
Previous Page
CES 2011 Tradeshow Index