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Sony: Six new Cyber-shot digicams
By Michael R. Tomkins, The Imaging Resource
(Wednesday, January 5, 2011 - 20:01 EST)

Kicking off the company's camera announcements today for the Consumer Electronics Show, Sony has unveiled six new Cyber-shot models ranging in price from $110 to $230 in the US market.

The Sony Cyber-Shot DSC-W510 has a 4x optical zoom lens with a 26mm wide angle. Sensor resolution of the Sony W510 is 12.1 megapixels. Images and movies are framed on the W510's 2.7-inch LCD display. Other features of the Sony DSC-W510 include SteadyShot image stabilization, an Intelligent Auto mode, and a Sweep Panorama function. The Sony Cyber-Shot DSC-W510 ships from February 2011, in four body colors -- silver, black, pink, and red. List pricing is in the region of US$110. More details can be found in our Sony W510 preview.

The Sony Cyber-Shot DSC-W530 likewise has a 4x optical zoom lens with 26mm wide angle, but the Sony W530 boosts sensor resolution of to 14.1 megapixels. Images and movies are framed on the W530's 2.7-inch LCD display. Other features of the Sony DSC-W530 include SteadyShot image stabilization, an Intelligent Auto mode, and a Sweep Panorama function. The Sony Cyber-shot DSC-W530 ships from February 2011, in five body colors -- silver, black, pink, green, and blue . List pricing is in the region of US$130. More details can be found in our Sony W530 preview.

Next up, the Sony Cyber-Shot DSC-W560 also a 4x optical zoom lens with a 26mm wide angle. Sensor resolution of the Sony W560 is 14.1 megapixels, but the W560 has a larger 3.0-inch LCD display on which to frame images and movies. Other features of the Sony DSC-W560 include Optical SteadyShot image stabilization, 720 high definition video recording, and a Sweep Panorama function. The Sony Cyber-shot DSC-W560 ships from February 2011, in four body colors -- silver, black, red, and blue. List pricing is in the region of US$160. More details can be found in our Sony W560 preview.

Continuing through the list, the Sony Cyber-Shot DSC-W570 has a more powerful 5x optical zoom lens with a 25mm wide angle. Sensor resolution of the Sony W570 is just a touch higher at 16.1 megapixels, and the W570 has a 3.0-inch LCD display on which to frame images and movies. Other features of the Sony DSC-W570 include Optical SteadyShot image stabilization, 720 high definition video recording, and a Sweep Panorama function. The Sony Cyber-shot DSC-W570 ships from February 2011, in four body colors -- silver, black, pink, and violet. List pricing is in the region of US$180. More details can be found in our Sony W570 preview.

Switching from W-series models to the Cyber-shot T-series, the Sony Cyber-shot DSC-T110 has a Carl Zeiss Vario-Tessar branded 4x optical zoom lens with a 25mm wide angle. Sensor resolution of the Sony T110 is also 16.1 megapixels, and the T110 has a 3.0-inch LCD display on which to frame images and movies. Other features of the Sony DSC-T110 include Optical SteadyShot image stabilization, 720 high definition video recording, and a Sweep Panorama function. The Sony Cyber-shot DSC-T110 ships from March 2011, in four body colors -- silver, black, red, pink, and violet. List pricing is in the region of US$230. More details can be found in our Sony T110 preview.

Finally, in the H-series, the new Sony Cyber-shot DSC-H70 has a powerful 10x optical zoom lens. Sensor resolution of the Sony H70 is also 16.1 megapixels, and the H70 has Optical SteadyShot image stabilization. Other features of the Sony DSC-H70 include an Active mode for the stabilization that increases its effectiveness for video capture, 720 high definition video recording, and a Sweep Panorama function. The Sony Cyber-shot DSC-H70 ships from March 2011, in four body colors -- silver, black, red, pink, and violet. List pricing is in the region of US$230. More details can be found in our Sony H70 preview.

Product photos and information on specifications will be added to this news item shortly.

Original Source Press Release:

Sony Introduces New Cyber-shot Digital Still Cameras That Make It Easy To Get The Best Shot

New Models Offer Consumers Advanced Features at Affordable Price Points

LAS VEGAS (CES Booth #14200), Jan. 5, 2011—Never before has innovation, style and the most advanced technologies come together at affordable price points than with today’s introduction of several new Sony® Cyber-shot® digital still camera models starting at about $110.

Sony today announced new models in its W, H and T-series Cyber-shot lines including models DSC-W510, DSC-W530, DSC-W560 and DSC-W570–some of its most affordable, full-featured point-and-shoot cameras to date. The all new W-series models feature Sweep Panorama™ mode, plus a variety of Sony innovations. These include SteadyShot® image stabilization that reduces blur, iAuto mode that automatically optimizes camera settings plus Face Detection and Smile Shutter™ technology, making it easy and affordable to get the best shot. W-series prices range from about $110 to about $180.

Sony also introduced a fresh, sleek addition to its world-class all-touch-screen T-series cameras (DSC-T110) that combines the must-have design factor with all the cutting-edge features the in-crowd demands. Starting with the entry-level 16.1-megapixel DSC-T110 with a CCD sensor, the T-models feature a three-inch LCD with touch screen, Sweep Panorama mode and 720p HD movie capture. The Cyber-shot DSC-T110 camera will be available at about $230.

“For the first time, consumers will see advanced technology features like Sweep Panorama mode, HD video capture and bright, wide-angle lenses integrated into models across the Cyber-shot line at some of the most affordable price points,” said Kelly Davis, director of the Digital Imaging business at Sony Electronics.

Sony also introduces a new 10x optical zoom Cyber-shot camera (model DSC-H70). With a 16.1-megapixel CCD sensor, it has the innovative Sweep Panorama feature, 720p HD movie recording, Optical SteadyShot™ image stabilization and a 25mm wide lens. The DSC-H70 will run about $230.

Innovative Sweep Panorama ™ Technology
Sweep Panorama mode, first introduced in Sony’s breakthrough Cyber-shot DSC-HX1, DSC-TX1 and DSC-WX1 CMOS models, utilizes a CCD sensor to capture dramatic panoramic scenes. Starting with the DSC-W510 at just about $109, and continuing up throughout the W and T-series cameras, these models shoot images continuously to capture wide landscapes or tall buildings in one easy “press and sweep” motion. Images are automatically stitched together to create one stunning panoramic photo.

The built-in help guide is another way that these cameras make it easy to get the best shot. Designed to help users learn about the cameras’ features and how to use them on the spot, the “In-Camera Guide” is accessible from the menu button on the camera and allows users to easily search by purpose or keyword for functions they seek.

Pricing and Availability
The cameras and a range of accessories will be available online at Sonystyle.com, at Sony Style® retail stores and at authorized dealers nationwide.

  • The DSC-W510 camera will be available in silver, black, pink and red this February for about $110. Features include:

    • 26mm equivalent lens with 4x optical zoom

    • Capture breathtaking images in Sweep Panorama mode

    • SteadyShot image stabilization reduces blur

    • 12.1-megapixel 2.7-inch LCD screen for easy viewing

    • iAuto mode automatically optimizes camera settings

  • The DSC-W530 camera will be available in silver, black, pink, green and blue this February for about $130. Features include:

    • 26mm wide Carl Zeiss® lens with 4x optical zoom

    • Capture breathtaking images in Sweep Panorama mode

    • SteadyShot image stabilization reduces blur

    • 14.1-megapixel 2.7-inch LCD screen for easy viewing

    • iAuto mode automatically optimizes camera settings

  • The DSC-W560 camera will be available in silver, black, red and blue this February for about $160. Features include:

    • 26mm wide angle lens with 4x optical zoom

    • Capture your videos in HD Movie mode (720p)

    • Take breathtaking images in Sweep Panorama mode

    • 14.1-megapixel 3-inch LCD screen for easy viewing

    • Optical SteadyShot image stabilization reduces blur

  • The DSC-W570 camera will be available in silver, black, pink and violet this February for about $180. Features include:

    • 25mm wide lens with 5x optical zoom

    • Take breathtaking images in Sweep Panorama mode

    • 16.1-megapixel 2.7-inch LCD screen for easy viewing

    • Capture your videos in HD Movie mode (720p)

    • Optical SteadyShot image stabilization reduces blur

  • The DSC-T110 camera will be available in silver, black, red, pink and violet this March for about $230. Features include:

    • 3-inch wide LCD with touch screen for easy focus selection and photo viewing

    • Sweep Panorama mode captures stunning panoramic images

    • Capture your videos in HD Movie mode (720p)

    • Carl Zeiss Vario-Tessar® 25mm wide angle lens with 4x optical zoom

    • Optical SteadyShot image stabilization

  • The DSC-H70 camera will be available in black, red, blue or silver this March for about $230. Features include:

    • 10x optical zoom in a compact camera body

    • Take breathtaking images in Sweep Panorama mode

    • Capture your videos in HD Movie mode (720p)

    • 25mm wide lens and Optical SteadyShot image stabilization

    • Active Mode stabilizes your hand held HD movies; Motion Detection suppresses blur in people and other subjects

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Editor's Note: For information regarding the nearest Sony authorized dealer or service location, call 1-800-222-Sony.

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