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Olympus America announces C-50 Zoom
By Michael R. Tomkins, The Imaging Resource
(Tuesday, September 24, 2002 - 09:00 EDT)

Olympus America Inc. has this morning officially announced its new Camedia C-50 Zoom digital camera, an update to the existing C-40 Zoom model.

Changes from the previous model include a new 5 megapixel effective (5.2 megapixel total) CCD imager, and a slight extension of the zoom range from 2.8x to 3x. There's also a new xD Picture-Card slot, bringing the camera up to date with Olympus' new choice of flash memory format, and a restyling that moves the flash slightly further from the lens and gives the camera a cleaner overall look.

The Olympus Camedia C-50 Zoom digital camera will ship in the USA next month at a price of US$699 (SRP) / US$599 (street).

Olympus Camedia C-50 Zoom
CCD Imager
5.0 Megapixel Effective
5.2 Megapixel Gross
Size 1 /1.8" (0.55") CCD
Lens
Olympus multivariator aspherical glass 3x zoom lens 7.8-23.4 mm
(38-114mm equivalent in 35mm photography)
Seamless Digital Zoom 12x (3x optical and 4x digital combined [5x in VGA mode])
Aperture Range F2.8-10 (W) / 4.8-10 (T); adjustable in 1/3 steps EV
Shutter Speeds
1/1,000 sec. - ½ sec.
Night Scene Mode: 1/1,000 sec. - 4 sec.
Manual Mode: 1/1,000 sec. - 8 sec.
ISO Auto: 80-320/ Manual: 80, 160, 320 (equivalent)
Recording Mode(s) Still image: EXIF 2.2 TIFF ,PIM (non-compressed), EXIF 2.2 JPEG, DCF (design rule for Camera File system), QuickTimeR Motion JPEG (Movie Mode),
Adjustable Resolutions
2,560 x 1,920 TIFF, SHQ/HQ JPEG
2,048 x 1,536 SQ1 JPEG-High/Normal
1,600 x 1200 SQ2 JPEG-High/Normal
1,280 x 960 SQ2 JPEG-High/Normal
1024 x 768 SQ2 JPEG-High/Normal
640 x 480 SQ2 JPEG-High/Normal
320 x 240 @ 15fps QuickTime Motion JPEG HQ
160 x 120 @ 15fps QuickTime Motion JPEG SQ
DPOF (Digital Print Order Format) Print Reservation (Single, All, Number of copy), Date/Time
TruePic Technology YES
Automatic Pixel Mapping YES
Image Adjustment modes Sharpness: Hard/Normal/Soft; Contrast: High/Normal/Low; Exposure Compensation: +/- 2 EV in 1/3 EV steps
Image Effects 2 in 1 Picture Mode
Panorama Up to 10 frames stitchable automatically with CAMEDIA Master software when using Olympus brand xD-Picture card TM (for Mac number of frames stitchable may fewer than 10)
Sequence 1 frames per second burst in HQ mode
Viewfinder Real Image Optical Viewfinder
LCD 1.5" (3.8cm) Color TFT LCD (134,000 pixels)
Focusing System TTL system (contrast detection)
Focusing Ranges
Macro Mode 7.8" - 23.6" (0.2m - 0.6m) (W); 11.8" - 19.7". (0.3m -0.5m) (T)
Normal 19.7" - Infinity (0.5m - Infinity) (W), 19.7" - Infinity (0.5m - Infinity) (T)
Exposure Control
Program Auto, Aperture Priority, Shutter Speed Priority, Manual
Exposure compensation: +/- 2EV in 1/3 steps
Auto Exposure Bracketing: Selectable from 1/3 EV and 1EV steps, 3 or 5 images
Scene Program Mode Portrait, Sport, Landscape + Portrait, Landscape, Night Scene, Self Portrait
Metering System Digital ESP Multi-Pattern Meter, Spot
White Balance System
Full-auto TTL
4 Pre-set manual (Daylight, Overcast, Tungsten and Fluorescent)
Flash Built-in (GN 8m /26 ft.)
Flash Modes
Auto Flash for low and backlight
"Red-eye" Reduction Flash
Fill-in Flash
Slow Shutter Synchronized Flash (1st curtain, 1st curtain w/red-eye reduction)
Flash Off
Flash Working Range
Wide: 7.8" - 11 ft (0.2 m - 3.4 m) @ ISO 160
Tele: 11.8" - 6.6 ft (0.3m - 2.0 m) @ISO 160
Flash Charging Time About 7 seconds (at normal temperature with charged battery)
Removable Media Card xD-Picture card (16, 32, 64, and 128 MB)
Selftimer / Remote 12 second delay Selftimer / 4 second delay (Optional Remote control RM-1)
Settings Memorization On, Default, 1 My Modes (Custom camera mode)
Outer Connectors USB connector (USB Auto-Connect), Video Out, DC input
Auto-Connect USB Compatible with Windows 98 / 98SE / ME / 2000 Pro / XP - MacOS 8.6 - 9.1 / OSX (10.1+)
Image Playback Still: Index display (4/9/16), 3x enlargement by 0.5x steps, Slide-show, Scene rotation; Movie: Normal Playback, Reverse Playback, Frame by Frame
Image Editing Still: Resize, Black and White, Sepia
Operating Environment
Operation: 32 F -104F (0C - 40C) 30-90% Humidity
Storage: -4 F - 140F (-20C - 60C) 10-90% Humidity
Power Supply
Main Power Source: LI-10B Lithium Io n Rechargeable Battery (3.7v)
LI-10B Battery and Charger Included
AC Power: D-7AU AC adapter (optional)
Date/Time Calendar Simultaneous recording into image date
Calendar Automatic up to the year 2099
Size 3.9" W x 2.3" H x 1.6" D (99.5 mm W x 58.5 mm H x 41.5 mm D)
Weight
8 oz. / 227.4 g with battery and media
6.84 oz. / 194 g without batteries and media
More Photos
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Source: Olympus America Inc.

Original Source Press Release:

OLYMPUS INTRODUCES THE C-50 ZOOM 5.0 MEGAPIXEL ULTRA-COMPACT DIGITAL CAMERA

Features Rich, Stylish All-Metal Body with Sleek Ultra-Compact Design

Melville, New York, September 24, 2002 - Uniting high style with high performance, Olympus America introduces the new CAMEDIA C-50 Zoom, a new ultra-compact 5.0 megapixel digital camera with a sleek, all-metal body. The striking exterior of the C-50 contains a powerful high-quality 3X optical zoom lens with the best optics to capture 5 million pixels of image data. As easy-to-use as a point and shoot, with features that support advanced photographic control, the portable C-50 is an ideal camera for anyone who wants to take great pictures on the fly at any occasion.

The C-50 Zoom is the first Olympus digital camera to take advantage of the body size reduction promised by the new xD-Picture CardTM. The card's small size, about the same as a postage stamp, was an asset for designing the camera at a mere 3.9" long x 2.3" high x 1.6" wide, and 6.84 ounces. The C-50 also features the Olympus signature clamshell lens barrier.

"The C-50 Zoom proves that good things do come in small packages," said John Knaur, Product Manager, Olympus America Inc. "This is the first time that Olympus has created a ultra-compact digital camera with an all-metal body. It's both stylish and durable. With the best optics available today, matched to a 5 million pixel CCD for the most realistic digital images yet, plus full automatic and manual control, nothing's impossible for the C-50."

The C-50 Zoom offers a 3X optical zoom (12X total seamless zoom when combined with the 4X digital zoom), which is optically the equivalent zoom range of 38mm to 114mm. Sporting a fast shutter speed of 1/1000th of a second for action photography, the extensive shutter speed range also allows long exposures of up to 8 seconds, enabling photographers to express their creativity when capturing night scenes or sunsets.

Easy to Use
The C-50 Zoom is extremely easy to use. On the back of the camera, a mode dial enables quick settings for an assortment of shooting situations with a turn of the dial. In fully Programmed Auto mode, the camera offers basic point-and-shoot simplicity for flawless picture taking. For photographers who want optimum results in a wide variety of settings, the easy-to-use Scene Programs on the mode dial provides fully automatic exposure adjustments for Portrait, Self Portrait, Landscape-Portrait, and Sports or Action photography. The special "My Mode" feature is a time saver as it enables users to assign frequently used functions for quick and easy access.

The C-50 Zoom offers an optical viewfinder as well as a 1.5" color LCD display which displays aperture, shutter speed, and image quality settings and can be used in playback to review shots

The C-50 Zoom's advanced settings include controls for aperture priority, shutter priority, and full manual operation and are ideal for experienced photographers who want to take control. Transferring images to the computer has never been easier with the Auto-Connect USB that does not require software drivers for hassle-free image downloads. Images may also be viewed on a television with the video cable.

Features For the Most Realistic Digital Images
Olympus high-quality photos are known worldwide for their vibrant, sharp and photo-realistic image quality. This is achieved with a host of key technologies including Olympus' high-quality all-glass lens (with aspherical lens elements) that's specially designed for digital cameras, and provides the equivalent of 38mm to 114mm, f2.8-f10.0 in 35mm photography. The Macro Mode allows users to take photographs from distances as close as 3.9" to capture details like dewdrops on a leaf.

The 5.0 megapixel CCD and Olympus' TruePic™ technology allows users to retain a realistic look to their photographs at all photo sizes e-mailed or printed. The 5.0 CCD captures the detail needed for true photo quality printing even on large print sizes well over 8" x 10".

Other controls include Digital ESP multi-pattern and spot metering; adjustable white balance; multiple flash settings including slow sync flash; and auto bracketing and exposure compensation. The camera comes with a built-in flash that offers 6 settings to provide the widest range of options.

Another great feature of the C-50 Zoom is its ability to capture QuickTimeTM video and sound so users can create short movies that can be sent over the Internet to co-workers, friends and family.

Availability
The C-50 Zoom will be available in October 2002. It includes an Auto-Connect USB cable, Audio/Video Out cable, carrying strap, Li-B10 Li-ION battery and charger, a 32MB xD-Picture CardTM, RM-1 Remote Controller, Olympus CAMEDIA Master Software 4.0, user manual and Quick Start guide.

U.S. Pricing:
C-50 Zoom Street Price: $599
C-50 Zoom SRP: $699

For more information, contact Olympus America Inc, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262 or the Olympus Web Site: http://www.olympusamerica.com.

ABOUT OLYMPUS - Nothing's Impossible
Based in Melville, New York, Olympus America distributes a wide range of products for the consumer, scientific, health care, commercial and industrial markets. These include film cameras that provide the ultimate combination of performance and style, and digital cameras that produce the most realistic digital images yet available. Microcassette and digital voice recorders, binoculars, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America.

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