The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.
UPDATED 2002-09-30 15:33ET: Loreo has distributed a new press release clarifying the compatibility of its Lens in a Cap product line. For details of which camera mounts the products are available with, and how they work, visit the new press release.
PRESS RELEASE: Loreo introduces ultra-macro digital photography with "Lens and a Lubot" (UPDATED)
Loreo (Asia) Ltd. today introduced the Lens and a Lubot, a combination of the LOREO Lens in a Cap and the award winning LOREO Lubot Loupe.
Invented and patented by Loreo, the Lubot is a pocket-sized, high performance (10X) loupe (magnifying lens). The three-element computer designed aspheric lens is far superior to conventional optical designs. It produces sharp, undistorted magnification across the entire viewing area, permitting prolonged usage without fatigue. The Lubot has a built-in measuring device, and adjustable focus, which helps eyeglass wearers.
The Lens in a Cap is a new accessory for SLR cameras. It consists of a fixed focus pancake-lens in a body cap, which turns any SLR into a point-and-shoot camera, slim enough to pocket, with 35mm focal length and aperture from f/5.6 - f/64. With only two moving parts, it is totally reliable, giving the photographer on the move a lightweight, protective cap for cameras while keeping them ready for quick snapshots.
Inventor Tony Lo put the two together and made the Lens and a Lubot. This cheeky looking device mounts directly onto standard and digital SLR cameras. No other lens attachments are necessary, making it one of the most cost-effective means of taking ultra-macro photographs.
The Lens and a Lubot combination will retail at under US$25.
About Loreo
Loreo was founded in Hong Kong in 1982 by engineer, inventor and camera enthusiast Tony Lo. The company has since released a number of cameras and accessories. A rim flash converter was followed by the Loreo 3D Photokit, then the VeriDoc, an infrared forgery detector. Loreo's 2002 products include the Lubot, the Lens in a Cap line, the Loreo 321 and the Loreo Photokit Mk II.
Tony Lo trained and worked as an engineer in the United Kingdom for many years. Prior to starting his own camera technology and manufacturing business, Tony Lo worked as an engineer in the aircraft industry. This gave him invaluable experience in practical implementation of technology and designing reliable products. He constantly improves his products through extensive testing.
Tony Lo is also a member of the advisory board of camera prices internet portal camprice.com.
