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PRESS RELEASE: Phase One Announces True Portability with Investment Protection
Photokina 2002, Cologne, Germany, September 25, 2002: Phase One, the world leader in digital imaging solutions, today announces integration with the new extremely small and lightweight Sony Vaio PCG-U1. This truly portable solution enables Phase One users to have the same superior quality, efficient workflow, and ease of use in the studio and on location.
Phase One's unique Portable Solution is more than just an option for image capture, it also enables image evaluation, storage possibilities, disc burning and image transfer. Phase One's belt mounted solution lets you take all your equipment with you when you are on the road without hassle. Simply mount your Sony Vaio PCG-U1 in the custom designed belt clip with integrated battery and 1394/FireWire cabling, and move your Phase One one-man studio solution on location.
Henrik Håkonsson, CEO Phase One, states: "As a manufacturer of a product that instills passion into a photographer's work, we face the challenge of continually providing the latest technology but doing so with what is best for the photographers who depend on us for their profits and living. Unlike sensor technology, and the algorithms used to process the images; battery technology, storage media and operating systems of self-contained systems are changing very rapidly. By separating the computer storage and data transfer from the digital back, our customers always have the possibility of working with the latest computing technology while getting the maximum lifetime and benefit from their digital back.
Henrik Håkonsson continues: "We give our customers the choice to upgrade to more powerful microcomputers or storage systems as they become available because their systems won't become obsolete in the process. This is what has happened with other untethered systems that use micro drives and we feel that this is not in our customers' best interests. Instead, Phase One is working with many of the providers of the leading computing and storage systems in order to form alliances that will allow us to bring the latest technology to our customers and, at the same time, protect their Phase One investment."
For more information, visit the Phase One web site at www.phaseone.com.
Note: Phase One is a registered trademark of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.
