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Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Sony launches DSC-T10 ultracompact
By Michael R. Tomkins, The Imaging Resource
(Wednesday, August 2, 2006 - 00:00 EDT)

Sony Electronics has today announced a new digital camera model that updates the Cyber-shot DSC-T30 announced last April.

The Sony Cyber-shot DSC-T10 offers a CCD sensor resolution of 7.2 effective megapixels and ISO sensitivity from 64 to 1000, coupled with an optically stabilized Carl Zeiss Vario-Tessar branded 3x optical zoom lens. The lens has an effective focal length range of 38 - 114mm. Other features of the DSC-T10 include shutter speeds from 1 to 1/1000 second, a choice of Multi-pattern, Center-weighted, or Spot metering, five white balance presets, 10 scene modes, USB and video connectivity, and both Memory Stick Duo / Pro Duo storage coupled with 56MB of built-in memory.

The Sony T10 uses the same lens and imager as the Cyber-shot DSC-T30. Changes include a slightly smaller, lighter body (essentially that used in the DSC-T9 with a modified lens barrier), the savings achieved thanks to the use of a smaller 2.5" LCD as opposed to the T30's 3" screen. The flash range is also somewhat reduced in the Sony Cybershot T10, and the 16-frame playback mode of the T30 removed since the LCD display is smaller. The built-in memory shrinks 2MB from the T30's 58MB, and the built-in battery is an NP-FT1 InfoLithium instead of the T30's NP-FR1 type. CIPA battery life is rated at 250 shots, versus 420 shots for the T30. Most other features are unchanged..

Pricing for the Sony DSC-T10 is set at $400, and the camera ships from August 2006.

Sony Cyber-shot DSC-T10
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Ultra Compact
Manufacturer Sony
Model Number DSC-T10
Dimensions 3.5 x 2.2 x 0.8"
89.7 x 54.9 x 20.6mm
Weight 165.0 g
5.8 oz
Planned Price $500.00
Planned Availability May 2006
Image Capture
Sensor Type 1/2.5" CCD
7.20 megapixels (effective)
Aspect Ratio 4:3, 3:2
Image Dimensions 3072 x 2304 (7.1 megapixels)3072 x 2048 (6.3 megapixels)2592 x 1944 (5.0 megapixels)2048 x 1536 (3.1 megapixels)1920 x 1080 (2.1 megapixels)1632 x 1224 (2.0 megapixels)640 x 480 (0.3 megapixels)
Capture Speed Standard: 0.7 frames per second for 999 frames
Image Quality 2 levels
Image Preview / Review
Viewfinder No
LCD 2.5", 230,000 pixels
100% field of view
Playback Zoom 5.0x max
Lens
Lens Type Carl Zeiss Vario-Tessar
3x optical zoom
Image Stabilization Yes
Focal Length 6.3 - 19.0mm (actual)
38 - 114mm (35mm equivalent)
Aperture Range f/3.5 (wide) / f/4.3 (tele) - ???
Focusing System 5-area Contrast detect with AF assist lamp
Manual Focus possible (5) steps
Focusing Range Normal: 20" - infinity (50 cm - infinity)
Macro: 0.4"
Exposure
ISO Sensitivity Auto, 64, 100, 200, 400, 800, 1000
Metering Modes Multi-pattern, Center-weighted, Spot
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Auto, Daylight, Cloudy, Fluorescent, Incandescent, Flash
Internal Flash Modes: Auto, Auto w/ Red-Eye Reduction, On, On w/ Red-Eye Reduction, Slow Synch, Slow Synch w/ Red-Eye Reduction, Off
Range: Wide: 0.3 - 9.2 ft (0.1 - 2.8 m); Tele: 0.8 - 7.5 ft (0.25 - 2.3 m)
Creative
Scene Modes Twilight, Twilight Portrait, Landscape, Beach, Snow, Fireworks, High-Speed Shutter, Magnifying Glass (Super Macro), Soft Snap, High Sensitivity
Digital Zoom Precision 2x
Self Timer Yes, 2 or 10 seconds
Storage
Recording Medium Memory Stick Duo, Memory Stick PRO Duo, Built-in
File Format JPEG
Connectivity
Video Yes
Computer USB 1.1
Other DC In
Power
Battery Type Lithium Ion rechargeable
Battery Form Factor Proprietary NP-FT1 InfoLithium
Product Bundle
Software Cyber-shot Viewer 1.0
Battery / Charger Proprietary NP-FT1 InfoLithium battery and charger
Flash Memory 56.0MB built-in memory
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
More Photos
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
Sony's Cyber-shot DSC-T10 digital camera. Courtesy of Sony, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Original Source Press Release:

SONY DEBUTS THE CYBER-SHOT DSC-T10 DIGITAL CAMERA IN FOUR EYE-PLEASING COLORS

SAN DIEGO, Aug. 1, 2006 — Sony is launching a new color strategy with the introduction of its seven-megapixel Cyber-shot® DSC-T10 digital still camera. Premiering this summer in pink, white, black and silver, the new model upholds the standard for slim and stylish design.

“ The number of digital still cameras per household is steadily increasing, up to three or four, which suggests that people are buying cameras to fulfill different needs,” said Phil Lubell, director of marketing for digital still cameras and photo printers at Sony Electronics. “Our new model is so stylish that it can be viewed as a fashion accessory.”

Not Just Another Pretty Face
The new T-series camera features double anti-blur protection to deliver great pictures, even in unfavorable lighting conditions, such as low-lit nightclubs or restaurants.

It incorporates Super Steady Shot® optical image stabilization to reduce the chances of taking a blurry picture because of shaky hands. The camera automatically calculates the compensation needed to provide a clear, crisp image.

The model’s high light sensitivity, up to ISO 1000, minimizes blurriness when you need to shoot at faster shutter speeds because of low-light conditions or fast-moving subjects. By selecting the high sensitivity mode, you can shoot in available light for more natural exposure or in settings where flash is not permitted, such as museums.

The new camera does not scrimp on performance. It features a 3x Carl Zeiss Vario-Tessar® optical zoom lens, a large, 2.5-inch Clear Photo Plus LCD screen for higher resolution and optimal viewing at any angle, and a dynamic slide show feature with four selectable modes.

Powered by Sony’s Real Imaging Processor® circuit, the DSC-T10 model features a quick start-up, fast shot-to-shot times and long battery life -- up to 250 shots per charge using rechargeable NiMH batteries.

This camera is equipped with 56MB of internal memory so you can start shooting straight out of the box. Its capacity can be expanded with an optional Memory Stick Duo™ media card or Memory Stick PRO Duo™ card, now available in capacities up to four gigabytes.

Share The Fun
When you want the convenience of printing at home, connect the new Cyber-shot DSC-T10 camera to a Sony DPP-FP55 photo printer. Beyond basic prints, you can also create postcards or calendars using the printer’s supplied software.

When tens or even hundreds of pictures are desired, digital prints can be ordered online at www.imagestation.com, where you can create online photo and video albums or make customized photo gifts, ranging from coffee mugs and photo books to calendars and T-shirts.

The Cyber-shot DSC-T10 camera will be available in August for about $400 at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Optional accessories include the SPK-THC sports pack for about $100, MPK-THC marine pack for about $200, LCS-THC leather carrying case for about $50, and NP-FT1 InfoLithium® battery for about $60. Pre-orders will begin on Aug. 4 at www.sonystyle.com/T10.

# # #

Editor’s Note: Actual battery life may vary according to usage. The viewable area of LCD displays is measured diagonally. The available storage capacity of Memory Stick Duo and Memory Stick PRO Duo media may vary. A portion of the memory is used for data management functions. For additional information about Sony products, your readers can call toll-free at (888) 222-SONY, or visit Sony's web site at: www.sonystyle.com. Press releases and digital images are available for the news media at Sony Electronics’ news and information web site at: www.sony.com/news.

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