The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.
PRESS RELEASE: New SanDisk and Phase One collaboration
Capture One LE RAW Workflow free with Extreme III CompactFlash® cards
August 31st, 2006, Copenhagen, Denmark: Phase One®, the world leader in professional digital imaging solutions and SanDisk® Corporation, the world's largest supplier of flash storage card products, are helping photographers to realize the benefits of shooting in RAW. All SanDisk Extreme™ III CompactFlash® cards now include a full and free edition of Phase One's Capture One™ LE RAW Workflow software. Capture One LE normally retails at $ / €99.
The bundle of the two products will enable photographers that shoot in JPEG to easily join their professional peers in working in RAW. Extreme III users who already shoot RAW images can now process their images in the industry leading Capture One at no additional charge.
Purchase of Extreme III CompactFlash cards also offers upgrades from Capture One LE to Capture One PRO at a 15 per cent discount. Upgrades can be purchased through Phase One's on-line store at www.phaseone.com.
Promoting Perfect Photography for the Professional Location photography specialist and RAW devotee Drew Gardner says, "This move by Phase One and SanDisk is very important to encourage more photographers to experience the benefits of shooting in RAW. I can't overstate how important RAW is to my photography. It gives you the edge over digital photographers who shoot in any other way because RAW gives you such a degree of control and produces images of incredible quality. I make all my amendments in RAW using Capture One PRO."
Phase One knows that RAW has the greatest technical potential to achieve the perfect image and the company is committed to enabling more photographers to take advantage of the benefits of RAW.
The RAW file format has transformed digital photography. A RAW file contains the original, unprocessed data from a camera's image sensor. Unlike shooting in JPEG, where camera settings are recorded and fixed at the time of capture, shooting in RAW enables photographers to make post capture changes to the many exposure settings including the linearity, matrix processing, white point, color balance, sharpening, contrast, brightness, color space and saturation.
A Product Bundle for the Professional Photographer The award winning SanDisk Extreme III product line has been designed for professional photographers. It has gained a reputation for very high performance, speed and functionality. By distributing a free Capture One LE RAW Workflow license with all Extreme III cards, SanDisk is offering professional photographers vast improvements in efficiency.
The Capture One LE license bundled with Extreme III cards works for both Windows and Mac operating systems and includes 2 computer activations and one free LE to LE update.
Trine Voss, VP Sales & Marketing for the Capture One product line says: "The superior quality and flexibility of the RAW file format has quickly seen it become the gold standard for digital capture. It gives photographers unparalleled control over the appearance of their final images by enabling them to alter camera settings post-capture. By bundling two complementary and industry leading products more photographers will be encouraged to take advantage of the benefits of RAW and the level of investment photographers must make to attain professional standards is reduced."
Phase One developed Capture One RAW Workflow to deliver unrivalled image quality when photographers process RAW files. It also contains a range of editing, previewing and processing tools that help the photographer to utilize the RAW format to its full potential. All RAW files supported by Capture One have International Color Consortium (ICC) color profiles designed for each camera.
This is the second bundling collaboration between Phase One and SanDisk. All of Phase One's P-series digital camera backs, including the P 45, P 30 and P 21 products, are bundled with the award winning SanDisk Extreme III Compact Flash storage cards and accommodating USB readers.
Phase One was the first photographic hardware manufacturer in the world that could use the full bandwidth of SanDisk Extreme III cards. Phase One is also contributing to the testing of SanDisk's recently launched Extreme IV line.
Customers can find more detailed information on how to download, install and activate the Capture One LE license by referring to the coupon enclosed in the SanDisk Extreme III packaging or at www.phaseone.com/sandisk.
More information about SanDisk's Extreme III cards is available at www.sandisk.com/highperformance.
- ends -
Retail pricing The suggested retail prices for Capture One LE and PRO are: Capture One LE is available at $ / € 99 Capture One LE to PRO is available at $ / € 429 Capture One PRO is available at $ / € 499
About Capture One RAW Workflow Capture One RAW Workflow software is used daily by thousands of photographic professionals and enthusiasts worldwide. It is recognized as the most efficient, fully color-managed RAW Workflow image-processing solution for delivering the highest possible image quality from the new generation of digital SLR cameras and Phase One digital camera backs.
About Capture One license policy Capture One PRO is a cross-platform application and includes two computer activations and two free updates. Capture One LE includes two computer activations and one free update. Capture One LE is available as a Mac or Windows version.
About Phase One Phase One is the world leader in digital imaging solutions for professional photographers. Its primary products are high-end digital camera backs and the Capture One RAW workflow software. Phase One is based in Copenhagen, Denmark. For more details, please call either of the contact persons or visit the Phase One website at www.phaseone.com.
Phase One is a registered trademark of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.
(First posted on Thursday, August 31, 2006 at 14:50 EDT)