Photokina 2006 Show
Return to:
Previous Page
Photokina 2006 Index

ATP's ProMax 8GB Secure Digital High Capacity (SDHC) card. Courtesy of ATP, with modifications by Michael R. Tomkins. ATP announces 8GB CF, SDHC cards
By Michael R. Tomkins, The Imaging Resource
(Wednesday, September 20, 2006 - 15:16 EDT)

Just a touch over two weeks after Taiwanese company Pretec Electronics announced that it had set a record for the world's highest capacity in the Secure Digital format, the achievement has been equaled.

Sunnyvale, CA-based memory manufacturer ATP Electronics Inc. has today announced its own 8GB Secure Digital High Capacity card (alternately known as SDHC, or Secure Digital 2.0). Alongside the SDHC card announcement, ATP has also revealed a new 8GB CompactFlash card, although this is some way off the record of a 12GB CF card set by Pretec over two years ago. Pretec's card is an item that exists more as a technology flagship than a realistic product however, never having shipped in large volume or at an affordable price. Hence, ATP's new 8GB card equals the current maximum in that format from other manufacturers, if you only consider volume products.

As for the SDHC card, the original Secure Digital card specification has a limitation of a two gigabyte maximum capacity, but the SDHC (Secure Digital High Capacity) standard extends this to a theoretical 32GB. Hence, the new card can only be used in an SDHC-compliant device - few existing SD-based devices support SDHC, although recent product announcements show that the new standard is quickly being adopted.

SDHC also establishes classes that guarantee minimum sustained transfer rates of two, four or six megabytes per second. Burst transfer rates can be significantly higher, up to 20 megabytes per second. As with Pretec, ATP has yet to disclose the sustained transfer rate for the new 8GB SDHC card. Likewise, it hasn't disclosed performance of the new CompactFlash card.

Both cards will be shown at the fast-approaching Photokina tradeshow in Cologne, Germany, and will be available at retail in early October. Pricing has not yet been announced. As a final note, ATP states that both cards "follow the superb build quality tradition of all ATP products" including water and "extreme temperature" resistance.

More details can be found in the official press release below.

ATP's ProMax 8GB CompactFlash card. Courtesy of ATP, with modifications by Michael R. Tomkins.

Original Source Press Release:

ATP Announces 8GB ProMax CompactFlash and 8GB ProMax SDHC Flash Cards, Professional Grade 8GB Flash Storage Media Provides Greater Flexibility for DSLR Camera Users

Sunnyvale, CA (PRWEB) September 20, 2006 -- With professional photographers' growing needs for higher capacity, high performance flash cards, ATP today announced the availability of its 8GB ProMax CompactFlash (CF) card and 8GB ProMax SDHC card. The new products further complete ATP Promax flash card lineup, designed and produced for the performance and reliability needs of professional photographers and high end DSLR cameras. The increased storage capacity is especially beneficial for photographers shooting pictures using the higher density RAW format. Both new products will be showcased in the upcoming Photokina in Cologne, Germany from September 26 through October 1. ATP will be exhibiting in Hall 6, booth # C34-C36.

"The outstanding performance of the ATP 8GB ProMax CF and 8GB ProMax SDHC allow professional photographers to focus more on the creation of their art and conveying messages through the creation of their imagery, instead of worrying about running out of storage capacity or losing data," said Michael Plaksin, ATP VP of Flash Media Sales. "The new 8GB ProMax CF card, which is becoming the most requested capacity in the marketplace, and the 8GB SDHC, compliment our existing ultra fast ProMax series memory cards. The addition of these products offers an even greater enhanced line of ATP professional products for the expanding needs and demands of both professional photographers and other photo enthusiasts."

Renowned for its ultra fast file transfer speed rating, both 8GB ProMax CF and 8GB ProMax SDHC maximize the number of shots taken under rapid succession and allows for seamless multimedia streaming. The two features are especially crucial in professional and high-end prosumer level photographic applications where each shot is extremely important and there is virtually no room left for mistake.

ATP 8GB ProMax CF and 8GB ProMax SDHC follow the superb build quality tradition of all ATP products with durability features such as water and extreme temperature resistant. Both 8GB ProMax CF and 8GB ProMax SDHC cards will be available in early October. ATP current product lineup includes 4GB ProMax CF, 4GB ProMax SDHC, 2GB ProMax miniSD and USB ToughDrive and Petito. For more details please visit ATP website at http://www.atpinc.com.

# # #

Return to:
Previous Page
Photokina 2006 Index

Powered by Coranto












Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate