2008 Photokina Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

DXG Technology's DVH586 flash video camera. Courtesy of Geotate, with modifications by Michael R. Tomkins. PRESS RELEASE: Geotate puts geotagging on the map with world's first production-ready geotagging video camera


Breakthrough collaboration from DXG Technology Corp and Geotate

PHOTOKINA, COLOGNE, GERMANY, September 23 2008 Geotate, a pioneering auto geotagging company, today announced that in collaboration with DXG Technology Corp, one of the world’s leading manufacturers and designers of digital cameras and camcorders, it is powering the world’s first geo-enabled production-ready video camera. The camera is based on the DXG’s DVH586 platform, and deploys Geotate’s Yuma geotagging software. Thanks to Geotate’s unique geotagging software, the reference design can automatically “geotag” footage, or mark it with location data. The collaboration marks a significant expansion to the possibilities of how film is currently enjoyed and shared by millions on the internet every day.

DXG Technology's DVH586 flash video camera. Courtesy of Geotate, with modifications by Michael R. Tomkins. Click for a bigger picture!

The DXG DVH586 flash video camera
By adding an exciting new dimension to digital content Geotate’s Yuma software enables camera manufacturers to target the rapidly growing “YouTube” generation. Geotate’s unique Capture and Process software quickly and automatically geotags film, completing the addition of lat/long metadata when content is loaded onto an internet connected computer. As such, images can be automatically tagged in milliseconds with minimal power usage and no need for a mobile phone signal.

Mr Yu, DXG’s President, said, “Consumers are looking for a camera with great picture quality that’s easy and fun to use. Tagging is a fast growing trend amongst users. With the reference camera unveiled today, camera manufacturers can, for the first time, put simple, affordable geotagging technology in the hands of consumers. By integrating geotagging into our robust DVH586 platform, we’re enabling people to share experiences with their friends and family, faster and easier.”

Commenting on the collaboration, Mark Terry, vice president, Sales and Marketing, Geotate said, “Geo-aware content is the next evolutionary step for video-sharing sites. The reality is that Geotate’s Capture and Process Later software is the only geotagging solution that offers the right user experience at the right price point to penetrate the mass market. Working in close collaboration with DXG, we have together built a production-ready camera capable of finally giving content creators a new, fun way to easily discover films.”

Geotate and DXG are demonstrating their breakthrough geotagging video camera at Photokina, 23-28 September 2008, Cologne, Germany.

DXG Technology's DVH586 flash video camera. Courtesy of Geotate, with modifications by Michael R. Tomkins. Click for a bigger picture!

Another view of the DXG DVH586
About Geotate
Geotate provides auto geotagging software to camera makers and the digital imaging industry. Geotate’s products overcome the issues associated with traditional GPS solutions: ‘crank’ time, universal location estimates and cost. Geotate is a recent spin-out from Philips with offices in Tokyo, Taipei, London and Eindhoven.

About DXG Technology Corporation
DXG is one of the world’s leading manufacturers and designers (OEM/ODM) of digital cameras and camcorders. DXG Technology has won numerous design and innovation awards and employs more than 4,000 people worldwide. DXG is rapidly building a reputation as a leading provider of intuitively designed digital cameras and camcorders for the youth and mainstream markets. Compact, fashionable and affordably priced, DXG digital cameras are setting trends for quality and utility.


(First posted on Wednesday, September 24, 2008 at 20:34 EDT)

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