LOS ANGELES (February 11, 2001) - Vivitar is introducing the DIGI 35mm, a hybrid film/digital camera. The unique DIGI 35mm is ideal for photographers that wish to easily add photographs to Web pages or send them via email and still enjoy high quality 35mm prints. The DIGI 35mm also gives users the option of viewing their photographs before they are printed.

The DIGI 35mm is equipped with two lenses - a glass 33mm f4 lens for 35mm images and a 4.4mm f3.5 lens for the CMOS digital sensor. The camera uses standard 35mm film and simultaneously captures each photograph digitally in its internal memory. The camera is equipped with a one-touch button that can delete any images in its memory.

The DIGI 35mm has a 3-way flash, red-eye reduction and automatic film advance, rewind and mid-roll rewind. An LCD displays the frame number, battery level, flash mode and self timer status. The camera will also alert the user if the film has not been loaded correctly.

Images may be transferred to a PC through a USB port. Users can then view their photographs with the included Hybrid Cam software, which comprises Ulead Photo Express, Photo Explorer and Cool 360. Power is supplied by four AA batteries.

The estimated retail price is $119.95. The DIGI 35mm may be purchased at mass merchandisers, consumer electronics stores and other Vivitar resellers nationwide.

Vivitar Corporation, headquarterd in Newbury Park, California, is a world leader in the development, marketing and distribution of high quality photo, sports optics and digital products. Vivitar products have been the choice of Americans for more than 60 years.