PMA 2002 Show
Return to:
Previous Page
PMA 2002 Index

Lexar Media Introduces Image Rescue Service
By Mike Pasini, The Imaging Resource
(Saturday, February 23, 2002 - 14:13 EST)

Lexar Media authorized professional dealers will use Image Rescue to provide image recovery services for their digital photography customers.

Lexar Media Inc. has announced a proprietary image file recovery program for the digital photography industry. Image Rescue(tm), debuting at the Photo Marketing Association (PMA) trade show Orlando, Florida, recovers "perceived to be lost" image files from CompactFlash(tm) memory cards. Participating Lexar Media authorized professional dealers will use Image Rescue to provide image recovery services for their digital photography customers.

Lexar Media's Image Rescue solution goes to the root-level of the data structure to identify and retrieve lost JPEG, TIFF, RAW and thumbnail files on the memory card and allows the user to back-up image files to a computer's hard drive.

In brief, Lexar Media Image Rescue:


  • Works with a Lexar Media-brand CompactFlash that is connected to desktop or laptop computer via Lexar Media JumpShot(tm) cable

  • Locates and recovers JPEG, TIFF, RAW and thumbnail files regardless of operating system and card formatting

  • Offers Erase Card and Secure Erase functions

  • Fixes non-electronic card malfunctions; does not correct flash, controller or firmware-related problems

  • Image Rescue will be available through authorized professional dealers beginning March 2002

Source: Lexar Media

Original Source Press Release:

Lexar Media Delivers Digital Photography Industry's First Image Rescue(tm) Service

Break-through Service Available From Authorized Professional Dealers   PMA, Orlando, FL, February 22, 2002 - Lexar Media Inc. (Nasdaq: LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and reader products, announces a product break-through for digital photographers with its proprietary image file recovery program for the digital photography industry. Image Rescue(tm), debuting at the Photo Marketing Association (PMA) trade show Orlando, Florida, is a unique program that recovers 'perceived to be lost' image files from CompactFlash(tm) memory cards. Participating Lexar Media authorized professional dealers will use Image Rescue to provide image recovery services for their digital photography customers.

Common culprits that can cause images to be lost include: removing the card from a camera before an image is fully stored, digital camera battery levels being too low to write a complete image, and fluctuations in power flow to a digital camera. Eric Stang, president and CEO, Lexar Media notes, "Occasionally, files on any mass storage device may become inaccessible due to mishandling. For anyone who has lost valuable or cherished images, our new Image Rescue service will be one of the industry's most important break-through products and a real value-add for photo specialty dealers."

Most disk recovery software programs identify problems and repair the card to allow it to store again, but previously saved image files remain inaccessible. Lexar Media's Image Rescue solution goes to the root-level of the data structure to identify and retrieve lost images. In most cases, Image Rescue locates JPEG, TIFF, RAW and thumbnail files from all sectors on the memory card and allows the user to back-up image files to a designated area on a computer's hard drive.

Other valuable functions of Image Rescue include two levels of file removal from the card. 'Erase Card' and 'Secure Erase.' Erase Card removes all image files from the card. The Secure Erase function permanently removes all files from the card, leaving the CompactFlash card 100 percent clear of any previously stored data. With Secure Erase, image files are no longer visible to Image Rescue. Both operations will reformat and restore a previously failed card to working condition.

Lexar Media Image Rescue:

Works with a Lexar Media-brand CompactFlash that is connected to desktop or laptop computer via Lexar Media JumpShot(tm) cable

o Locates and recovers JPEG, TIFF, RAW and thumbnail files regardless of operating system and card formatting

o Offers Erase Card and Secure Erase functions

o Fixes non-electronic card malfunctions; does not correct flash, controller or firmware-related problems

o Image Rescue will be available through authorized professional dealers beginning March 2002

About Lexar Media, Inc.

Lexar Media, Inc. (Nasdaq: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. A digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards. Lexar Media's key strategic partners include Samsung Electronics, Sony and Olympus. Lexar Media is a member of the Russell 2000 Index. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. For more information, please call 1-800-789-9418 or visit www.digitalfilm.com.

Return to:
Previous Page
PMA 2002 Index

Powered by Coranto












Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate