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Applied Science Fiction Introduces ROC and SHO Plug-ins
By Mike Pasini, The Imaging Resource
(Sunday, February 24, 2002 - 17:48 EST)

The plug-ins automate color restoration and detail recovery in dark image areas...

"Our new Digital ROC and Digital SHO software plug-ins enable users to produce the kinds of pictures they actually expected when looking through a camera's viewfinder," said Dan Sullivan, president and CEO of Applied Science Fiction. "Regardless of the image source, whether scanners, digital cameras, the Internet or CDs, Applied Science Fiction's easy-to-use software plug-ins offer convenience and versatility for anyone wishing to improve their pictures. Our plug-ins are also affordable tools for restoring the many memories that consumers have captured and stored in prints, negatives, slides, and digital files."

Digital ROC Plug-in

The Digital ROC plug-in removes any color cast from faded images and the effects of tungsten and fluorescent lighting using proprietary algorithms to analyze the color gradients of an image and determine the optimum tonal curve for each color channel.

Digital SHO Plug-in

The Digital SHO plug-in automatically reveals details hidden in shadows commonly caused by exposure problems such as backlit subjects, uneven flash illumination and partial shade. The Digital SHO plug-in proprietary algorithms analyze and adjust the gradations of darker image areas to optimally reveal hidden details.

Both plug-ins work on any image digitized by a digital camera, flatbed scanner, film scanner or pictures stored on CDs. Additionally, they can be a powerful tool for obtaining the best value from a color printer.

Demo versions can be downloaded from http://www.asf.com.

Original Source Press Release:

Applied Science Fiction Introduces New Software Plug-ins

Free trial versions of ASF's Digital ROC and Digital SHO now available at http://www.asf.com

Orlando, FL (February 23, 2002) -- Applied Science Fiction, Inc., the creator of the award-winning Digital ICE and Digital ICE 3 technologies, the leader of automatic photo restoration applications and the inventor of the cutting-edge digital dry film processing system Digital PIC, introduces two new software plug-ins for digital image correction and enhancement Digital ROC and Digital SHO.

ASF's Digital ROC software plug-in implements automatic color restoration and Digital SHO automatically reveals details in dark image areas on any digital image file. These plug-ins are compatible with most host applications which accept Adobe Photoshop plug-ins. Free trial versions are available for download now* only from ASF at www.asf.com. These fully functional trial versions apply digital watermarks to images. To disable the watermark, users may purchase a software key via a secure site for $49.95 per plug-in. CD-ROM versions of these plug-ins are also available for purchase at www.asf.com.

"Our new Digital ROC and Digital SHO software plug-ins enable users to produce the kinds of pictures they actually expected when looking through a camera's viewfinder," said Dan Sullivan, president and CEO of Applied Science Fiction. "Regardless of the image source, whether scanners, digital cameras, the Internet or CDs, Applied Science Fiction's easy-to-use software plug-ins offer convenience and versatility for anyone wishing to improve their pictures. Our plug-ins are also affordable tools for restoring the many memories that consumers have captured and stored in prints, negatives, slides, and digital files."

Digital ROC Plug-in

Digital ROC plug-in removes the color cast from faded images and the effects of tungsten and fluorescent lighting by using proprietary algorithms to analyze the color gradients of an image and determine the optimum tonal curve for each color channel. The Digital ROC on any image digitized by a digital camera, flatbed scanner, film scanner or pictures stored on CDs. Additionally, Digital ROC plug-in is a powerful tool for obtaining the best value from a color printer.

Digital SHO Plug-in

Digital SHO plug-in automatically reveals details hidden in shadows commonly caused by exposure problems such as backlit subjects, uneven flash illumination and partial shade. The Digital SHO plug-in proprietary algorithms analyze and adjust the gradations of darker image areas to optimally reveal hidden details. Digital SHO presents the user with an overall pleasing image at the touch of a button. Digital SHO works on any image digitized by a digital camera, flatbed scanner, film scanner or pictures stored on CDs. Additionally, Digital SHO plug-in is a powerful tool for obtaining the best value from a color printer.

About Applied Science Fiction

Applied Science Fiction develops proprietary technologies for the imaging industry that link traditional photography with the digital age. ASF licenses its branded technologies through Original Equipment Manufacturers (OEMs) that provide products for the professional and consumer imaging markets. Additionally, ASF directly distributes Adobe Photoshop compatible plug-ins for automatic image correction and enhancement. ASF's product portfolio consists of the Digital ICE 3 film scanner suite, Digital ICE, Digital ROC and Digital GEM , the individual components of the suite, Digital ICE and Digital ROC for flatbed scanners, and Digital ROC plug-in for color restoration and Digital SHO plug-in for revealing details of dark image-areas. ASF is also the innovator in digital dry film processing, with its environmentally friendly Digital PIC technology. Digital PIC develops exposed film directly into a high-resolution RGB digital format file in minutes. Digital PIC produces an Extended Range Digital Negative (XRDN ) on a CD from which photographic quality images can be easily printed. More information can be found on ASF's Web site at www.asf.com.

Digital ICE, Digital ROC, Digital GEM, Digital ICE 3 , Digital SHO, Digital PIC, Extended Range Digital Negative, XRDN, ASF and Applied Science Fiction are trademarks of Applied Science Fiction, Inc. All other trade names, trademarks and registered trademarks are the property of their respective owners.

(*Windows versions currently available; Macintosh versions available soon.)

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