PMA Spring 2003 Show
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Lexar Media Introduces Write Acceleration to High-Speed Series CompactFlash


Write Acceleration Enters CompactFlash Cards for Photo Enthusiasts

Las Vegas, (PMA) March 2, 2003 - Lexar Media, Inc. (Nasdaq:LEXR), a leading designer, developer and marketer of award-winning high-performance digital media and accessories, today announces 16X High-Speed Series CompactFlash in 128MB, 256MB and 512MB capacities. The cards feature Write Acceleration technology, which was previously available only in the Lexar Media Professional Series of CompactFlash. This introduction brings professional speed digital media to photo enthusiasts, at a consumer price point. 16X speed is capable of a minimum sustained write speed of 2.4MB/s, with 1X equal to 150Kb/s.

"We are pleased to bring Write Acceleration technology to our High-Speed Series line; with the speed advantage Write Acceleration enables, we wanted to make the technology available to photo enthusiasts and budget conscious professionals," said John Omvik, director, product marketing, Lexar Media. "Write Acceleration technology can also have a huge speed impact for consumers using our cards to shoot video."

Write Acceleration technology is the result of a Lexar Media proprietary high-speed flash memory controller and the cooperation of major digital camera manufacturers to increase write-speed performance by simplifying the way a camera and card talk to each other. With WA, the camera can transfer more data, which reduces the command overhead. A significant performance advantage can be seen in high-resolution cameras that produce large image files and the increase in write speed becomes even more noticeable when several images are shot in burst or continuous mode. Actual performance data will vary between cameras, resolution and shooting modes.

Lexar Media introduced Write Acceleration in its Professional Series CompactFlash cards in September 2002 and to date, three major camera manufactures are supporting the standard: Kodak, Nikon and Sanyo. Write Acceleration cards will function in a non-WA cameras, to the fullest capability of the camera and card.

Lexar Media 16X High Speed Series Write Acceleration cards will be sold exclusively at photo specialty stores, and 12X will continue to be available in mass retail outlets. The new cards will be debuted in PMA 2003 tradeshow in Las Vegas on March 2. Retail pricing for the 256MB and 512MB cards are expected to be 149.99 and 289.99 respectively, with retail shipments beginning in March 2003.

Camera that currently support Write Acceleration include:

  • Kodak DCS 14n, Kodak DCS 760, Kodak DCS 760m, Kodak DCS 720x, Kodak DCS Pro Back Plus, Kodak DCS Pro Back 645
  • Nikon D1x, Nikon D1h, Nikon D100
  • Sanyo DSC MZ3
About Lexar Media, Inc.
Lexar Media, Inc. (Nasdaq: LEXR) is a leading designer, marketer and licensor of award-winning removable flash-based digital storage media, card readers and ATA controller solutions for the digital photography, consumer electronics, industrial and communications markets. Lexar Media brands digital memory cards in the industry's most popular formats including CompactFlash, SmartMedia, Memory Stick, MultiMediaCard and SD. As a digital storage innovator, Lexar Media was the first to develop and advance proprietary read-write speed standards for its USB-enabled CompactFlash cards and holds over 50 memory and controller patents. Licensees of Lexar Media's technology include Olympus, SanDisk, Samsung Electronics and Sony. Headquartered in Fremont, California, Lexar Media also has offices in London and Tokyo. Lexar Media is a member of the Russell 2000 Index. For more information, please call 1-800-789-9418 or visit www.lexarmedia.com.

Cautionary Note Regarding Forward-Looking Statements
This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. These forward-looking statements include statements related to the benefits of and consumer demand for Lexar Media's high performance CompactFlash products. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. These risks include that the growth and success of Lexar Media's business depends on its ability to achieve and maintain technology leadership, and sell and market products that are commercially accepted.. Readers should also refer to the risk factors described in Lexar Media's filings with the Securities and Exchange Commission, including its Quarterly Report on Form 10-Q for the quarter ended September 30, 2002. Lexar Media assumes no obligation to update the forward-looking information contained in this news release.

Lexar Media, JumpDrive and the Lexar Media logo are trademarks of Lexar Media, Inc. Lexar Media Inc. is an authorized licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders.

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