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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Delkin's Lightning Fast Cardbus Adapter Now Available in SD and Memory Stick


Poway CA, February 5, 2004 - Delkin Devices Inc., maker of premium quality eFilm memory cards and other innovative products for camera stores worldwide, has added Secure Digital (SD), MultiMediaCard (MMC), and Memory Stick (MS) formats to its line of fastest PCMCIA Adapters on the market. The eFilm PRO CardBus 32-bit PCMCIA adapter is four to six times faster than all current conventional 16-bit adapters and has ushered in a new phase of adapter performance. PCMCIA adapters have long been popular for their convenient size and ease of use for quick file transfers from memory cards to laptop computers. The eFilm PRO CardBus 32 is the only adapter that achieves maximum speeds from the popular high-speed professional grade memory cards that are currently popular with high-end SLR digital cameras. The SD/MMC and MS CardBus 32 Adapters joins the initial CompactFlash (CF) CardBus Adapter that was released at the end of last year. The Delkin CardBus CF adapter was featured on many web sites and in photo magazines, and was referred to as a "must have" accessory for any professional photographer by one of the top Internet Digital Photography sites. With the new introduction of video cameras, which require high-speed SD cards, and mobile phones that use both SD and MS cards, a faster way to get data from the card to a mobile PC is required. All CardBus 32 adapters allow memory cards to work in the PC Card slot on most Windows based laptops and uses the high speed CardBus PCMCIA standard.

The Delkin 32-bit CardBus adapter has the same size, shape and design as existing 16-bit adapters in common use now. However, Delkin CardBus adapters and all CardBus products worldwide have a set of gold dimples or "buttons" across the top of the leading edge, which inserts into the laptop. These buttons serve a keying function and prevent the insertion of the adapter into non-CardBus compatible laptops. CardBus slots are common on all modern laptops from manufacturers like Dell, Toshiba, Sony and many others. CardBus slots are backward compatible with the 16-bit slower adapters. They insert completely within its host without any external cabling and operate at a power-saving 3.3 volts, extending battery life in most configurations.

The CardBus standard, while not well known to the general computing population, has been in place since 1997, and supported by virtually all notebook vendors since 1998. CardBus is standard on virtually all modern Windows and Mac OS systems. Tests on Delkin eFilm PRO cards and other high-speed CF cards revealed similar speed increases of four to six times that of standard 16-bit adapters. 100 Megabytes of JPEG photos on a Delkin PRO card were transferred to a Dell laptop with both a Delkin 16-bit adapter and a CardBus 32 adapter. The CardBus adapter took 18 seconds (5.5MB/s) to transfer the images and the standard adapter took more than four times as long, taking one minute, 26 seconds (1.16MB/s) to transfer.

The Delkin CardBus 32 adapter has a theoretical maximum speed of 132MB/s. Speed in real world applications is determined by the speed of the CPU and flash chips within the memory card. High-speed cards like the Delkin eFilm CF PRO, IBM Microdrive and the new SD PRO will operate much faster than other cards not designed to be high speed. Delkin CardBus 32 adapters also utilize a patented chip, which reduces the burden on the host CPU to 10% or less, further increasing the value of this product. The Delkin CardBus 32 CF Adapter is currently shipping with a retail price of $59.99. The SD/MMC and MS versions have a MSRP of $79.99. The Delkin CardBus adapter is available from independent photo stores worldwide and www.delkin.com.

Patrick Maher, chief operating officer and executive director for PCMCIA, recently said in a PCMCIA press release, "CardBus technology provides significant improvements in peripheral device performance without sacrificing ease-of-use or mobility the industry has come to expect from PC Cards." The Delkin CardBus 32 adapter is currently compatible with most Windows OS systems, and a driver CD is included with each adapter for Windows 98, 98SE, Me, 2000 and XP. Delkin will introduce Apple drivers at PMA 2004 in Las Vegas, as most Apple laptops also support CardBus. For the latest information on CardBus and other PC Card products, visit the PCMCIA web site at http://www.pc-card.com. For the latest information on Delkin, CardBus 32 adapters and many other cards, accessories and digital photography in general, visit http://www.delkin.com.

Delkin Devices, Inc., based in San Diego, California, has been operating since 1986. Since that time Delkin's eFilm digital storage products and accessories have become an industry leader in both OEM and consumer markets. eFilm memory cards are available in a wide variety of industry formats, and are supported by a full line of reader/writers and accessories. Known as the "Camera Store" brand, eFilm is available worldwide primarily through a network of independent camera stores, and a leading choice among photographers passionate about digital photography.

The company continues to be one of the leading US manufacturers for memory upgrades whose success has been the result of providing a broad range of products with premium quality, innovative designs and an ongoing dedication to superior customer service. Delkin's website attracts visitors from over 100 different countries, underscoring the company's international success.


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