PMA Spring 2004 Show
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Olympus' C-770 Ultra Zoom digital camera. Courtesy of Olympus, with modifications by Michael R. Tomkins. Olympus announces two new Ultra Zoom digicams
By Michael R. Tomkins, The Imaging Resource
(Thursday, February 12, 2004 - 09:19 EST)

Olympus has today announced two new Ultra Zoom digital cameras at the PMA Show in Las Vegas, the Olympus C-765 Ultra Zoom and C-770 Ultra Zoom.

The two models are very similar overall, sharing the same 4.0 megapixel CCD imagers and 38 - 380mm equivalent 10x optical zoom lenses. As you'd guess from the $100 price differential between the two models though (the C-765 should cost $599, and the C-770 about $699), there are some noteable differences. The C-770 adds a 30 frames per second VGA movie mode using MPEG4 compression, as well as the 160 x 120 / 320 x 240 QuickTime MotionJPEG video at 15fps found on the C-765. Also, the C-770 has a metal body, and adds an external flash hot shoe next to the pop-up flash. Both models should be available in April; specs and product photos follow.

Olympus C-770 & C-765 Ultra Zoom
Olympus' C-770 Ultra Zoom digital camera. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!
CCD Imager
4.0 Megapixel Effective
4.2 Megapixel Total
1/2.7" (0.4") CCD
Lens Olympus aspherical glass 10x zoom lens 6.3 - 63mm (38-380mm equivalent in 35mm photography)
Digital Zoom Seamless to 40x (10x optical and 4x digital combined)
Aperture Range f2.8/f3.7-8.0 (adjustable in 1/3 steps EV)
Shutter Speeds
Auto: 1/1000 sec. - 1/2 sec.
Manual: 1/1000 sec. - 16 sec.
Night Scene: 1/1000 sec. - 4 sec.
ISO Auto, 64, 100, 200, 400, (equivalent)
Recording Mode(s) Still Image: EXIF TIFF (non-compressed), EXIF JPEG, DCF (design rule for Camera File system), Movie Mode: QuickTime Motion JPEG (C-765 and C-770), MPEG4 Movie Mode with Audio (C-770)
Adjustable Resolutions
2288 x 1712 TIFF (SHQ,HQ)
2288 x 1520 (SHQ, HQ)
2048 x 1536 TIFF (SQ1)
1600 x 1200 TIFF (SQ1)
1280 x 960 TIFF (SQ1)
1024 x 760 TIFF (SQ2)
640 x 480 TIFF (SQ2)
3200 x 2400 OIE (SHQ, HQ)
MPEG4 and QuickTime Movie
MPEG4: 30 fps in 640 x 480 HQ mode with 16MB xD-Picture Card
QuickTime: 15 fps in 320 x 240 HQ mode with 16MB xD-Picture Card
QuickTime: 15 fps in 160 x 120 SQ mode with 16MB xD-Picture Card
DPOF (Digital Print Order Format) Print Reserve, All print reserve, Date/time
Pixel Mapping Automatic Pixel Mapping (APM) available via menu setting
Image Edit Effects Resize, Trimming
Panorama Up to 10 frames stitchable automatically with CAMEDIA Master software when using Olympus brand xD-Picture Card
Sequence 1.8 frames per second burst up to 8 frames in HQ mode
Viewfinder 0.44" (1.1cm) electric viewfinder, 240,000 pixels
LCD 1.8" (4.6cm) low-temperature poly-silicon TFT LCD (approx. 118,000 pixels)
Focusing System Autofocus TTL system (contrast detection)
Focusing Ranges
Normal mode: 3.9' - 6.6' (1.2m - 2.0m)
Macro mode: 2.8" - 2.0' (7.0cm - 60cm)
Super Macro mode: 0.5" (3.0cm)
Exposure Control
Program auto: f2.8 (W)/f3.7 (T) - f8.0, 1/1000 sec. - 1 sec.
Aperture priority: f2.8 (W)/f3.7 (T) - f8.0, 1/1000 sec. - 1 sec.
Shutter priority: f2.8 (W)/f3.7 (T) - f8.0, 1/1000 sec. - 1 sec.
Night-Scene mode: 1/1000 sec. - 4 sec.
Manual: f2.8 (W)/f3.7 (T) - f7.1, 1/1000 sec. - 16 sec.
Exposure compensation +/- 2 EV in 1/3 EV steps
Auto bracketing: Selectable from 1/3 EV, 2/3 EV and 1 EV steps, 5 images
AE lock (exposure lock)
Scene Programs Auto, Portrait, Sports, Landscape, Landscape + Portrait, Night-Scene
Metering System Digital ESP Multi-Pattern, Spot
White Balance System iESP2 auto TTL, Pre-set manual (Daylight, Overcast, Tungsten and Fluorescent)
Flash Built-in flash
Flash Modes
Auto for low light and backlight
Red-Eye Reduction
Fill-In (forced on)
Slow Shutter Synchronized Flash (1st curtain and 1st curtain with Red-Eye Reduction)
Off
Flash Working Range
Wide: 11.8" - 14.8' (0.3m - 4.5m) @ISO 100
Tele: 3.9' - 11.5' (1.2m - 3.5m) @ISO 100
Flash Charging Time Approx. 7 seconds at normal temperature with new CR-V3 batteries
Removable Media Card
3V (3.3V) xD-Picture Card (16, 32, 64, 128, 256, 512MB)
16MB xD-Picture Card included
Self-Timer 12 second delay
Settings Memory On/Off
Outer Connectors USB Connector (Auto-Connect), NTSC Video Out, DC input
Auto-Connect USB Compatible with Windows 98 rev2/ME/2000 Pro/XP and MacOS 8.6 - OSX 10.1
System Requirements Windows 98 rev2 driver provided on CD, Mac OS 8.6 requires USB mass storage driver 1.3.5 available at apple.com
Image Playback
Still image: Index display, Up to 4x enlargement, Rotation, Protect, Histogram, Voice Playback
Movie: Normal, Frame-by-frame, Voice Playback, Fast-Forward
Operating Environment
Operation: 32°F - 104°F (0°C- 40°C) 30-90% Humidity
Storage: -4°F - 104°F (-20°C - 60°C) 10-90% Humidity
Power Supply
LI-10B Li-Ion rechargeable battery and charger included
AC Power: D-7AU AC adapter (optional)
Date/Time Calendar Simultaneous recording into image data, automatic up to year 2099
Size 4.3" W x 3.0" H x 3.0" D (107.5mm W x 76mm H x 77.5mm D)
Weight 10.6 oz (300g) without batteries and xD-Picture Card
More Photos
Olympus' C-770 Ultra Zoom digital camera. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!
Olympus' C-765 Ultra Zoom digital camera. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!
Olympus' C-765 Ultra Zoom digital camera. Courtesy of Olympus, with modifications by Michael R. Tomkins. Click for a bigger picture!
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Original Source Press Release:

OLYMPUS EXPANDS ULTRA ZOOM LINE WITH TWO NEW 10X OPTICAL ZOOM, 4.0-MEGAPIXEL DIGITAL CAMERAS

Large LCD Display, Faster Processing Speed and Computer-Free Printing Distinguish New Ultra Zoom Camera Design

Melville, New York, February 12, 2004 – Olympus raised the bar on consumer electronics innovation today with the launch of two ultra-compact 4.0-megapixel, 10x optical zoom digital cameras: the new C-770 Ultra Zoom™ and C-765 Ultra Zoom™. Olympus introduced the first-ever Ultra Zoom digital camera four years ago, and has since become the category leader by producing increasingly robust and feature-rich models. The incredibly compact size of the latest models – the smallest Olympus has produced to date – makes them ideal traveling companions to take anywhere and bring the action closer at a sporting event, on the red carpet, in the great outdoors and everywhere in between.

“Olympus introduced our first Ultra Zoom digital camera to the world in 2000, and since then we’ve taken all our knowledge and design experience to make the Ultra Zoom line even more compact and powerful,” said T.J. Dickson, Product Manager of Digital, Olympus America Inc. “As a result, these cameras are some of the smallest of their kind and the lens features a similar focal range typically found on much larger cameras. Increased processing speed for a fast start-up time and continuous shooting, a vivid LCD, an easy-to-use menu and high resolution complete the total package.”

Innovative
The C-770 and C-765 Ultra Zoom digital cameras have also been enhanced with an improved image processor called TruePic TURBO™ that significantly improves image quality and delivers faster overall processing speeds for rapid startup, shutter release and playback. TruePic TURBO captures information from all 4.0 million pixels with pixel “micro-smoothing” that delivers clearer and more color-accurate photos up to poster-size and larger.

For the first time on an Ultra Zoom model, the C-770 Ultra Zoom captures video with audio in MPEG4 Movie format, the next-generation multimedia standard with more efficient file compression so users can create high quality short movies, download them quickly to a PC or Mac, and send them over the Internet to co-workers, friends and family.

Stylish
Size does matter when it comes to Ultra Zoom cameras. Just because the cameras offer incredible zoom lenses doesn’t mean that they have to be big and clunky. In fact, the C-770 and C-765 each weighs just 10.6 ounces without batteries and xD-Picture Card, making them the smallest and lightest Olympus 10x Ultra Zoom digital cameras ever. The cameras are a sleek 4.3" W x 3.0" H x 3.0" D in size with a silvery body, and their trim figures mean they can comfortably fit into a pocket, purse or backpack for travel. The physical difference between the cameras is that the C-770 has a metal body and a hot-shoe for adding external flash.

Exciting
Whether they are being used at Olympus Fashion Week in New York City’s Bryant Park to shoot a model walking down the runway, or capturing the Olympus-sponsored Ferrari Formula One racecar on the track in Montreal, the new Ultra Zooms prove themselves essential for capturing fast-paced action at a distance. Shooting from high up in the stands of Arthur Ashe Stadium at the Olympus-sponsored U.S. Open, or from the bleachers at the local high school football game, the Ultra Zooms can capture a forehand smash in all its glory. These cameras are where the action is because they’re the best tools to get the job done.

Intelligent
When photographers look through the electronic viewfinder (EVF) of the cameras and see super-clear images that rival the clarity of optical viewfinders, it’s because the electronic viewfinder has been fine-tuned to a super-high resolution of 240,000 pixels. This full information viewfinder has the added advantage of allowing users to view all of their camera’s settings without using the LCD. The LCD on the back of the camera is a bright, easy-to-view 1.8 inches offering 118,000 pixels of resolution for composing and reviewing shots.

Powerful
Thanks to years of experience crafting Ultra Zoom digital cameras, Olympus is able to deliver a designed-to-be-digital lens that offers superior performance. The very bright (f2.8/3.7 – 8.0) high quality optical system is comprised of eleven elements arranged in seven groups and includes two aspherical lenses plus an extra-dispersion (ED) glass element, normally found in pro-level SLR cameras.

Both the C-765 Ultra Zoom and C-770 Ultra Zoom feature a seamless zoom lens (10x optical + 4x digital). The optical zoom lens on both cameras is 38mm – 380mm equivalent in 35mm photography. Or, take the optical zoom even further with the new Super Zoom feature. Super Zoom allows users to extend to an amazing 14x optical zoom and close the gap between photographer and subject. Images in the Super Zoom mode are captured at 1600 x 1200 pixel resolution, ideal for 4" x 6" and 5" x 7" prints.

Approachable
The new Olympus Ultra Zoom digital cameras offer a menu architecture that’s easy to navigate, with up to 12 selectable shooting modes to get the right settings fast. In fully Programmed Auto mode, the camera offers basic point-and-shoot simplicity for flawless picture taking in typical situations. The 6 easy-to-use Scene Program on the mode dial provides fully automatic exposure adjustments for the photographer who wants optimum results in a wide variety of settings: Portrait, Self Portrait, Landscape-Portrait, Sports, Night Scene and Landscape photography. The 4 customizable “My Mode” settings saves time by allowing users to assign frequently used settings to the mode dial for quick access.

The cameras also provide advanced settings including controls for aperture priority, shutter priority, and full manual operation and are ideal for experienced photographers who want to take control. And transferring images to the computer has never been easier with the supplied Auto-Connect USB feature that does not require software drivers for hassle-free image downloads. Images may also be viewed on a television with the supplied video cable.

Because the cameras utilize PictBridge™ technology, they can print images quickly and easily to any PictBridge-enabled printer, like the Olympus P-10 Digital Photo Printer, without using a personal computer. Simply plug the USB cable into the camera and plug the other end of the cable into the printer to begin printing – it’s that easy.

Availability
The Olympus C-770 Ultra Zoom and C-765 Ultra Zoom digital cameras will be available in April 2004. They include an Li-10B lithium ion rechargeable battery and charger, Auto-Connect USB cable, Audio/Video Out cable, carrying strap, lens cap with retainer cord, a 16MB xD-Picture Card™, Olympus CAMEDIA Master Software, RM-2 Remote Control, user manual and Quick Start guide.

U.S. Pricing
C-770 Ultra Zoom Street Price: $ 599.00 (U.S.)
C-770 Ultra Zoom MSRP: $699.00 (U.S.)

C-765 Ultra Zoom Street Price: $ 499.00 (U.S.)
C-765 Ultra Zoom MSRP: $599.00 (U.S.)

ABOUT OLYMPUS
Olympus is a precision technology leader, designing and delivering innovative solutions in healthcare and consumer electronics worldwide.

Olympus works collaboratively with its customers and its parent company, Tokyo-based Olympus Corporation, to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:

  • Digital and film cameras, and digital voice recorders.
  • Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
  • Advanced clinical and research microscopes; and
  • Lab automation systems, chemistry-immuno and blood bank analyzers and reagents.

In the U. S. and Canada, Olympus serves healthcare, scientific and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers efficiently, reliably, safely, and easily achieve superior results. Olympus is the leader in gastrointestinal endoscopy and clinical and educational microscopes. The company’s market-leading consumer electronics business spans North and South America. For more information, visit www.olympusamerica.com.

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Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate