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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Lexar Media Announces Enhanced Memory Stick™ Media with Read Speeds Up to Four Times Faster


Faster Read Speed Equates to Faster Downloading and Access to Data

Las Vegas, February 12, 2004 (PMA Booth H100) -- Lexar Media, Inc. (Nasdaq: LEXR), a leading manufacturer and marketer of high-performance digital media and accessories, today announced a new line of updated Memory Stick™ products that will have significantly increased read speeds. Available this spring in capacities of 64MB, 128MB and 256MB (total 128MBx2), the enhanced Memory Stick delivers data read speeds that are up to four times faster than current cards, when used with compatible (4-pin parallel), high-speed Memory Stick-enabled devices. The new Memory Stick cards are also compatible with serial interface Memory Stick-enabled products.

"Lexar is pleased to provide this advancement in Memory Stick technology," said Dave Klenske, Director of Product Marketing, Lexar Media. "These new cards will improve consumer experience because with faster read speeds, users will have shorter download times and faster access to information stored on the card."

In addition to the increase in read speed, the enhanced Memory Stick memory cards include MagicGate™ copy protection technology, which enables the secure distribution of commercial content, such as copyright protected digital music and digital images.

Lexar's new Memory Stick will be available with expected retail pricing of $39.99, $59.99 and $99.99 for capacities of 64MB, 128MB and 256MB, respectively.

About Lexar Media, Inc.
Lexar Media is a leading manufacturer and marketer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 70 issued and allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics and Sony. For more information, please call 1-800-789-9418 or visit www.lexarmedia.com.


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