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Olympus' logo. Click here to visit the Olympus website! Booth Report: Olympus Corp.
By Michael R. Tomkins, The Imaging Resource
(Monday, February 21, 2005 - 22:00 EST)

As you might expect, Olympus Corp. has one of the larger booths at PMA, with the company showing off pretty much its entire range of imaging products.

Olympus had a whole raft of announcements in the leadup to PMA, with standouts including three fixed aperture zoom lenses for the E-System digital SLR family, and additions to the company's "Total Imaging Solution" - a group of products designed for compatibility, ease-of-use, and a rather "Apple-esque" minimalist fashion sense. (Indeed, Olympus had one of Apple's iMac computers alongside the products, perhaps to imply the kinship). New "Total Imaging Solution" products include the five megapixels, 3x optical zoom i:robe IR-300 digital camera, and the S-DVD-100 DVD/CD writer for image backup.

Other new products from Olympus include an update to the five megapixel update to the Stylus Verve, the five megapixel, 3x optical zoom Camedia D-630 Zoom, and the entry-level four megapixel, 3x optical zoom Camedia D-545Z. The D-630 Zoom has a very interesting design ethic - perhaps somewhat industrial design-influenced, you're likely to love it or hate it. The lens barrel has a definite coolness factor for the way that as it extends, the off-center optical path "rotates" The company is also launching one gigabyte xD-Picture cards, and new underwater housings for the Stylus 500 and C-7070 Wide Zoom digital cameras, as well as for the Evolt E-300 Digital SLR, three of its Zuiko Digital Specific Lenses, and the FL-36 Flash.

Olympus Booth
Booth shot Booth shot
Booth shot Booth shot
Booth shot Booth shot
Copyright 2005 by The Imaging Resource. All Rights Reserved.

Olympus Products
Camedia C55 / C5500 Zoom
Olympus Camedia C-55 Zoom
(also known as C-5500 Zoom)
5.1 Megapixels
5.0x Zoom
38 - 190mm (35mm equivalent)
C55 shot at 1:2 with [A]
C55 shot at 2:1 with [A] C55 shot at 2:2 with [A]
Camedia D-545 Zoom
Olympus Camedia D-545 Zoom
4.0 Megapixels
3.0x Zoom
38 - 114mm (35mm equivalent)
Specs
D-545 shot at 3:2 with [B]
D-545 shot at 4:1 with [B] D-545 shot at 4:2 with [B]
D-595
Olympus Camedia D-595 Zoom
5.0 Megapixels
3.0x Zoom
38 - 114mm (35mm equivalent)
Specs
D-595 shot at 5:2 with [C]
D-595 shot at 6:1 with [C] D-595 shot at 6:2 with [C]
i:robe IR-300
Olympus i:robe IR-300
5.0 Megapixels
3.0x Zoom
38 - 114mm (35mm equivalent)
Specs
IR-300 shot at 7:2 with [D]
IR-300 shot at 8:1 with [D] IR-300 shot at 8:2 with [D]
i:robe IR-500
Olympus IR-500
4.0 Megapixels
2.8x Zoom
40 - 112mm (35mm equivalent)
IR-500 shot at 9:2 with [E]
IR-500 shot at 10:1 with [E] IR-500 shot at 10:2 with [E]
IR-500 shot at 11:1 with [E] IR-500 shot at 11:2 with [E]
P-S100 Digital Photo Printer

P-S100 Digital Photo Printer
Dye-sublimation type
4" x 6" prints in 88 seconds

PS-100 shot at 12:2 with [F]
S-HD-100 Hard Disk Drive

40GB image backup device
FAT32, single partition
Also functions as external PC drive
Weighs ten ounces

SHD-100 shot at 13:2 with [G]
SHD-100 shot at 14:1 with [G]  
Stylus.Verve.S
Olympus Stylus Verve S
5.0 Megapixels
2.0x Zoom
35 - 70mm (35mm equivalent)
Specs
Stylus.Verve.S shot at 14:2 with [H]
Stylus.Verve.S shot at 15:1 with [H] Stylus.Verve.S shot at 15:2 with [H]
Camedia D-630 Zoom
Olympus Camedia D-630 Zoom
5.0 Megapixels
3.0x Zoom
35 - 105mm (35mm equivalent)
Specs
D-630Z shot at 16:2 with [I]
D-630Z shot at 17:1 with [I] D-630Z shot at 17:2 with [I]
Copyright 2005 by The Imaging Resource. All Rights Reserved.

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