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Olympus: New 7mpix Stylus digicam
By Michael R. Tomkins, The Imaging Resource
(Thursday, January 26, 2006 - 00:23 EST)

Among its announcements in the runup to this year's Photo Marketing Association (PMA) tradeshow, Olympus America has unveiled three new Stylus digital cameras.

The Olympus Stylus 710, priced at $349.99, marks the lowest price point among the three - but still offers the all-weather sealing for which Olympus' Stylus models have become known. As might be expected from the model name, the Stylus 710 offers a resolution of 7.1 megapixels, and this is coupled to a 3x optical zoom lens. Other specifications include USB and video connectivity, xD-Picture card and 19.1MB built-in storage, power from a Lithium Ion battery, and ISO sensitivity up to 1600.

The Olympus Stylus 710 will ship next month.

Olympus Stylus 710
General
Camera Type Compact
Manufacturer Olympus
Model Number 710
Dimensions 3.7 x 2.2 x 0.8"
94.8 x 55.9 x 20.4mm
Weight 103.0 g
3.6 oz
Planned Price $349.99
Planned Availability Feb 2006
Image Capture
Sensor Type 1/2.3" 0.43 CCD
7.40 megapixels (total)
7.10 megapixels (effective)
Aspect Ratio 4:3
Image Dimensions 3072 x 2304 (7.1 megapixels)
2560 x 1920 (4.9 megapixels)
2304 x 1728 (4.0 megapixels)
2048 x 1536 (3.1 megapixels)
1600 x 1200 (1.9 megapixels)
1280 x 960 (1.2 megapixels)
1024 x 768 (0.8 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
Viewfinder No
LCD 2.5", 115,000 pixels
Playback Zoom 10.0x max
Lens
Lens Type Olympus Lens
3x optical zoom
Image Stabilization No
Focal Length 6.5 - 19.5mm (actual)
37 - 111mm (35mm equivalent)
Aperture Range f/3.4 (wide) - f/5.7 (tele)
Focusing System CCD Contrast Detection
Focusing Range Normal: 24" - infinity (60 cm - infinity)
Macro: 3.3" - infinity (8.0 cm - infinity)
Exposure
ISO Sensitivity Auto, 64, 100, 200, 400, 800, 1600
Shutter Speed 4 - 1/1000 second
Metering Modes Digital ESP multi-pattern, spot metering
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, daylight, overcast, tungsten, fluorescent1, fluorescent2, fluorescent3
Internal Flash Modes: Auto, red-eye reduction, fill, off
Range: Wide: 13.1ft ( 4.0m), Tele: 7.9ft ( 2.4m)
Creative
Scene Modes Portrait, Landscape, Landscape + Portrait, Night Scene, Night + Portrait, Sport, Indoor, Candle, Self Portrait, Available Light Portrait, Sunset, Fireworks, Museum, Cuisine, Behind Glass, Documents, Auction, Shoot & Select 1 + 2, Beach, Snow, Under Water Wide 1 + 2, Under Water Macro
Digital Zoom 5x
Self Timer Yes, 12 seconds
Time Lapse No
Movie Format QuickTime MotionJPEG without audio
640x480 and 160x120
Max. frame-rate: 15 frames per second
Storage
Recording Medium xD Picture Card, Built-in
Connectivity
Video Yes
Computer USB 2.0 Full (LOW) Speed
Other DC In
Power
Battery Type Lithium Ion rechargeable
Battery Form Factor Proprietary Li-40B / Li-42B
Product Bundle
Flash Memory 19.1MB built-in memory
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Remote Control No
More Photos
 

Original Source Press Release:

OLYMPUS ANNOUNCES NEW STYLUS 710: SLEEK DESIGN, SUPERIOR PERFORMANCE AND ALL-WEATHER DURABILITY

7.1-Megapixel CCD, All-Weather Design with Bright Capture Technology for Low-Light Photography, and Built-In Help Guide for Ease of Use

Melville, New York, January 26, 2006 – Building on the Stylus legacy of all-weather durability and stylish design, Olympus Imaging America Inc. introduces the new Stylus 710 that delivers premium features, advanced performance and enhanced usability in a sleek, compact point-and-shoot body that’s less than one inch thick.

The camera’s large 2.5-inch LCD and Bright Capture Technology dramatically improves composition, capture and review of images in low-light situations. Olympus’ exclusive TruePic TURBO™ Image Processor, coupled with a 7.1-megapixel image sensor, produces crisp, high quality photos. The inclusion of 28 shooting modes offers versatility across a variety of shooting situations. And a built-in Help Guide provides on-the-fly instruction – a handy alternative to toting around a user manual.

“Stylus cameras are renowned throughout the world for their all-weather durability and stylish, classic design,” said Tomoko Matsunaga, product manager, Olympus Imaging America Inc. “The Stylus 710 builds upon this reputation with the addition of a 7.1-megapixel image sensor, premium features such as Bright Capture Technology, enhanced usability and a sleek new body design.”

Stylish, Ergonomic Design
The Stylus 710 is defined by high-performance, durability and style. In addition to the all-weather construction that made the Stylus famous, the Stylus 710 features the metal body and clean lines and smooth, rounded edges that make it comfortable to hold and easy to handle. At a compact size that’s less than one inch thick – 3.7" (W) x 2.2" (H) x 0.8" (D) – the camera fits snugly into a pocket and won’t crowd a purse or briefcase.

All-Weather Durability
Typically water and photography are a bad combination, limiting your outdoor photography options when rain, snow or sea is involved. But the compact, all-weather Stylus 710 can go virtually anywhere you can. The body construction is durable and lightweight with rubber gaskets throughout the interior to ensure that rain, sleet, or snow won’t get in the way of great photos.

Bright Capture Technology for Low-Light Photography
There are times when you want to photograph subjects in low light without having to use a flash – such as when trying to capture the softness and warmth of a candlelit dinner, or natural skin tones in subdued lighting. Olympus’ revolutionary Bright Capture Technology makes it possible to clearly compose subjects on the LCD. With rapid auto-focus and specific scene modes with high sensitivity (up to ISO 2500), you can capture bright images even in ambient light.

Digital Image Stabilization Mode
The Stylus 710 features Digital Image Stabilization Mode for capturing crisp, clear pictures - free from the blur sometimes caused by camera shake or moving subjects - with high ISO sensitivity and fast shutter speed.

2.5-Inch Premium Size LCD
With the large 2.5-inch LCD, the Stylus 710 is a veritable walking photo album. The large LCD makes it easier to see images clearly when composing shots, and when gathering friends around to review them in vivid detail without having to download to a computer.

7.1-Megapixel Image Sensor for Large-Format Prints
The 7.1-megapixel CCD image sensor inside the Stylus 710 delivers high-quality images that are consistently sharp and vivid even in large-format prints – up to poster sizes as large as 16 x 20 inches.

High Quality Olympus Lens Elements
Olympus photos are known worldwide for sharp, vibrant image quality. This is achieved through a number of key technologies, such as Olympus’ super high-refractive-index lens elements, designed specifically for digital cameras. The lens provides the equivalent of 37 to 111 mm focal length in 35mm photography, with 15x combined total zoom (3x optical and 5x digital) to bring the action closer, and a Super Macro Mode that captures details from as close as 3.2 inches.

TruePic TURBO™ Image Processor for High-Speed Response
Olympus’ exclusive TruePic TURBO™ Image Processor enhances image quality and delivers faster overall processing speeds for rapid startup, shutter release and playback. TruePic TURBOTM enables the Stylus 710 to capture information from all 7.1 million pixels with pixel “micro-smoothing” that delivers clearer and more color-accurate photos, even at lower resolutions. The fast startup of less than one second and nearly instant shutter release time ensures a high-speed response so you are always ready to take great pictures.

28 Selectable Shooting Modes
With 24 pre-programmed scene modes, such as Indoor, Candle or Auction, the Stylus 710 makes it easy to capture great images in a variety of lighting situations. And with its QuickTime® Movie Mode, the Stylus 710 can record movies with audio of any length, limited only by the size of the internal memory or xD-Picture Card™ in the camera.

Help Guide for Added Ease-of-Use
With the Help Guide function, the Stylus 710 makes every last one of its features accessible, even to novice users. By simply holding down the Guide button on the back of the camera, users can access brief descriptions of each of the camera’s functions and scene modes. An improved auto-set Shooting Guide provides users with an explanation of which features to use in a given situation, and then sets the camera automatically for the selected feature on the Guide.

PictBridge Enabled – No Computer Necessary!
Printing and sharing images has never been easier. The power of PictBridge technology enables photos to be printed directly from the Stylus 710 to any PictBridge-enabled printer without using a computer. And the one-touch Print button makes printing a single-step process.

In-camera Editing
With in-camera editing features such as Red-Eye Fix, image composition with the option to add a built-in frame or text, and color brightness or saturation adjustments, users can edit photos on the fly – no longer do you have to worry about using computers and editing software for simple image touch-ups.

Underwater Photography
The new PT-032 underwater housing is created specially for the Stylus 710 – so you can take your camera with you on your underwater excursions. The large 2.5-inch LCD, compact body size and three underwater scene modes make it the perfect camera to take along diving. And with Bright Capture Technology you’ll be able to easily preview images on the LCD even in the darkness under water.

Easy USB Auto-Connect
Connecting the Stylus 710 to a computer is easy with the USB Auto-Connect feature, which connects directly via USB 2.0 cable and requires no software.

OLYMPUS Master™ Software
OLYMPUS Master™ software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are searchable by date or keyword in the Calendar View. And with one-click editing tools, such as red-eye reduction, images can be touched up before printing or e-mailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away.

Availability
The Stylus 710 will be available in February 2006. It includes: a wrist strap, camera WIN/Mac USB cable, audio/video cable, Li-42B Li-Ion rechargeable battery and charger, quick start guide, basic instruction manual, warranty card, CD-ROM with OLYMPUS Master software, and camera advanced manual.

U.S. Pricing
Stylus 710 Estimated Street Price: $349.99 (U.S.)

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

  • Digital and film cameras
  • Professional SLR Imaging Systems
  • Digital and Microcassette recorders
  • Digital Music Players
  • Personal Photo Printers
  • Digital Print Kiosks
  • Digital Video Projectors
  • Digital Media
  • Binoculars

Olympus Imaging America Inc. is responsible for sales in United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

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