PMA Spring 2006 Show
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Lexar's logo. Click here to visit the Lexar website! PRESS RELEASE: Lexar LockTight Available In New Formats and Additional Languages


ORLANDO, Fl., February 27, 2006 - Lexar Media, Inc. (Nasdaq: LEXR), a world leader in advanced digital media technologies, today announced that its unique LockTight system is being localized and will be available to a greater number of security-conscious photographers worldwide. The LockTight System, on display this week at the Photo Marketing Association International Show (PMA), is a valuable tool for photographers in fields such as forensic photography, scientific research, military, law enforcement and mass media. The LockTight System will also be available in the popular Secure Digital (SD) format, and due to worldwide interest, is being localized in French, German, Japanese and Spanish.

"Our goal is to continue to make it easy to incorporate card-level security into the professional workflow of photographers using the industry leading formats, secure digital and compact flash, anywhere in the world," said John Omvik, director of professional product marketing, Lexar. "Like many law enforcement agencies working with the LockTight system, photographers in other vertical markets can incorporate it into their working process to experience the valuable peace of mind in knowing that their stored images and information are safe."

"Using LockTight, police departments can easily and effectively protect the integrity of a crime scene," said David Spraggs, product review editor for Police Magazine, who recently conducted a comprehensive review on Lexar LockTight that was published in the January 2006 edition of the magazine. "The locking and unlocking feature is easily understood - and furthermore can be easily implemented - by law enforcement professionals who need to preserve a chain of evidence. Working in conjunction with a LockTight-compatible digital camera, Lexar LockTight helps law enforcement professionals accomplish their tasks by improving the working process," he added.

When used in conjunction with a camera that supports the system, LockTight flash memory cards employ a unique functionality to protect data, and as a result, LockTight cards are always "locked." A computer or camera cannot read or write data to/from a LockTight card until a critical authorized authentication process takes place between the LockTight card and the host computer or host camera. This authentication process employs 160-bit HMAC SHA-1 hash algorithm.

Beyond security, Lexar LockTight CompactFlash and Secure Digital flash memory cards deliver professional-level performance that includes a minimum sustained write speed capability of 80X and 120X, respectively, enough to take advantage of a digital SLR's burst mode shooting feature. (Lexar defines "X" within its speed-rating system as equivalent to a minimum write speed capability of 150 kilobytes per second). Lexar LockTight allows photographers to maximize all of the popular high-performance features incorporated into their digital SLR camera, but adds security functionality to the photographer's working process.

Lexar Professional LockTight CompactFlash cards are currently available in capacities of 512MB and 2GB.

Lexar will display the LockTight System along with its full line of professional photography products at PMA in booth #4140.


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Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate