PMA Spring 2006 Show
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Sony's logo. Click here to visit the Sony website! PRESS RELEASE: Sony Brings New Photo Sharing Application To The Wireless Industry


Now Wireless Carriers Can Offer ImageStation Members Photo Access Through Web-Enabled Mobile Camera Phones

ORLANDO, Fla. (PMA 2006, Booth #4150), Feb. 25, 2006 - Sony shed light today on its new "Share Everywhere" program, which will give ImageStation members photo sharing capabilities through web-enabled camera phones, televisions, computers, and portable entertainment systems.

One element of the program is Sony's new Java 2 Platform, Micro Edition 2.0 (J2ME) application developed for distribution through wireless carriers. With this application, ImageStation members can use their web-enabled camera phones to access, view, upload and share photos and video clips through an easy-to-use interface. The application will also be compatible with handsets that are not compatible with J2ME.

"People want to enjoy the convenience of sharing photos from all of their devices -- their phone, TV, Playstation Portable, or computer - and be able to access them anywhere, anytime whether they are at home, at work, or on-the-go," said Bob Nell, vice president of ImageStation at Sony Electronics. "This is one of our new applications to make Sony ImageStation an integral part of people's lives."

According to Nell, "With this latest application, wireless service providers, handset manufacturers, and mobile service aggregators can attract new customers who are looking to enhance their mobile lifestyle."

The application is currently scheduled to be available for wireless providers beginning in April.

Link to Your Photos from Your Television
Another element of the "Share Everywhere" program is compatibility with Microsoft® Windows® XP Media Center Edition 2005. Customers using this software on a PC can access their photos for viewing on a compatible television. This application is bundled with the Sony VAIO® VA series TV PCs. A link to upgrade previous versions of Microsoft® Windows® XP Media Center Edition is available at www.ImageStation.com/mediacenter.

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Editor's Notes: ImageStation (www.ImageStation.com) is Sony Electronics' online photo service that allows people to upload, store and share their digital images and video clips online. Members of the service can also order high-quality photo prints in a variety of sizes and distinctive photo gifts, including: photo albums; calendars; mugs; puzzles; tote bags; and cookies. Press releases and digital images are available for the news media at Sony Electronics' news and information web site at: www.sony.com/news.


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