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PRESS RELEASE: Leica Camera AG Endorses Four Thirds System Standard
Leading German Manufacturer to Support Open Standard For Digital SLR Cameras
Melville, New York, February 26, 2006 - Olympus Imaging Corp. (President: Masaharu Okubo) is pleased to announce the participation of Leica Camera AG of Germany in the Four Thirds System standard for digital SLR cameras. Olympus has encouraged other manufacturers to participate in this open standard since it was first established, and will continue to promote its widespread acceptance in the future.
The Four Thirds System standard was established to facilitate the development of digital SLR camera systems that are designed and developed from the ground up to maximize the performance potential of digital imaging technology. The standard uses a 4/3" image sensor that makes it possible to realize the high image quality and high mobility that are demanded of SLR camera systems, and defines an open standard for lenses and lens mounts to assure compatibility between bodies and lenses produced by various manufacturers participating in the standard.
In October 2003, Olympus introduced the E-1 digital SLR camera and various ZUIKO DIGITAL lenses and accessories in the Olympus E-System. It has since added E-300, E-500 and E-330 camera bodies to the system, and has expanded the ZUIKO DIGITAL lens lineup to include 15 lenses specifically designed and developed for digital photography. Sigma Corporation began introducing Four Thirds System lenses in October 2004, and currently offers three lenses, with more scheduled for release in the future. In addition, Panasonic is developing a camera body and lenses based on the Four Thirds System standard, and is planning to introduce these products this year.
The participation of Leica Camera AG will accelerate the proliferation of Four Thirds System products and allow a wider range of customers to enjoy the unique Four Thirds System advantage of using camera bodies and lenses produced by different manufacturers. In addition, Leica Camera AG's outstanding brand value, unique tradition, and cutting-edge optical expertise are expected to add powerful momentum to widespread acceptance of the Four Thirds System in the future.
As one of the original proponents of the Four Thirds System standard, Olympus will continue to promote its widespread acceptance and to encourage other manufacturers to participate in this important new open standard for the digital age.
ABOUT OLYMPUS IMAGING AMERICA INC. Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples lives every day. These include:
Digital and film cameras
Professional SLR Imaging Systems
Digital and Microcassette recorders
Digital Music Players
Personal Photo Printers
Digital Print Kiosks
Digital Video Projectors
Olympus Imaging America Inc. is responsible for sales in United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.