PMA Spring 2006 Show
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Leica's logo. Click here to visit the Leica website! PRESS RELEASE: Leica Camera AG Endorses Four Thirds System Standard


Leading German Manufacturer to Support Open Standard For Digital SLR Cameras

Melville, New York, February 26, 2006 - Olympus Imaging Corp. (President: Masaharu Okubo) is pleased to announce the participation of Leica Camera AG of Germany in the Four Thirds System standard for digital SLR cameras. Olympus has encouraged other manufacturers to participate in this open standard since it was first established, and will continue to promote its widespread acceptance in the future.

The Four Thirds System standard was established to facilitate the development of digital SLR camera systems that are designed and developed from the ground up to maximize the performance potential of digital imaging technology. The standard uses a 4/3" image sensor that makes it possible to realize the high image quality and high mobility that are demanded of SLR camera systems, and defines an open standard for lenses and lens mounts to assure compatibility between bodies and lenses produced by various manufacturers participating in the standard.

In October 2003, Olympus introduced the E-1 digital SLR camera and various ZUIKO DIGITAL lenses and accessories in the Olympus E-System. It has since added E-300, E-500 and E-330 camera bodies to the system, and has expanded the ZUIKO DIGITAL lens lineup to include 15 lenses specifically designed and developed for digital photography. Sigma Corporation began introducing Four Thirds System lenses in October 2004, and currently offers three lenses, with more scheduled for release in the future. In addition, Panasonic is developing a camera body and lenses based on the Four Thirds System standard, and is planning to introduce these products this year.

The participation of Leica Camera AG will accelerate the proliferation of Four Thirds System products and allow a wider range of customers to enjoy the unique Four Thirds System advantage of using camera bodies and lenses produced by different manufacturers. In addition, Leica Camera AG's outstanding brand value, unique tradition, and cutting-edge optical expertise are expected to add powerful momentum to widespread acceptance of the Four Thirds System in the future.

As one of the original proponents of the Four Thirds System standard, Olympus will continue to promote its widespread acceptance and to encourage other manufacturers to participate in this important new open standard for the digital age.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples lives every day. These include:

  • Digital and film cameras
  • Professional SLR Imaging Systems
  • Digital and Microcassette recorders
  • Digital Music Players
  • Personal Photo Printers
  • Digital Print Kiosks
  • Digital Video Projectors
  • Digital Media
  • Binoculars
Olympus Imaging America Inc. is responsible for sales in United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

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Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate