PMA Spring 2007 Show
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Pentax's logo. Click here to visit the Pentax website! PRESS RELEASE: Pentax To Exhibit Upcoming Digital SLR Camera Products at PMA 2007 in the US and Photo Imaging Expo 2007 in Japan


PENTAX Corporation is pleased to announce the exhibition of its soon-to-be-released digital SLR camera products, all currently under development, at two major trade shows in the U.S.A. and Japan. PMA 2007 is America's largest annual photographic merchandise trade show, to be held from March 8 to 11, 2007, in Las Vegas, Nevada; the Photo Imaging Expo 2007 is one of Asia's largest annual photo and imaging merchandise trade fairs, and will be held from March 22 to 25 at Tokyo Big Sight in Tokyo.

[ Overview of Upcoming Products ]

  1. [ Product type ] Three interchangeable lenses for exclusive use with PENTAX digital SLR cameras
    These lenses are being developed as top-of-the-line Star-series lenses, which provide superior performance and technological excellence, including the advanced SDM system that ensures smooth, quiet autofocusing operation using the supersonic motor installed in the lens body.

    Model name ( tentative ) : smc PENTAX-DA 200mm F2.8 ED [IF] SDM
    Product information :
    • A uni-focal super-telephoto lens, with an angle of view equivalent to a 306mm lens in the 35mm format
    • Market launch tentatively scheduled for September 2007

    Model name ( tentative ) : smc PENTAX-DA 300mm F4 ED [IF] SDM
    Product information :
    • A uni-focal super-telephoto lens, with an angle of view equivalent to a 460mm lens in the 35mm format
    • Market launch tentatively scheduled for September 2007

    Model name ( tentative ) : smc PENTAX-DA 60-250mm F4 ED [IF] SDM
    Product information :
    • A super-telephoto zoom lens, with an angle-of-view coverage equivalent to a 92mm-to-383mm zoom lens in the 35mm format
    • Market launch tentatively scheduled for December 2007

  2. [ Product type ] Compact, lightweight interchangeable macro lens for exclusive use with PENTAX digital SLR cameras

    Model name ( tentative ) : smc PENTAX-DA 35mm F2.8 Macro Limited
    Product information :
    • The first macro lens of the high-quality Limited series, offering outstanding image description performance
    • An angle of view equivalent to a 53.5mm lens in the 35mm format; ideal for use in normal applications as a standard lens
    • Market launch schedule to be announced at a later date

  3. [ Product type ] Lens-interchangeable medium-format digital SLR camera

    Model name ( tentative ) : PENTAX 645 Digital
    Product information :
    • Kodak-developed extra-large CCD image sensor with 31.6 total megapixels ( tentative )
    • Compatibility with existing smc PENTAX 645 interchangeable lenses
    • A pair of storage-media slots for the loading of an SD memory card and a CompactFlash card
    • Market launch schedule to be announced at a later date

  4. [ Product type ] Interchangeable standard lens for exclusive use with PENTAX medium-format digital SLR camera

    Model name ( tentative ) : smc PENTAX-D FA645 55mm F2.8
    Product information :
    • A standard lens designed for exclusive use with the PENTAX 645 Digital ( tentative name )
    • Advanced optical design with all properties of lens element groups, including curvature and lens coating, optimized for digital photography
    • Can be used with existing PENTAX 645-series medium-format SLR film cameras
    • Market launch schedule to be announced at a later date ( Will be marketed simultaneously with the PENTAX 645 Digital camera body )

  5. [ Product type ] Dedicated auto flash

    Model name ( tentative ) : PENTAX AF200FG
    Product information :
    • Compact clip-on-type auto flash unit with a guide number of 20 ( at ISO 100/m )
    • Market launch schedule to be announced at a later date
Notes : Model names, designs, specifications and market launch schedules of these products are all tentative and subject to change without notices. Prices of these products will be announced at a later date.


(First posted on Monday, February 26, 2007 at 22:42 EST)

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Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate