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PMA 2007
AN EVENING OUT
DigitalFocus Rings in New Year
By MIKE PASINI
Editor
The Imaging Resource Digital Photography Newsletter
LAS VEGAS, Nev. -- Yes, there was the free Wynn Hotel shuttle from the Las Vegas Convention Center to Treasure Island Hotel where we would be attending Pepcom's DigitalFocus preview event with a Chinese New Year theme. And a long line for cabs. But doing the math, Senior Editor Shawn Barnett calculated a limo would be cheaper than two cabs.
So off we went in a limo, the video gear in the trunk as collateral and Michael Tomkins working the interior lighting like it was just another wireless flash setup. It occurred to us it was a little absurd to be taking a limo to an event where we were all quietly lusting for handout Energizer batteries. But that's what makes our coverage special. We see all the angles.
Limo. Luke, Michael and Shawn enroute.
They may have been handouts, but the Energizer batteries weren't quite free. We had to listen to a rigmarole about the advantages of lithium AAs. Disposable, one-use lithiums, that is.
If you've been paying attention, we always recommend you get a set or two of NiMH rechargeables and a nice charger (like the Maha bundles). They last forever and save you a fortune in single-use batteries.
Overview. Raise high the chandeliers and drop the lanterns.
But you do have to keep them charged. We keep a set in a charger and pop the freshly toppd-off cells into our camera before we venture out on a shoot. It's an old habit by now.
But not everyone is so well disciplined, Energizer evangelist Elizabeth Sedlock explained. Some people only use their digicams once or month or two. For them, buying a set of four AA lithiums for $10 is smart because lithiums don't need to have their charge maintained when you don't use them. And they also handle temperature extremes better than alkalines (which you should never use anyway) because there's no water in them.
The Band. Music but no MP3s.
The real comparison is with NiMH rechargeables, not alkalines, we kept insisting.
Then she said something interesting. Recent advances in NiMH rechargeables (which Energizer does sell in 2500 mAh capacities) now make it possible for a fully charged set to hold nearly 80 percent of its charge up to five years. Which kind of kills the lithium argument, but sounds great to us.
Energizer sells a compact charger that can charge four cells in a pod that doubles as a carrying case. The $39.99 Dock & Go looked review worthy to us, so we asked her to send one.
We got our samples, though, and moved on to the PanDigital (http://www.pandigital.net) table. The company recently sent us one of their 8-inch digital photo frames and we were in the midst of reviewing it when it was time to leave for the airport to attend the show.
Pandigital. The current line-up (so to speak).
PanDigital distinguishes itself from its many competitors by being the first to use an MP3 player chipset rather than a DVD player chipset in its frames. This makes image transfers to its large internal flash memory fast, for one, but generally improves performance and connectivity.
PanDigital President Dean Finnegan told us the company sold 520,000 frames in the last quarter of 2006, 70 percent of the buyers female and they bought 1.8 frames, coming back for a second frame after the delight of experiencing the first. They're in 6,000 retail outlets including Macy's, Mervyn's, Office Depot and more.
The small remote (whose battery lasts forever, Finnegan promised us) is shaped like a CompactFlash card so it can be stored in the CompactFlash slot, a neat idea.
We asked why the 8-inch frame we're reviewing was so bright compared to the LCD monitors connected to our computers (the nice LCD monitors, we should say). Finnegan explained that model (which can display millions of colors) doesn't use fluorescent lamps to illuminate the screen but backlit LEDs. And newer models will all use that technology.
In fact, the company is looking forward to updating the chipset in June with some exciting new options, which (as options) also keeps the base price low. One is Wireless B/G connectivity. Another is a lithium-ion battery (so you can hang the thing of the wall and forego the power brick except to recharge it). The chipset also supports a timer for turning the frame on and off at regular intervals. And supports more document formats so you can store recipes in the internal memory, bring it into the kitchen and cook with it. And it will allow the housing to be thinner.
We wondered how people use the things. Do they leave them on or only turn them on when they want to look at them? Do they use them like a real framed photo or more like a television.
Finnegan said you can really just leave them on. They use very little power, the LED backlight version consuming 25 percent less than conventional LCDs.
The company uses only A grade panels, he said, from the same source as Sony's LCD TVs. They have almost no returns.
Which surprised us because when we were researching the review, we Googled PanDigital and found some nasty comments on amazon.com. Finnegan knew all about that. He even knows who one of the posters is. But there's nothing he can do about, he said. Amazon told him to write his own reviews for it.
But we have a better idea. Stay tuned for our review.
Also at DigitalFocus showing photo frames was Westinghouse (http://www.westinghousedigital.com), whose housings looked an awful lot like PanDigital's. But that was the end of the similarities.
The Westinghouse frames don't come with a remote. In fact, you can't control them at all. They run by themselves in either full frame mode or in what he company calls MosaicView, which can display four images simultaneous, swapping one out at a time. You can also simply display the same four images.
Sure, there were a number of camera companies with tables, including Canon, Olympus, Nikon, Panasonic and more, but we'll defer high-end camera coverage to our video crew while we keep looking for those price-barrier breaking bargains.
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