2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Kodak's logo. Click here to visit the Kodak website! PRESS RELEASE: Kodak Wins Three Prestigious 2008 CES Innovations Awards


Honors Awarded to KODAK All-in-One Inkjet Printer and Two Digital Cameras

ROCHESTER, NY, Dec. 19 -- Eastman Kodak Company's (NYSE:EK) innovation was highlighted at the recent International Consumer Electronics Show Press Preview, where the company's products and services won three prestigious Innovations 2008 Design and Engineering Awards. The KODAK EASYSHARE 5300 All-in-One Printer was awarded an Innovation honor in the Computer Peripherals category, while the KODAK EASYSHARE V1253 garnered Innovations honors in the Digital Imaging category and the KODAK EASYSHARE ZD710 received accolades for its energy efficient design in the Eco-Design and Sustainable Technology category.

The Innovations 2008 Design and Engineering Awards, sponsored by the Consumer Electronics Association and endorsed by the Industrial Designers Society of America, honors superior design and engineering among the year's most technologically advanced products. Chosen for the honor by a panel of independent industry designers, engineers and journalists, the KODAK Products will be on display at the 2008 International CES in Las Vegas from January 7-10, 2008 in the Kodak booth, Las Vegas Convention Center (Booth #31400/South Hall/3).

About the Kodak Award Winners
The KODAK EASYSHARE 5300 AiO Printer ($199.99 US MSRP) uses Kodak's premium, pigment-based ink, priced at $9.99 for a cartridge of black ink and $14.99 for a five-ink color cartridge (US MSRP), and can save consumers up to 50 percent on everything they print compared to similar consumer inkjet printers*. The KODAK EASYSHARE 5300 All-in-One Printer offers a 3-inch color LCD display that enables photo viewing and cropping directly from the printer. Memory card slots provide an additional quick and simple way to print digital pictures without a PC. Featuring print, scan and copy capabilities, the 5300 delivers high-quality documents and photos for users who enjoy printing without limitations. The 5300 can print and copy up to 32 pages per minute in black and 30 pages per minute in color, and print photos from PICTBRIDGE enabled cameras without involving a PC.

The KODAK EASYSHARE V1253 Zoom Digital Camera ($279.95 US MSRP) allows consumers to capture HD still images (16:9 aspect ratio) and video (720p at 30fps), while offering a sleek design and simple-to-use controls. Equipped with 12MP resolution, a 3X

SCHNEIDER-KREUZNACH optical zoom lens and KODAK PERFECT TOUCH Technology, the camera provides exceptional image quality for every shot. The V1253 boasts Face Detection Technology, which automatically adjusts the camera's settings for outstanding portrait shots, and Digital Image Stabilization to reduce blur caused by camera shake or subject movement. Images can be instantly viewed in 16:9 aspect ratio on the large 3.1-inch LCD screen of V1253. The 7-megapixel KODAK EASYSHARE ZD710 Zoom Digital Camera ($199.95 US MSRP) is a versatile, fully-automatic camera with 10x optical zoom and high ISO. The ZD710 is equipped with features that help consumers take consistently better shots, like Digital Image Stabilization and KODAK PERFECT TOUCH Technology.

About Eastman Kodak Company
Kodak is the world's foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE:EK) is available at www.kodak.com.

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Editor's Note: Kodak corporate news releases are now offered via RSS feeds. Many RSS aggregators or readers, including my.Yahoo.com, NewsGator, and Google Reader, can be used to view these feeds. To subscribe, visit www.kodak.com/go/RSS and look for the RSS symbol. In addition, Kodak podcasts are viewable at www.kodak.com/go/podcasts. Podcasts may be downloaded for viewing on iTunes, Quicktime, or other PC-based media players. Users may also subscribe to Kodak podcasts via the iTunes store by typing "Kodak Close Up" in the search field at the top of the iTunes Store window.

*Savings based on home printing of documents and photos, using average ink costs of comparable consumer inkjet printers. Actual results may vary. For more information visit www.kodak.com/go/inkdata for details.
(Kodak, EasyShare, and Perfect Touch are trademarks of Eastman Kodak Company. Schneider-Kreuznach is a trademark of Jos. Schneider Optische Werke GmbH used under license by Kodak.)


(First posted on Wednesday, December 19, 2007 at 13:28 EST)

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