2008 Photo Marketing Association Tradeshow
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Samsung's S860 digital camera. Courtesy of Samsung, with modifications by Michael R. Tomkins. Coming to America: Two new Samsung S-series digicams
By Michael R. Tomkins, The Imaging Resource
(Sunday, January 6, 2008 - 17:00 EST)

Rounding out an impressively lengthy list of ten digital cameras announced for North American shores today, Samsung has officially launched two models stateside that were first unveiled elsewhere in the world in early December 2007.

The Samsung S760 and S860 are closely related cameras, both aimed at entry-level users. The S760 will cost $169 when it ships this month, and has a sensor resolution of seven megapixels and a Samsung-branded 3x optical zoom lens. Images are stored on SD / MMC cards or in 11MB of built-in memory, while framing and reviewing is done courtesy of a 2.4" LCD display with 230,000 pixels. Power comes from two AA batteries, and there's also both USB computer and NTSC / PAL video connectivity. The Samsung S860 bumps sensor resolution slightly to eight megapixels, but is otherwise similar to its sibling, and will also ship this month. The premium for an extra megapixel is $10, with the S860 priced at $179 MSRP.

Samsung S860
Samsung's S860 digital camera. Courtesy of Samsung, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Compact
Manufacturer Samsung
Model Number S860
Dimensions 3.7 x 2.4 x 1.0"
93.0 x 62.0 x 26.5mm
Weight 123.0 g
4.3 oz
Planned Price $179.00
Planned Availability 2008
Image Capture
Sensor Type 1/2.5" CCD
8.30 megapixels (total)
8.10 megapixels (effective)
Aspect Ratio 4:3
Image Dimensions 3264 x 2448 (8.0 megapixels)
3264 x 2176 (7.1 megapixels)
3264 x 1836 (6.0 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1024 x 768 (0.8 megapixels)
Image Quality 3 levels
Image Preview / Review
Viewfinder No
LCD 2.4", 230,000 pixels
Playback Zoom 12.8x max
Lens
Lens Type Samsung lens
3x optical zoom
Image Stabilization No
Focal Length 6.3 - 18.9mm (actual)
38 - 114mm (35mm equivalent)
Aperture Range f/2.8 (W) - f/5.2 (T) - f/??
Focusing System Contrast Detect (Multi AF, Center AF, Face Detection)
Focusing Range Normal: 33" - infinity (80 cm - infinity)
Macro: 4.1" - 33" (10 cm - 80 cm)
Exposure
ISO Sensitivity Auto, 80, 100, 200, 400, 800, 1000
Shutter Speed 8 - 1/2000 second
Exposure Modes Program, Manual
Metering Modes M ulti, Spot, Face Detection
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Fluorescent_H, Fluorescent_L, Tungsten, Custom, Manual
Internal Flash Modes: Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash off
Range: Wide : 0.3m - 4.0m, Tele : 0.5m - 2.1m (ISO AUTO)
Creative
Scene Modes Portrait, Children, Landscape, Close-up, Text, Sunset, Dawn, Backlight, Fireworks, Beach & Snow, Night
Digital Zoom 1.0x - 3.0x
Self Timer Yes, 2/10/2+10 seconds
Time Lapse Yes
Movie Format AVI (MJPEG) with audio
Storage
Recording Medium SD/MMC, Built-in
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 Full (LOW) Speed
Power
Battery Type Alkaline disposable, NiMH rechargeable
Battery Form Factor 2 x AA
Product Bundle
Software Samsung Master, Drivers
Battery / Charger 2 x AA Alkaline disposable battery
Flash Memory 11.0MB Internal
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes
More Photos
Samsung's S860 digital camera. Courtesy of Samsung, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Samsung S760
Samsung's S760 digital camera. Courtesy of Samsung, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Compact
Manufacturer Samsung
Model Number S760
Dimensions 3.7 x 2.4 x 1.0"
93.0 x 62.0 x 26.5mm
Weight 123.0 g
4.3 oz
Planned Price $169.00
Planned Availability 2008
Image Capture
Sensor Type 1/2.5" CCD
7.20 megapixels (total)
7.10 megapixels (effective)
Aspect Ratio 4:3
Image Dimensions 3072 x 2304 (7.1 megapixels)
3072 x 2048 (6.3 megapixels)
3072 x 1728 (5.3 megapixels)
2592 x 1944 (5.0 megapixels)
2048 x 1536 (3.1 megapixels)
1024 x 768 (0.8 megapixels)
Image Quality 3 levels
Image Preview / Review
Viewfinder No
LCD 2.4", 230,000 pixels
Playback Zoom 12.8x max
Lens
Lens Type Samsung lens
3x optical zoom
Image Stabilization No
Focal Length 6.3 - 18.9mm (actual)
38 - 114mm (35mm equivalent)
Aperture Range f/2.8 (W) - f/5.2 (T) - f/??
Focusing System Contrast Detect (Multi AF, Center AF, Face Detection)
Focusing Range Normal: 33" - infinity (80 cm - infinity)
Macro: 4.1" - 33" (10 cm - 80 cm)
Exposure
ISO Sensitivity Auto, 80, 100, 200, 400, 800, 1000
Shutter Speed 8 - 1/2000 second
Exposure Modes Program, Manual
Metering Modes M ulti, Spot, Face Detection
Exposure Compensation +/- 2.0EV in 1/3EV increments
White Balance Image Sensor - Auto, Daylight, Cloudy, Fluorescent_H, Fluorescent_L, Tungsten, Custom, Manual
Internal Flash Modes: Auto, Auto & Red-eye reduction, Fill-in flash, Slow sync, Flash off
Range: Wide : 0.3m - 4.0m, Tele : 0.5m - 2.1m (ISO AUTO)
Creative
Scene Modes Portrait, Children, Landscape, Close-up, Text, Sunset, Dawn, Backlight, Fireworks, Beach & Snow, Night
Digital Zoom 1.0x - 3.0x
Self Timer Yes, 2/10/2+10 seconds
Time Lapse Yes
Movie Format AVI (MJPEG) with audio
Storage
Recording Medium SD/MMC, Built-in
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 Full (LOW) Speed
Power
Battery Type Alkaline disposable, NiMH rechargeable
Battery Form Factor 2 x AA
Product Bundle
Software Samsung Master, Drivers
Battery / Charger 2 x AA Alkaline disposable battery
Flash Memory 11.0MB Internal
Other
Digital Print Order Format (DPOF) compliant Yes
PictBridge Compliant Yes
Internal Microphone Yes
Internal Speaker Yes
Tripod Mount Yes
 

Original Source Press Release:

Samsung Announces New S-Series Models

S760 and S860 Extend Samsung’s Range of Entry-Level Digital Cameras

Las Vegas, NV (January 7, 2008) – Samsung announces two new entry-level digital cameras - the 7.2 mega-pixel S760 and the 8.1 mega-pixel S860. The two new models extend the range of Samsung’s S-Series, which sets a new standard when it comes to today’s user friendly point-and-shoot digital cameras.

Compact and stylish, the S760 and S860 feature a 3x optical zoom (35mm film equivalent: 38~105mm) Samsung SHD lens, and offer shooters Digital Image Stabilization (DIS) to help minimize the effect of camera shake and produce sharp, clear images, especially in low-light environments. Users can also take advantage of advanced features such as Face Detection and Self Portrait mode. Face Detection technology makes taking pictures of family and friends a snap, as it detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Self Portrait mode is a unique functionality that takes the guessing out of taking a self portrait. By utilizing Face Detection technology, the S760 and S860 automatically detects the user’s face, adjusts focus and exposure, and will only allow a photo to be taken if the subject is centered in the frame.

“Samsung brings a fresh perspective to the world of entry-level digital cameras with its S-Series,” said Stewart Henderson, Vice President of Marketing, Samsung Opto-Electronics America. “The S-Series offers the entry-level photographer much more than just family of bare-bones digital cameras, and that’s especially true with the new S760 and S860. Building on previous S-Series models, the S760 and 860 combine a number of advanced and fun features, all which are non-intimidating, easy to use and which encourage the end-user to experiment with all that the cameras have to offer.”

Users can also benefit from the cameras’ Function Description feature. Designed to reduce the intimidation factor of the cameras’ various modes, Function Description automatically provides a brief and easy to understand description of each setting when scrolling through the cameras’ menus, helping the end-user determine which setting is appropriate for their current shooting scenario. Additionally, with 11 scene modes to choose from, including Night, Portrait, Children, Landscape, Close-Up, Sunset, Dawn, Backlight, Fireworks, Beach & Snow, and Self Portrait, shooters can rest assured that they’ll be able to effortlessly adjust the cameras and capture the best image possible in any setting.

The S760 and S860 also boast a special effects "E" button, which gives users instant access to a host of creative controls, including options for resizing and rotating images, adjusting brightness, contrast and saturation levels, fixing red eye, and manipulating color such as saving captured images as B&W, Sepia, Red, Blue, Green, and Negative. Users can also shoot video with the S760 and S860. The cameras’ Movie mode lets users capture video in one of two resolutions, 320x240 or 640x480, at 30 frames per second in AVI (MJPEG) format. Just as in still-picture mode, the DIS image stabilization system can be engaged to compensate for camera shake and to reduce blur.

For maximum versatility, the S760 and S860 can be powered by two, readily available AA alkaline batteries, a considerable benefit for travelers and photographers on the go as they don’t have to worry about forgetting a battery charger at home.

S860: $179 MSRP – available January 2008
S760: $169 MSRP – available January 2008

Samsung Opto-Electronics America, Inc., Secaucus, N.J., is the U.S. subsidiary of Samsung Techwin Co., Ltd., Sungnam Kyungki-Do, Korea. Samsung Opto-Electronics markets a full line of auto focus cameras, zoom and digital cameras for the amateur as well as the professional under the Samsung brand name.

For full specifications and hi-res images visit the Samsung Camera website at:

www.samsungcamerausa.com

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