2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

VideoSpin's logo. Click here to visit the VideoSpin website! PRESS RELEASE: Pinnacle Systems Introduces Free Video Editing For All With Its New VideoSpin Software


One of the Fastest and Easiest Ways for First-time and Casual Users to Create Entertaining Videos and Post Them on the Web

LAS VEGAS --(Business Wire)-- Jan. 7, 2008 Pinnacle Systems, Inc., the consumer division of Avid Technology Inc. (NASDAQ: AVID), today announced a new video editing application, called VideoSpin(TM), that it is offering as a free download from http://www.videospin.com . Amazingly easy, fun and free, the VideoSpin application is for all consumers and will especially attract users who don't want to spend much time creating movies. Since the public Beta version was launched in the Fall of 2007, VideoSpin has been successfully used by nearly 60,000 consumers attracted by the simplicity of being able to quickly create entertaining videos and post them on the Web or email them to friends and family.

By leveraging the editing engine of its award-winning Pinnacle Studio(TM) software and making the editing process virtually foolproof, Pinnacle Systems has filled a huge gap in the video editing industry. Consumers of all ages and all walks of life can benefit from the VideoSpin editor, including fans of online video-sharing sites, teachers, seniors and students as well as the millions of people with digital videos and photos accumulating on their PCs.

Specifically designed to make video editing and sharing fast, easy and fun, VideoSpin editing will appeal to people who want a solution that takes the complexity out of video editing while still enabling them to put some "sizzle" in their movies using Hollywood-quality video effects. A trusted name in the consumer video editing industry, Pinnacle Systems makes VideoSpin editing even more compelling by offering the complete package, not just a trial version, absolutely free.

With VideoSpin, users can create entertaining movies in minutes simply by dragging and dropping their videos, pictures and music from their PC's hard drive onto the timeline and adding a few transitions and titles if they wish. With the convenient preview feature, users can check their movies after each change or they can wait until just prior to clicking on the "Make Movie" button. When the video is complete, it can be output in a common video format such as AVI, MPEG, RealVideo(R) or Windows(R) Media for viewing and sharing on a PC or a portable media device. Videos can also be attached to an e-mail or uploaded directly to popular Web sites like YouTube(TM) or Yahoo! Video(TM).

Individual discussions of each VideoSpin component and a complete, interactive tutorial on how the software can be used to make a video are available at http://www.videospin.com . VideoSpin users and potential users can view each step of the tutorial at their own pace, and can view expert tips by clicking on "tip!" when it appears.

"In developing VideoSpin, we focused on putting the fun in video editing for consumers with all levels of experience by making it faster and easier than any other product on the market," said Tanguy Leborgne, Pinnacle Systems Vice President of Worldwide Marketing. "Beta users tell us the tutorial is invaluable because it guides them through every step of the movie-making process and makes using the VideoSpin album, timeline and preview components easy to understand. Many of them have already posted their videos to the Web using the Beta version."

After experiencing how easy and how much fun video editing and sharing can be with VideoSpin, users who want even more capabilities can click on the Get More shortcut button at the top of the VideoSpin screen. This will open a special browser window with a catalog page of available upgrades, including additional codecs, transitions and Pinnacle Studio consumer video editing software.

VideoSpin users who move up to Pinnacle Studio will enjoy a host of advanced features with the same familiar interface as VideoSpin. And since VideoSpin is based on Pinnacle Studio software, users can open projects that have been saved in VideoSpin and can continue working on them with the more powerful tools that Pinnacle Studio offers.

For OEMs, Pinnacle Systems offers the VideoSpin application customized with their company logos and promotional messages. By including VideoSpin with their CE products, OEMs can be assured that their customers will enjoy their video editing and sharing experiences.

Availability
Designed for Windows XP with SP2, or Vista(TM) systems, the VideoSpin application is available for download by the end of January at no charge from http://www.videospin.com .

VideoSpin comes with a 15-day trial of its Advanced Codec Pack to enable users to create and edit MPEG-2, MPEG-4/DivX(R) files and to share videos on devices like the Apple iPod(R) Video. Users can purchase the pack for $14.99 or continue using VideoSpin without these features when the trial is over.

About Pinnacle Systems, Inc.
Pinnacle Systems, Inc., a wholly-owned subsidiary of Avid Technology, Inc., is an industry leader in providing a complete set of home video editing and TV viewing tools for the consumer market. The company's product lines including Pinnacle PCTV(TM), Dazzle(R), Pinnacle ShowCenter(R), and its flagship Pinnacle Studio(R) line, cover the needs and requirements of any level of video storytellers or consumers who simply want to enjoy TV from their computer. Pinnacle Systems has received nine prestigious Emmy(R) Awards for its technical innovations and carries the commitment to help consumers enhance, preserve and share their memories with ease. For more information, visit http://www.pinnaclesys.com .

About Avid Technology, Inc.
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals - as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign, M-Audio, Pinnacle Systems, Sibelius, Softimage and Sundance Digital. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid's products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid(R) Film Composer(R) system for motion picture editing. For more information about the company's Oscar(R), Grammy(R) and Emmy(R) award-winning products and services, visit http://www.avid.com .

(C) 2008 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. Promotions and discounts are subject to availability and change without notice. All prices are USMSRP for U.S. and Canada only and are subject to change without notice. Contact your local office or reseller for prices outside the U.S. Avid, Digidesign, Film Composer, M-Audio, Pinnacle Systems, the Pinnacle Pinwheel logo, Pinnacle PCTV, Dazzle, Pinnacle ShowCenter, Pinnacle Mobile Media, Pinnacle Studio, Sibelius, Softimage, Sundance Digital and VideoSpin are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. Microsoft and Windows are trademarks of/or registered trademarks of Microsoft Corporation. All other trademarks contained herein are the property of their respective owners.


(First posted on Monday, January 7, 2008 at 16:36 EST)

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Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate