2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Samsung's logo. Click here to visit the Samsung website! PRESS RELEASE: Samsung Releases New Flash-Based 1080P HD Camcorder


Samsung's SC-HMX20C Camcorder Records in 1080p Mode and full HD Mode with High-Quality Still Camera Functionality

LAS VEGAS --(Business Wire)-- Jan. 6, 2008 Samsung Electronics, a market leader and award-winning innovator in consumer electronics, continues to improve its camcorder offerings with the addition of the SC-HMX20C Progressive HD Flash-based Camcorder. Featuring Full HD and a1080p mode with 30 frames-per-second recording capability, the SC-HMX20C's flash-based design makes this camcorder compact and easy-to-use. With an included docking station, users will find it simple to not only charge the SC-HMX20C, but utilize the HDMI input and component connectivity to easily view home movies directly on an HDTV. Furthermore, users are able to connect the SC-HMX20C to their laptop or PC via a USB connection and share their home movies with family and friends quickly and easily. For added value and convenience, this multifunctional HD camcorder also delivers among the best still camera functionality within a camcorder on the market--up to 8 megapixels size through pixel-rising technology. Samsung's camcorder lineup will be on display at Booth #11033 during the International Consumer Electronics Show, which will be held at the Las Vegas Convention Center, January 7 through 10.

"The SC-HMX20C offers consumers the ability to record their precious memories in full 1920x1080p HD quality. Because this camcorder records onto flash memory, it offers quick start-up, great battery life and one of the smallest bodies in the industry," said Reid Sullivan, vice president of Digital Audio & Video Marketing at Samsung Electronics America. "The SC-HMX20C is extremely versatile and can be used to shoot HD video footage in virtually any situation. Everyone from aspiring filmmakers to parents shooting their children's first birthday can capture their memories in beautiful HD quality."

The SC-HMX20C's outstanding performance is the result of cutting-edge design coupled with innovative technologies in HD recording. The SC-HMX20C features a 6.4-megapixel CMOS with electronic image stabilization so even action-packed scenes come through with clarity. Featuring an HDMI-CEC (Anynet+) high-quality connection to HDTVs and other devices, consumers can easily control the camcorder through their Samsung HDTV remote while viewing movies--just one more feature that strives to make life easier.

With the unique feature of high speed capture and super slow motion playback, the SC-HMX20C allows consumers to record fast motion at 300 frames per second for up to 10 seconds and then drastically slow down the playback of the recording. Perfect for sports fanatics looking to tape and analyze their golf-swing in slow motion, or anyone interested in getting the detail of fast-flying events that otherwise would be undetectable to the human eye, this special function opens up a new world to users.

Samsung also engineered its new HD camcorder to be significantly more powerful than previous models. The 8GB of built-in flash memory helps ensure that nothing is lost for lack of space and users also have the option of recording onto high-capacity SDHC/MMC+ cards via the additional card slot.

In addition to ample memory and superb recording capabilities, the SC-HMX20C also delivers among the best still pictures of any camcorder on the market. The SC-HMX20C has a few unique features traditionally found on digital still cameras such as a pop-up strobe flash, automatic built-in lens cap and advanced face detection to automatically bring facial features into crisp focus, delivering high-quality images.

At only 10.9 ounces, the SC-HMX20C fits easily into the palm for quick-and-easy shooting. For further convenience, the SC-HMX20C comes equipped with features that make it simple to use. Samsung's proprietary swivel hand-grip makes it possible to record from multiple angles, including regular and low-angle shots, while the 2.7-inch wide-aspect touchscreen LCD makes editing on the fly easy. Additionally, the iCheck function lets the user know how much memory and battery life remains to ensure not a second is lost.

Finally, Samsung has designed the SC-HMX20C to be both stylish and ergonomically correct. Its design utilizes trends seen in the fashion and car industries, resulting in a camcorder that's as elegant as it is practical.

The SC-HMX20 will be available in May 2008.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit http://www.samsung.com for more information.


(First posted on Tuesday, January 8, 2008 at 16:14 EST)

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Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate