2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

ExpressDigital's Darkroom logo. Click here to visit the ExpressDigital website! PRESS RELEASE: ExpressDigital Expands Darkroom Software with New Technology for the Changing Photography Landscape


Darkroom v8.9 includes Fast Digital Output, Enhanced Wireless Support and Advanced Greenscreen

ENGLEWOOD, CO and AUSTIN, TX–January 17, 2008 – ExpressDigital is proud to announce the next generation of its powerful workflow software, Darkroom v8.9, designed to help photographers make more money in their business. These new features reflect the ever-changing photography landscape, including fast digital output, enhanced wireless support, advanced greenscreen and more.

"By working closely with professional photographers, conducting extensive photographer surveys and watching industry trends, we gauged the needs of the professional photographer and built a new version of Darkroom to fulfill those needs," explained Graham McFarland, Founder and CEO of ExpressDigital. "We found that photographers are anxious to use new technologies to enhance their business and to deliver new, diverse products to their customers."

Fast Digital Output
Darkroom v8.9 cuts photographer screen time by streamlining new digital delivery options into an intuitive wizard system that allows digital files to be as easy to sell as the print. Darkroom photographers can quickly save photos, at a user-set resolution, to a CD, DVD, or memory card. Not only can Darkroom users create digital photo products for their customer, photographers can create interactive slideshows as either a product or sales pitch. The slideshows are distributed by CD/DVD, email or an online posting. Photographers can also access the tools to make products, such as custom photo albums, with the fully integrated PDF printing feature. This universal file format allows photographers to submit a custom photo book project to their favorite professional printing lab.

Enhanced Wireless Support
Darkroom v8.9 took the recent advances in wireless technology to a new level with its integrated internal FTP server. This finely tuned system makes using a wireless camera easier than ever before. With its integrated FTP server, photographers can expect quick setup and seamless support. Photographers who prefer to use a Hotfolder will also see vast improvements in speed and efficiency. The enhanced wireless support in Darkroom provides new workflow opportunities for all industry photographers.

Advanced Greenscreen
As a leader in photography workflow software, ExpressDigital maintains its edge in the industry with advanced greenscreen technology. Darkroom v8.9 provides new state-of-the-art chroma-key algorithms that are smarter and more accurate than ever before. The expanded drop-out adjustment tools give photographers more precise advanced control, while easy-to-use presets allow for a fast and efficient greenscreen workflow.

These features and more are available in the new Darkroom v8.9. For complete details please visit http://www.expressdigital.com/products/epsdarkroom.shtm

ExpressDigital's Darkroom v8.9. Courtesy of ExpressDigital, with modifications by Michael R. Tomkins. Click for a bigger picture!

Pricing and Availability
ExpressDigital Darkroom v8.9 is immediately available for purchase. The retail prices are as follows: Darkroom Core Edition - $495, Darkroom Professional Edition - $1395, Darkroom Assembly Edition (Plus 6 hours phone training) - $2995, Darkroom Assembly Edition (Plus 2 days on-site training) - $4395. Upgrade pricing is also available.

Darkroom is offered for sale through authorized dealers and labs in the United States, Canada, UK, Germany, Norway, Australia and South Africa. Software is also available for sale at www.expressdigital.com. For a list of authorized dealers and to link to our online store, visit www.expressdigital.com/purchase or call ExpressDigital at 888.584.0089.

About ExpressDigital
ExpressDigital enables those engaged in the business of photography to maximize profits using technology. “Photography inspired solutions" drive ExpressDigital to create the best products available for photography businesses of all sizes including products that cater to digital photographers, labs and large corporate photography companies. ExpressDigital has a rounded product offering including Darkroom software, PhotoReflect.com Internet storefronts, Labtricity lab connectivity and Enrichment business services. ExpressDigital’s photography inspired solutions empower any size business using digital photography to incorporate a profitable workflow. ExpressDigital is a leader in the digital photography market and operates on the core values of service, innovation, and knowledge. For more information please contact: 888.584.0089, www.expressdigital.com.


(First posted on Friday, January 18, 2008 at 13:19 EST)

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