2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

PRESS RELEASE: Canon U.S.A. Introduces Two Highly Anticipated Telephoto Lenses At PMA 2008


EF200mm f/2L IS USM and EF800mm f/5.6L IS USM Lenses Add New Levels of Super Telephoto Performance to Canon's Market-Leading EOS System

LAKE SUCCESS, N.Y., January 23, 2008 – Canon U.S.A., Inc., a leader in digital imaging, today announced the launch of two new telephoto lenses for use with its EOS SLR cameras: the EF200mm f/2L IS USM*/** and the EF800mm f/5.6L IS USM*/**, the world's longest focal length lens with an Optical Image Stabilizer system.*** The Company, which exhibited prototypes of the lenses during PhotoPlus Expo in New York last October, is launching them at the PMA tradeshow (booth E101) at the Las Vegas Convention Center, January 31 to February 2.

"The development of these two new lenses continues to show how Canon actively responds to the imaging needs of our professional and advanced amateur customers. We are proud to provide the right equipment to help photographers capture the best and brightest images under all conditions," said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The EF800mm f/5.6L IS USM and EF200mm f/2L IS USM are professional L-Series lenses that incorporate the latest generation of Canon's high-performance Optical Image Stabilizer system (OIS), giving them a stabilization effect equivalent to a shutter speed four settings faster. In addition, they feature optical systems utilizing fluorite and UD lens elements to provide excellent chromatic aberration correction for high-resolution, high-contrast shooting performance. Both lenses use only lead-free glass, and also incorporate lightweight yet durable magnesium alloy lens barrels with enhanced resistance to moisture and dust.

The Canon EF200mm f/2L IS USM is an exceptionally sharp lens that is significantly lighter (2520g/5.5 lbs. vs. 3000g/6.6 lbs.) than its predecessor, the renowned EF200mm f/1.8L USM lens, while adding OIS and a weather-resistant design. Ideal for all kinds of low-light photography including portraiture as well as indoor sports, the EF200mm f/2L IS USM has a close-focus setting of 1.9 m/6.2 feet and a circular aperture system that enhances its background blur rendition at wide apertures.

The Canon EF800mm f/5.6L IS USM is not only the longest focal length lens available with OIS, it is also virtually the same physical size as the EF600mm f/4L IS USM (461mm vs. 456mm), while weighing nearly 2 lbs. less (4500g/9.9 lbs. vs. 5360g/11.8 lbs.). These outstanding features were made possible by the use of a lightweight magnesium alloy lens barrel construction and a state-of-the-art super-telephoto optical system featuring 2 fluorite elements as well as Super UD and UD glass elements. The EF800mm f/5.6L IS USM is well-suited for a wide variety of long-range photo applications such as wildlife and nature photography as well as sports and documentary photojournalism.

The new Canon EF200mm f/2L IS USM is scheduled to be available in April at an estimated retail price of $5,999.00 and the new Canon EF800mm f/5.6L IS USM is scheduled to be available in May for an estimated retail price of $11,999.00.

About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranking third overall in the U.S. in 2007†, with global revenues of $34.9 billion, is listed as one of Fortune's Most Admired Companies in America and is on the 2007 BusinessWeek list of "Top 100 Brands." To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/pressroom.

# # #

* This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained.

** A Product Report required by 21.C.F.R.§ 1002.10 has not been submitted to the United States Food and Drug Administration for this product. This product is not, and may note be, offered for sale or lease, or sold or leased, until the required report has been submitted.

*** As of January 24, 2008, based on published competitive data

Availability, prices, and specifications of all products are subject to change without notice. Actual prices are set by individual dealers and may vary.

All referenced product names, and other marks, are trademarks of their respective owners.

† IFI Patent Intelligence Press Release, January 2008


(First posted on Wednesday, January 23, 2008 at 23:00 EST)

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1 $300 Adorama Gift Certificate

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