2008 Photo Marketing Association Tradeshow
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Fujifilm's FinePix J10 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Fuji launches FinePix J-series
By Michael R. Tomkins, The Imaging Resource
(Thursday, January 24, 2008 - 00:01 EST)

Completing its digicam announcements for the morning, Fujifilm has today launched a new FinePix J-series with two initial models.

The Fujifilm FinePix J10 marks the entry-level point, with an eight megapixel CCD imager coupled to a Fujinon-branded 3x optical zoom lens. A 2.5" LCD display caters for image framing and reviewing, and there's a not-at-all generous 8MB of built-in memory plus SD / MMC / xD-Picture Card combo storage slot. Power comes from a proprietary Lithium Ion battery. The Fuji J10 ships from March 2008 in brushed silver or matte black variants, priced at about $150.

The Fujifilm FinePix J50 meanwhile is a few millimeters wider, about 15 grams heavier, and boosts the LCD display to a 2.7" type while the lens improves to a Fujinon-branded 5x zoom. Pricing is set at about $180 and the FinePix J50 will also be available from March 2008.

Fujifilm FinePix J10
Fujifilm's FinePix J10 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
General
Camera Type Ultra Compact
Manufacturer Fujifilm
Model Number J10
Dimensions 3.6 x 2.2 x 0.9"
91.0 x 55.0 x 22.0mm
Weight 126.5 g
4.4 oz
Planned Price $149.95
Planned Availability 2008
Image Capture
Sensor Type 1/2.5" CCD
8.20 megapixels (effective)
Aspect Ratio 4:3, 3:2
Image Dimensions 3264 x 2448 (8.0 megapixels)
3264 x 2176 (7.1 megapixels)
2304 x 1728 (4.0 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
Viewfinder No
LCD 2.5", 153,000 pixels
Lens
Lens Type Fujinon Zoom
3x optical zoom
Focal Length 6.2 - 18.6mm (actual)
38 - 113mm (35mm equivalent)
Aperture Range f/2.8 - f/5.2 (wide); f/5.6 - f/10.4 (tele)
Focusing System Contrast Detect Auto Focus (Center) with AF assist lamp
Manual Focus possible (0) steps
Focusing Range Normal: 16" - infinity (40 cm - infinity)
Macro: 6.1" - 16" (15 cm - 40 cm)
Exposure
ISO Sensitivity Auto, 64, 100, 200, 400, 800, 1600
Shutter Speed 8 - 1/2000 second
Metering Modes TTL 256-zones metering
White Balance Image Sensor - Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Internal Flash Modes: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro
Range: Auto ISO: Wide-angle: approx. 0.6 - 6.5m; Telephoto: approx. 0.6 3.5m; Macro: approx. 0.3m 0.8m
Creative
Scene Modes Baby, Picture Stabilization, Portrait, Landscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, Manual
Digital Zoom Up to 5.1x
Self Timer Yes, 2 or 10 seconds
Movie Format AVI (Motion JPEG) with audio
Storage
Recording Medium SD/MMC, xD Picture Card, Built-in
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 High Speed
Power
Battery Type Lithium-ion rechargeable
Battery Form Factor Proprietary NP-45
Product Bundle
Software FinePix Viewer
Battery / Charger 1 x Proprietary NP-45 Lithium-ion rechargeable battery and charger
Flash Memory 8.0MB Internal
Other
Digital Print Order Format (DPOF) compliant Yes
Internal Microphone Yes
Remote Control No
More Photos
Fujifilm's FinePix J10 digital camera. Courtesy of Fujifilm, with modifications by Michael R. Tomkins. Click for a bigger picture!
 

Fujifilm FinePix J50
General
Camera Type Ultra Compact
Manufacturer Fujifilm
Model Number J50
Dimensions 3.8 x 2.2 x 0.9"
95.6 x 55.4 x 23.0mm
Weight 141.0 g
4.9 oz
Planned Price $179.95
Planned Availability 2008
Image Capture
Sensor Type 1/2.5" CCD
8.20 megapixels (effective)
Aspect Ratio 4:3, 3:2
Image Dimensions 3264 x 2448 (8.0 megapixels)
3264 x 2176 (7.1 megapixels)
2304 x 1728 (4.0 megapixels)
1600 x 1200 (1.9 megapixels)
640 x 480 (0.3 megapixels)
Image Preview / Review
Viewfinder No
LCD 2.7", 230,000 pixels
Lens
Lens Type Fujinon Zoom
5x optical zoom
Focal Length 6.2 - 31.0mm (actual)
37 - 185mm (35mm equivalent)
Aperture Range f/3.2 - f/5.2 (wide); f/4.8 - f/8.0 (tele)
Focusing System Contrast Detect Auto Focus (Center) with AF assist lamp
Manual Focus possible (0) steps
Focusing Range Normal: 16" - infinity (40 cm - infinity)
Macro: 2.0" - 33" (5 cm - 80 cm)
Exposure
ISO Sensitivity Auto, 100, 200, 400, 800
Shutter Speed 4 - 1/1500 second
Metering Modes TTL 64-zones metering
White Balance Image Sensor - Auto, Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light
Internal Flash Modes: Auto, Red-eye Reduction, Forced Flash, Suppressed Flash, Slow Synchro., Slow Synchro with Red-eye Reduction
Range: Auto ISO: Wide angle: approx. 0.5m / 1.6 ft. to 3.5m / 11.5 ft.; Telephoto: approx. 0.5m / 1.6 ft. to 2.2m / 7.2 ft.; Macro: approx. 0.5m / 1.6 ft. to 0.8m / 2.6 ft.
Creative
Scene Modes Baby, Picture Stabilization, Portrait, Landscape, Sport, Night, Natural light, Beach, Snow, Fireworks, Sunset, Flower, Party, Museum, Text, Manual
Digital Zoom Up to 6.9x
Self Timer Yes, 2 or 10 seconds
Movie Format AVI (Motion JPEG) with audio
Storage
Recording Medium SD/MMC, xD Picture Card, Built-in
File System Complies with Design Rule for Camera File System (DCF)
File Format JPEG
Connectivity
Video Yes, NTSC / PAL switchable
Computer USB 2.0 Full (LOW) Speed
Power
Battery Type Lithium-ion rechargeable
Battery Form Factor Proprietary NP-40ND
Product Bundle
Software FinePix Viewer
Battery / Charger 1 x Proprietary NP-40ND Lithium-ion rechargeable battery and charger
Flash Memory 12.0MB Internal
Other
Digital Print Order Format (DPOF) compliant Yes
Internal Microphone Yes
Remote Control No
 

Original Source Press Release:

Fujifilm Debuts New J-Series Digital Camera Line At PMA 2008

New FinePix J10 and J50 Combine Style and Compact Form Factor With Powerful Feature Sets Priced Under $200

Valhalla, NY, January 24, 2008 – FUJIFILM U.S.A., Inc. today announced the debut of a brand new J-Series of digital cameras with the FinePix J10 and J50. Designed for consumers seeking an affordable digital camera that doesn’t compromise on features, the FinePix J10 and J50 provide a powerful, easy to use models that fit into a pocket or handbag for instant accessibility.

Housed in a compact chassis just 19mm thick, the FinePix J10 incorporates an 8.2-MegaPixel CCD sensor, a 2.5” LCD and a 3x Fujinon optical zoom lens that captures large groups or distant subjects with ease thanks to a 38mm-113mm equivalent. The FinePix J50 takes things one step further with an 8.2-MegaPixel CCD sensor, a high resolution 2.7”, 230K pixel LCD and a Fujinon 5x optical zoom that provides a 37mm-185mm equivalent – this time housed in a chassis only 23mm thick.

The FinePix J10 is available in either Matte Black and Brushed Silver; the FinePix J50 is available in Brushed Silver. Both models use Fujifilm’s Picture Stabilization Technology to reduce blurry images that can be caused by camera shake or subject movement especially in low light settings. Automatically choosing the correct light sensitivity and best-matching shutter speed, the FinePix J10 and J50 help to freeze the action and produce the highest-quality digital pictures without the blur and noise often associated with low-light photographs.

“We wanted to provide consumers with an affordable, easy to use digital camera that still offered a competitive feature set,” said David Troy, senior product manager, Consumer Digital Cameras, Electronic Imaging Division, FUJIFILM U.S.A., Inc. “The new J-Series combines these advantages in a highly portable form factor making it easier than ever to ensure that you never miss a shot.”

Fujifilm’s new J-series models also offer the following attractive features:

  • Scene modes: Pre-programmed scene modes provides top-quality photos in a wide-range of shooting conditions. Both models have 15 scene modes.
  • Movie Mode: J10 captures VGA and QVGA quality movie clips and J50 captures QVGA quality, both at 30 frames per second with sound. Great for when you don’t have your video camera on hand.
  • xD / SD / SD-HC Compatible slot: The FinePix J10 and J50 feature an “xD/SD Compatible slot” which accepts not only Fujifilm’s traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too.
  • Battery Life: Long-life rechargeable Li-ion battery for extended shot life.

The FinePix J10 and FinePix J50 will debut in March 2008 with retail prices of $149.95 and $179.95, respectively.

For additional information or hi-res images, go to www.fujifilmusa.com/pma.

About FUJIFILM U.S.A., Inc.
FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses.  For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss .

About FUJIFILM
Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion.  For more information, please visit www.fujifilmholdings.com.

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