2008 Photo Marketing Association Tradeshow
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Nikon's Coolpix S550 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins. Nikon: Six new Coolpix digicams
By Michael R. Tomkins, The Imaging Resource
(Monday, January 28, 2008 - 23:01 EST)

Nikon USA has today announced six new digital cameras, right before the start of the Photo Marketing Association tradeshow.

The Nikon Coolpix L18 is an eight megapixel camera with 3x optical zoom lens, and 3.0" LCD display. It draws power from two AA batteries (with alkalines in the product bundle), and stores images on SD memory cards or 21MB of built-in memory. Priced at $140, the Nikon L18 goes on sale from March 2008.

Also shipping in March 2008 are four new S-series digital cameras. The Coolpix S210, S520, S550 and S600 will cost between $180 and $300. The S210 and S520 are eight megapixel 3x zoom cameras, while the S550 and S600 bump the resolution slightly to ten megapixels. The S550 has a 5x zoom lens, and the S600 has a 4x zoom with a useful 28mm wide angle. It also features a 2.7" LCD, where the other three cameras have 2.5" LCDs. All four cameras draw power from proprietary Lithium Ion rechargeables, and include built-in memory (ranging from 23 to 52MB depending on the model) as well as SD card slots.

Finally, the Nikon Coolpix P60 has an 8.1 megapixel imager, 5x optical zoom lens, 2.5" LCD display, AA batteries for power, and SD slot plus a not-very-generous 12MB of built-in memory. It too will ship from March 2008, priced at $230.

Nikon Coolpix L18
Nikon's Coolpix L18 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins.
 

Nikon Coolpix S210
Nikon's Coolpix S210 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins.
 

Nikon Coolpix S520
Nikon's Coolpix S520 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins.
 

Nikon Coolpix S550
Nikon's Coolpix S550 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins.
 

Nikon Coolpix S600
Nikon's Coolpix S600 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins.
 

Nikon Coolpix P60
Nikon's Coolpix P60 digital camera. Courtesy of Nikon, with modifications by Michael R. Tomkins.
 

Original Source Press Release:

Nikon Announces Six Colorful And Consumer Friendly Coolpix Cameras

Cameras Offer New Color Choices and Outstanding Imaging Innovations

MELVILLE, NY (Jan. 28, 2008) – Nikon's COOLPIX line is receiving a makeover with the addition of six colorful cameras. Available in colors such as Plum, Cool Blue and Ruby Red, these new COOLPIX cameras offer the consumer the opportunity to not only express themselves with their photos but with their cameras as well. In addition to new colorful bodies, the COOLPIX line boasts innovative technologies to ensure the picture is bright, in focus and the subject is free of red-eye. Powering each COOLPIX camera is EXPEED™, Nikon's imaging processing engine to produce sharp photos with outstanding clarity.

" We understand that consumer electronics are now becoming fashion accessories so we are excited to offer the new COOLPIX cameras in exciting and ultra-cool colors," says Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc. "Not only do these cameras offer superior styling and elegant design, they also offer the extraordinary imaging abilities that are hallmarks of Nikon products."

THE NEW NIKON COOLPIX L18 IS SIMPLE AS POINT AND SHOOT
Compact and easy-to-use, the L18 is an ideal camera for consumers looking to capture life’s memories at an affordable price. The L18 has 8 effective megapixels for generating superior quality prints, a 3x Zoom-NIKKOR lens for creative compositional freedom, Anti-Shake AE for photos with outstanding clarity, and an incredibly bright 3.0-inch LCD screen for sharing images.

Adding to the L18’s ease-of-use, the camera is equipped with an Easy Auto Mode, allowing the user to enjoy carefree shooting without having to adjust any settings or controls. Just press the button and let the camera do the work. Available nationwide starting in March at an MSRP of $139.95, the COOLPIX L18 will be offered in Navy and Ruby Red.

NIKON'S NEW COOLPIX S-SERIES ARE AS STUNNING AS THE PICTURES THEY TAKE
Nikon is pleased to introduce the new COOLPIX S210, S520, S550 and S600 to its Style Series line of compact digital cameras. The super thin, just 18mm, (less than 3/4-inch) COOLPIX S210 offers 8 effective megapixel resolution, a 3x Zoom-NIKKOR glass lens, Electronic Vibration Reduction (VR) Image Stabilization technology, and a quality-crafted aluminum body. The S210’s slim, elegant camera design comes in an array of color options such as plum, graphite black, cool blue, and brushed bronze, delivering high performance and ease-of-operation.

The slim, ergonomic COOLPIX S520 boasts a streamlined profile, 8 effective megapixels, a 3x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization, and a quality-crafted aluminum body. Style-conscious consumers will love the S520's design, in addition to the latest Nikon technologies that make this camera compact, easy to use, and capable of capturing breath-taking images. Additionally, the S520 adds the "Food Mode" to its existing scene modes. Food Mode allows for users to capture beautiful close-up images of food at high ISO settings in restaurants or other locations where flash photography is not permitted.

The COOLPIX S550 elegantly packs high performance and advanced functions into an ultra-compact body. The S550 boasts 10 effective megapixels of sharp resolution, a 5x Zoom-NIKKOR lens, and Electronic Vibration Reduction (VR) Image Stabilization and two new modes that enhance portrait photography: Smile Mode, which automatically triggers the shutter when the subject smiles, as well as Blink Warning, which displays a warning message when the subject has blinked. The COOLPIX S550 will be available in an array of new colors - plum, cool blue and graphite black - allowing consumers to not only express themselves with their photos, but with their cameras as well.

A standout in the slim-compact camera category, the COOLPIX S600 features an astonishingly fast start-up time, advanced functions, outstanding photographic performance and a slim and stylish body. Boasting 10 effective megapixels, a 4x wide-angle 28-112mm Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization and the fastest start-up time for any camera in its class, the COOLPIX S600 is perfect for consumers who want stunning photos and an equally stunning camera. The COOLPIX S600’s all-metal body will be available in ultra-cool Slate Black. For capturing action shots or fast moving kids, the COOLPIX S600 adds an Active Child Mode to the 14 existing scene modes that are standard in COOLPIX cameras.

The new COOLPIX S-Series cameras will be available nationwide beginning March 2008. The S210 will retail for 179.95**, the COOLPIX S520 and S550 will retail for $229.95**, and the S600 will retail for $299.95**.

NIKON'S NEW COOLPIX P60 DIGITAL CAMERA BLENDS FUNCTIONAL STYLING AND ADVANCED FEATURES FOR SOLID PERFORMANCE

. Developed for the consumer looking for a compact digital camera with creative control, the 8.1 effective megapixel P60 delivers powerful resolution and a 5x Zoom-NIKKOR glass lens with Vibration Reduction (VR) Image Stabilization for stunningly sharp images. A first in the COOLPIX line, the P60 offers an electronic viewfinder for consumers who like to compose a photo with the camera close to their eye.

The COOLPIX P60 comes with a functional body design and a defined hand grip for secure finger placement and easy operation. The camera’s mode dial includes two exposure modes - Programmed Auto and Manual - to offer consumers creative control over the pictures they take. To ensure sharp and steady images when utilizing the camera’s 5x zoom, the P60 boasts sophisticated Vibration Reduction (VR) Image Stabilization technology, which helps overcome the effects of camera shake. The P60 also sports an extended light sensitivity range up to ISO 2000, which helps capture stunning pictures in low light settings.

The COOLPIX P60 will be available nationwide March 2008 with an MSRP of $229.95**.

These COOLPIX products, along with Nikon’s entire line of photographic, optical and digital imaging solutions, will be on display at the PMA 2008 tradeshow, from Jan. 31 to Feb. 2 at exhibitor booth # G220. For more information on Nikon's products, please visit www.nikonusa.com.

** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

For J.D. Power and Associates award information go to jdpower.com

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