2008 Photo Marketing Association Tradeshow
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The following is an unedited press release, shown as received from the company represented. We've elected to present selected releases without editorial comment, as a way to provide our readers more information without further overtaxing our limited editorial resources. To avoid any possible confusion or conflict of interest, the Imaging Resource will always clearly distinguish between company-provided press releases and our own editorial views and content.

Norcent's XIAS DCS-860 digital camera. Courtesy of Norcent, with modifications by Michael R. Tomkins. PRESS RELEASE: XIAS™ Products Bring Spring Color to the PMA Show With 8-Megapixel Slim-Design Digital Cameras and Pen Drives in Four Fresh New Colors


DCS-860 and USB Pen Drives to come in Pearl White, Indigo Blue, Petal Pink, and Metallic Graphite

Las Vegas, NV - PMA Booth# G-251 -- January 29, 2008 -- XIAS (pronounced: kí-as) announces a family of new Spring colors at the 2008 PMA show with the addition of stylish DCS-860 digital cameras and USB pen drives in pearl white, indigo blue, petal pink, and metallic graphite. Also on display will be the 7MP DCS-760 and 12MP DCS-1260 digital cameras. An award winning international product design firm creates all XIAS™ product designs.

“Consumers are not only looking for a great feature set and exceptional value, they are looking to personalize their portable digital devices to reflect their individual style,” stated Rick Stans, Executive Vice President, Sales and Marketing for Norcent, an authorized licensee of XIAS™ products. “By making the XIAS™ 8MP digital camera and 4GB and 8GB pen drives available in a variety of colors we’re giving consumers options to personalize their accessories to reflect who they are. This builds on the XIAS™ product tradition of providing consumers with style, functionality and design at a great value.”

Colorful XIASTM DCS-860 8-Megapixel Digital Cameras
For the consumer who is looking to make a statement with their digital camera, the new DCS-860 8MP digital camera will be available in pearl white, indigo blue, petal pink, and metallic graphite in Q2 2008.

Packed with useful features, the DCS-860 is an outstanding consumer value. Features include Face Tracking capability and Anti-Shake technology; ability to capture exceptional, high-resolution images of up to 3264X2448 pixels; 15 picture-taking modes; built-in flash and a 2.5-inch scratch-resistant color LCD display. It also has both a 3X optical and 4X digital zoom; a variety of white balance settings; the capability to take MPEG-4 video clips with audio; 16MB internal memory and external SD/MMC flash storage compatibility. A Lithium Ion rechargeable battery (included) eliminates the need for AA batteries.

Colorful XIASTM Pen Drives
The colorful and distinctive XIAS™ Pen Drives will be easy for consumers to keep track of and identify. Later this Spring XIAS™ pen drives will be available in pearl white, indigo blue, petal pink, and metallic graphite. Offering true plug-and-play convenience, no external power or battery is needed as the USB port on compatible desktop or laptop computers powers the XIAS™ Drive. The pen drive is compliant with USB 2.0 with a fast full-speed transfer rate of up to 480Mbps. With no moving parts, the pen drives are resistant to temperature changes, shock and vibration. The XIAS™ pen drives will be available in 4 GB and 8 GB capacities.

XIASTM DCS-1260 12-Megapixel Digital Camera
Capturing high-resolution images of up to 4000X3000 and featuring Face-Tracking and Anti-Shake technology, the XIAS™ DCS-1260 camera offers superior image clarity. The unit has a large 3-inch, scratch resistant display and both 3X optical and 4X digital zoom capabilities for capturing those long-distance shots. Movie mode captures AVI or MPEG-4 video clips with up to 30-seconds of audio. 21 picture-taking modes, built-in flash with six flash modes and six modes of white balance settings are included allowing users to capture the perfect picture under virtually any conditions. The DCS-1260 offers a large 32MB of internal memory, an external Secure Digital flash slot ensuring ample image and/or video-clip storage and a Lithium Ion rechargeable battery (included) eliminates the need for AA batteries.

XIASTM DCS-760 7-Megapixel Digital Camera
The 2.5-inch, scratch-resistant LCD color display offers a clear view of your photos. The unit has both 3X optical and 4X digital zoom capabilities for close-ups. Movie mode captures AVI or MPEG-4 video clips with up to 30-seconds of audio. Playback is in either NTSC or PAL formats. Features include 15 picture-taking modes, built-in flash with six flash modes, six-mode white balance, an external Secure Digital flash slot, 16MB of internal memory and a Lithium Ion rechargeable battery (included).

Pricing and Availability
All four colors of the XIAS™ DCS-860 8-megapixel digital camera have an estimated street price of $149.99. The metallic graphite model is currently available with the new colors coming in Q2 2008. The XIAS™ DCS-1260 12-megapixel digital camera has an estimated street price of $249.99 and will be available for shipping in Q2 2008. The XIAS™ DCS-760 is currently available in smoked chrome with an estimated street price of $129.99.

The XIAS™ Pen Drive is now offered in jet black and chrome at an estimated street price of 42.99 for the 4GB model and $83.99 for the 8GB version. The pen drive colors will be available for purchase in Q2 2008.

XIAS™ Digital Products from Norcent
XIAS (pronounced: kí-as) brings style, enhanced features and value to consumers looking for upscale portable digital products and new ways to acquire their digital content. The stylish Norcent Technology, Inc. licensed line-up of XIAS™ products includes digital cameras, digital photo frames, MP3 Players with video playback capability and USB storage. All XIAS™ products are exclusively designed by an award-winning international product design firm.

For more press information please visit http://www.antarra.com/xias/

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Norcent's XIAS DCS-860 digital camera. Courtesy of Norcent, with modifications by Michael R. Tomkins. Click for a bigger picture!


(First posted on Wednesday, January 30, 2008 at 14:48 EST)

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Top 3 photos this month win:

1 $300 Adorama Gift Certificate

2 $200 Adorama Gift Certificate

3 $100 Adorama Gift Certificate